Adroll vs Adsense: Pro's and Cons

[jhinchcliffe]

Hey everyone,

Do you prefer Adroll or Adsense and why?

What are some pros and cons of each?

[john4math]

I'm taking this as comparing Adroll vs. Adwords as an advertiser... if you mean as a publisher, then ignore my answer.

First, Adwords has all sorts of different display advertising, Adroll is all retargeting Advertising.  I prefer Adwords because it's completely self-service, and I can see all the data and statistics for my placements.  You can see a lot of stats in Adroll, but they don't display conversion stats in the interface for your specific placements.  Also, with Remarketing Lists in Google Analytics, I can get pin-point remarketing based on custom events and goals within Google Analytics.  You can duplicate a lot of this within Adroll, but it requires communicating everything with your reps.

With Adroll you'll get some reps who will help you optimize your campaigns, and with Adwords, if you don't already have reps, you'll be on your own.  Adroll has a further reach than the Google Display Network, so your ads can reach other display networks, as well as Facebook.

Where I work, we use both to maximize our reach!