Link building for a product review site
-
I'm doing SEO for a product review website, and I'm curious what link building opportunities are best for this category.
Assume only the following:
- The website is basically a blog
- Most of the articles are reviews on cosmetic products, though there are also articles regarding news, product roundups, tips&tricks and similar content
- The website is in a local, non-english language
Disregarding low-value opportunities such as directories, what kind of websites should I aim for outreach purposes?
So far, I'm thinking the following:
- Product manufacturers (very low success chance, as the review site is fairly new and in a localized language)
- E-commerce sites selling the products (average to low success chance, since a lot of them use CMSes that might not allow integration of a review)
- Other cosmetic blogs, particularly for guest blogging (average to low success chance, since the website is fairly new)
Any ideas would be appreciated, thanks!
-
Hey Mike,
Apologies if i pronounced your name incorrectly.
In answer to your questions:
1. Do both. The review on the site will bring in longtail traffic for the client and the link from the competition or secondary review will pass more authority back to your site.
2. That's a tricky one- what is the local language? In the first instance I would use advanced operators that alow content submissions or have communities around your product. FOr example: intitle:write for us "beauty" or use the wildcard to search for lists "top*Beauty Blogs [local place name]"
3.Why not contact a local beauty school and ask them to trial the product? Or sponsor a prize giving/ award ceremony/study group/sports team and get them to link back to your site.
4. This depends on the scenario, if you link is on a blogroll with 100 other links all using keywords to link then this is bad .But if your site is on a blogroll with a small amount of quality sites, this is fine.
Link Building is like your diet, everything is fine in moderation.
-
Thanks for the response Anthony!
However, I'm mainly interested in link prospecting / building opportunities. The client himself is building the content, so my job is prospecting sites, doing outreach and building relationships.
-
Good stuff, thanks! I have to say, I wasn't expecting a video actually tailored for my response (thought it might be some general link building video that I might find useful).
Let me give you some more details:
- the client is actually building all the content (though I will advise him on what content performs best, what are people looking for and so on), so I'm there only for the actual link building (outreach + promoting the articles)
- the client doesn't care about monetizing his website atm (so no affiliate links, at least for now)
Regarding what you said, a few questions:
- You've mentioned getting/buying some products and sending them to a local blogger for a review article with a backlink. Would this get higher return than the client actually reviewing them himself?
- Web 2.0 websites, any idea which work well with non-english websites? Already checked hubpages and couldn't find anything related to cosmetic related local language queries.
- You've mentioned link building from universities and colleges in your answer, but haven't seen this in the video. What did you have in mind?
- What do you think about getting "blogroll" backlinks, on blogs which are in related niches (lifestyle, nutrition, what you mentioned in the video)? Being blogwide, are those too spammy?
Thanks again, really appreciate the effort!
PS: You can call me Mike
-
Hi Mahai-
If you are writing reviews on your website, I would focus on making them the most comprehensive reviews available online of each product you are reviewing. A well-written, thought-out, balanced review with great pictures will be appreciated by everyone.
If the review is positive, the company whose product is reviewed might very well link out to you. Who doesn't like linking/sharing a positive testimonial/review for their own product? Make it easy for them to link to it. Offer an embeddable badge or graphic perhaps.
Other websites looking for information about the product will also likely link to your review as well, respecting it for the well-thought out, balance review that it is.
Put the focus on the reviews. The links will come.
-
Hi Mihai,
Great questions. I put together a video for you explaining what I would do to build links to your site. It goes over the basic stuff like doing outreach, competitions and review to the more complex stuff like getting universities and colleges to link to your site. I hope you like it and find it useful. Any feedback would be greatly appreciated.
http://www.youtube.com/watch?v=FZi6ppj6yjw
Thanks,
Ross
-
An interesting idea, though not so popular with non-english speaking countries. Also, the website being new, I prefer to have most if not all content on the website itself, at least until there's a minimum dozen of posts/reviews.
Thanks!
-
Would recommend joining myblogguest.com this way you can get articles with back links to websites of your choice and you can also publish articles on great and popular websites provided you can submit quality articles that you wrote yourself. Your articles can contain anchor text with backlinks to your website.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building strategies
Hello, I read lots of blogs and websites. None of them clearly tell that where and how to build links. How to get back links quickly to boost the website rank. Would you help me to build quality links? give me specific answer where to build links like 1. Press release 2. Directory submission 3. Web 2 submissions etc
Link Building | | NancyThomass0 -
Is ListofDomains.org a bad linking site?
I am trying to clean up/disavow bad linking domains and ListofDomains.org appears numerous times. Any idea what this site is about and should it make the disavow list?
Link Building | | khull0 -
Link over-building?
Hello all. One of the first things we do for our clients is to claim their local listings, include them on a set of selected directories (8-10), and blog directories (5), if applicable. Since they will all be linked to the client site, could doing all of this at once run us into problems with unnatural link growth? Thanks! Frank
Link Building | | FrankSweeney0 -
Winning Link Building Strategies for 2013
I was just looking at a forum post written on SEOmoz back in Jan 2012 about the best strategies for 2012 and the first recommendation I saw was blog networks - OUCH! What are your thoughts on which link building strategies you think will work well in 2013 in order of effectiveness?
Link Building | | Clicksjim0 -
Locksmith link building
Can anybody please give me any recommendation about a locksmith/security related websites that i can build strong/meaningful links with?
Link Building | | lockstarwi0 -
Site not responding well to Link Building
I worked on around 15 EMDs and all of them have similar template but different content. They are all two KW EMDs. Now I did KW research and changed Title tags and Did around 10- 15 links for them in and they all reacted very well to link building except one site. I did the link building for this site in 3 batches- 7 links in first 10 days, then another 7 in next 10 days and another 7 links after 7 days. Site's ranking decreased with each link building. Then I removed the low quality links recently. Now What do you guys suggest should I again do link building?? (though everytime I did link building site lost rankings as mentioned earlier) or WHAT IS THE NEXT STRATEGY AFTER REMOVING BAD LINKS? START LINKING AGAIN, WAIT FOR SOMETIME ?
Link Building | | Personnel_Concept0 -
Link Building Speed
Hello everyone, This is my first day at SEOMOZ and I have already searched the forum for an answer to my question with no luck. How do I work out the pace at which I should be building links? Everyone talks about the importance of makling link building seem natural/organic, but how xactly do you go about this? Many thanks in advance.
Link Building | | ups0 -
Value of a link from very large profile site
Hello We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost? It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value. I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this. Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords? Thanks for your advise. Sam
Link Building | | Impact-2015550