Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adroll vs Adsense: Pro's and Cons
-
Hey everyone,
Do you prefer Adroll or Adsense and why?
What are some pros and cons of each?
-
I'm taking this as comparing Adroll vs. Adwords as an advertiser... if you mean as a publisher, then ignore my answer.
First, Adwords has all sorts of different display advertising, Adroll is all retargeting Advertising. I prefer Adwords because it's completely self-service, and I can see all the data and statistics for my placements. You can see a lot of stats in Adroll, but they don't display conversion stats in the interface for your specific placements. Also, with Remarketing Lists in Google Analytics, I can get pin-point remarketing based on custom events and goals within Google Analytics. You can duplicate a lot of this within Adroll, but it requires communicating everything with your reps.
With Adroll you'll get some reps who will help you optimize your campaigns, and with Adwords, if you don't already have reps, you'll be on your own. Adroll has a further reach than the Google Display Network, so your ads can reach other display networks, as well as Facebook.
Where I work, we use both to maximize our reach!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Maintain SEO Rankings After Redesigning a Website?
Hi everyone! Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings? Thanks!
Affiliate Marketing | | fktos.tam.906n0 -
Where are redirect.viglink's coming from??
I am getting redirect . vigilink links my blog clicks and I don't use the Viglink affiliate program. I have no idea where these links are coming from or how to get rid of them? I was told my another company that I have affiliate links with that they are overriding their affiliate links.
Affiliate Marketing | | TheFearlessForeigner0 -
Conversions tracking on another website
Hi guys, Situation: A website selling a mix of products from various vendors. When a product's Buy Now get clicked, it redirects to the vendor's website so the order can be placed there. Question: How do I track all these conversions reliably? Is there any shortcut? Also, what do they need to do technically to make it work, and will it send to my GA or is it any tool that will record these conversions? Does anyone do this actively? Thanks for ALL the ANSWERS!
Affiliate Marketing | | Katarina-Borovska0 -
Person using expired domain and its links to drive traffic
Hi, I know about people using expired domains to drive juice to their primary site but what about people using AN expired domain as their primary site (totally changing that site into a trashy affiliate-marketing vehicle)? The site I'm looking at is thegunzone.com. It has, according to Semrush, almost 38K links. It used to be a legit 17-year-old firearms hobby site, and this is what it originally looked like: http://web.archive.org/web/20120213184627/http://thegunzone.com:80/ Here is its last page before it closed and the domain purchased by the affiliate marketer: http://web.archive.org/web/20170315084035/http://www.thegunzone.com/ It closed around February of 2017, and some affiliate marketer bought it and all its backlinks. However, all those backlinks, which were previously to various articles, are now directed back to those articles (which don't exist anymore) but the homepage, including Wikipedia links. Here's an example: https://en.wikipedia.org/wiki/Polygonal_rifling At the bottom, in the 7th Reference, there's a link to an article called " "Learning About Shooting . . ." but if you click on the original link, it just goes to thegunzone.com homepage. Again, the site's totally different. And there are just thousands of such backlinks to former articles that don't exist anymore but are redirected to this schlocky site's homepage (and it's passing its juice through too). My question is this: this cannot be kosher with Google backlinking policies, right? Is this prevalent on the internet? Why hasn't thegunzone.com been found out and its rankings penalized yet? And how do I report him? I see tons of other sites using this basic strategy too on search results with various hunting keywords. (Disclosure: I do own a hunting/firearms blog, but I don't do any backlinking at all.) Any help would be sincerely appreciated.
Affiliate Marketing | | HandyWoman1 -
What is the danger of integrating different affiliate program widgets far under our core content?
We have pages with lots of unique content that are ranking very well in google.
Affiliate Marketing | | lcourse
I am now considering to add towards the end of the pages widgets from the booking.com affiliate program and also from the affiliate program of two other accommodtion sites. These affilliate widgets would be placed far beyond our core content in the bottom 15% of the page. Each widget will contain a large number of links to the different accomodation options that booking.com or others offer. In our context this information would be indeed very useful for our visitors. Shall I be concerned that our google rankings may suffer due to google perceiving our site as less quality (or google misinterpreting our intent to generate traffic to affiliate programs) ? If google rankings would be suffering, is this something we would normally see in a week (most of our pages are crawled daily by google) and then recover in a week when we would remove the widgets or would this generally be something that would affect the ranking over the course of a month or more? Shall I be concerned abou link dillution since my pages would now have a lot of links pointing to the affiliate sites, which could devalue my internal links? Any thoughts?0 -
What's the best way to go about making Duplicate Content Pages on my domain for affiliates?
Hello, I would like to make a bunch of duplicate pages of my site's Home Page, that way affiliates of mine can have a page of their own with links specialized to themselves littered throughout the page. What's the best practice going about this without jeopardizing domain authority from tons of duplicate content signals firing off?
Affiliate Marketing | | Benavest0 -
What is your opinion on Alex Becker / Sourcewave?
This is only meant to be a discussion. Is he legit? Is he too blackhat and the next update may make him a lot less relevant? Is he worth paying attention to?
Affiliate Marketing | | Edward_Sturm0 -
How much link juice passes through urls with affiliate id's?
hi we can get a valuable link with the desired anchor text from a news site. the destination url would be something like www.site.com/product. but in order to track conversions, our sales team would like to add an affiliate id to the url, so that it would look like this: www.site.com/product?sess_affiliate=ta how much link juice would a link to this affiliate url pass? would we be shooting our wad by linking to the ?sess-URL instead of the original URL?
Affiliate Marketing | | zeepartner0