Does anchor text penalty apply to internal links?
-
We already know that over optimsied anchor text for external will cause a penalty.
But what about internal links?
All of our blog posts include an advertisement linking sales pages. These links all use the exact same anchor text.
Is linking to an internal page from so many other pages (blog posts) likely to trigger a penalty?
Here is an example:
This links to
http://www.designquotes.com.au/web-design-quotes
Many of the posts link to the same page using the anchor text "Compare Web Design Quotes from Local Designers."
-
I believe that penalties on internal anchor text are BS.
-
Has anyone else had the same experience?
-
FWIW, I had a similar problem, in that one of my internal pages had 1,500 total links -- of which approx 1,425 were internal and had exactly the same three-word exact-match anchor text.
The page was ranking top 5 pre-Penguin for the keyword. Post Penguin, it sunk like a stone. A very heavy stone. As in, not in top #100. I've changed the links but still haven't recovered 10 months on.
Bizarrely, the page still ranks ok for other keywords, which makes me suspect some kind of manual keyword-specific penalty.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Dealing with broken internal links/404s. What's best practice?
I've just started working on a website that has generated lots (100s) of broken internal links. Essentially specific pages have been removed over time and nobody has been keeping an eye on what internal links might have been affected. Most of these are internal links that are embedded in content which hasn't been updated following the page's deletion. What's my best way to approach fixing these broken links? My plan is currently to redirect where appropriate (from a specific service page that doesn't exist to the overall service category maybe?) but there are lots of pages that don't have a similar or equivalent page. I presume I'll need to go through the content removing the links or replacing them where possible. My example is a specific staff member who no longer works there and is linked to from a category page, should i be redirecting from the old staff member and updating the anchor text, or just straight up replacing the whole thing to link to the right person? In most cases, these pages don't rank and I can't think of many that have any external websites linking to them. I'm over thinking all of this? Please help! 🙂
Technical SEO | | Adam_SEO_Learning0 -
How can I stop a tracking link from being indexed while still passing link equity?
I have a marketing campaign landing page and it uses a tracking URL to track clicks. The tracking links look something like this: http://this-is-the-origin-url.com/clkn/http/destination-url.com/ The problem is that Google is indexing these links as pages in the SERPs. Of course when they get indexed and then clicked, they show a 400 error because the /clkn/ link doesn't represent an actual page with content on it. The tracking link is set up to instantly 301 redirect to http://destination-url.com. Right now my dev team has blocked these links from crawlers by adding Disallow: /clkn/ in the robots.txt file, however, this blocks the flow of link equity to the destination page. How can I stop these links from being indexed without blocking the flow of link equity to the destination URL?
Technical SEO | | UnbounceVan0 -
Optimizing internal links or over-optimizing?
For a while I hated the look of the internal links page of Google Web Master Tools account for a certain site. With a total of 120+K pages, the top internal link was the one pointing to "FAQ". With around 1M links. That was due to the fact, on every single page, both the header and the footer where presenting 5 links to the most popular questions. The traffic of those FAQ pages is non-existent, the anchor text is not SEO interesting, and theoretically 1M useless internal links is detrimental for page juice flow. So I removed them. Replacing the anchor with javascript to keep the functionality. I actually left only 1 “pure” link to the FAQ page in the footer (site wide). And overnight, the internal links page of that GWT account disappeared. Blank, no links. Now... Mhhh... I feel like... Ops! Yes I am getting paranoid at the idea the sudden disappearance of 1M internal links was not appreciated by google bot. Anyone had similar experience? Could this be seen by google bot as over-optimizing and be penalized? Did I possibly triggered a manual review of the website removing 1M internal links? I remember Matt Cutts saying adding or removing 1M pages (pages) would trigger a flag at google spam team and lead to a manual review, but 1M internal links? Any idea?
Technical SEO | | max.favilli0 -
Anchor text analysis
Hello! I'm doing a systematic review of my site after getting a bit of a heavy punishment from google last month. I think things are going in the right direction, but wanted some advice on anchor text. Here is a link to the top 200 terms as exported from WMT; https://docs.google.com/spreadsheet/ccc?key=0AkGVm349qCtIdHYzR01EVDhBOHFIekJZS0FVbG9RN1E#gid=0 Can someone give me some advice on whether anything looks suspicious or not? or is it not that simple? My site is madegood.org. Thanks so much in advance. I've had some fantastic help on here already, but really any advice is appreciated. Cheers
Technical SEO | | madegood0 -
Internal Ads on A Site
We serve ads on our site using a sub-domain. All ads use a re-direct from ads.domain before redirecting users to the proper, normal, internal url. Most the content on our home page is ad block driven. Is it possible and does it make sense to enter the sub-domain as url parameter in Google Webmaster tools, letting Google know that this is something to be ignored. Many thanks
Technical SEO | | CeeC-Blogger0 -
What are the best tools for back links?
I am a new to SEO, please help me in choosing the right tools for back links. I am thinking to buy Ultimate demon, Should I buy it or not? I have a range of you tube videos to rank.
Technical SEO | | Sajiali0 -
Anchor text with class atttribute followed by search engines?
Hi folks, Is an anchor containing a class attribute followed by the search engines? Viewed the "text only" version of the cached page in Google and the link is not listed so not sure if it is followed for indexing purposes The code: Reports Actually the link was recognized as an internal link using the SEOMOZ toolbar and also was listed as an internal link using A1 Analyzer. Any thoughts welcomed!! Finn
Technical SEO | | insite3600 -
Best free tool to check internal broken links
Question says it all I guess. What would your recommend as the best free tool to check internal broken links?
Technical SEO | | RikkiD225