Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics Showing Inflated Product Revenue
-
Hi-
For the month of Feb on two of our sites we are seeing inflated product revenues. I have not seen this before and I am not having any luck searching for answers.
Here is the issue:
- Product B sells for $159.95
- For the month of Feb we sold 3 thus revenue should be ~$479.85
- GA is showing Product B's revenue at $3,360.00
I read online that sometimes folks will bookmark the receipt page and that can cause this and we would need to put a catch in place for this but I am guessing this is not the case as it is happening on two sites.
Please let me know if you have any questions.
-
Hi Melissa,
I have seen this happen in the past, and it came down to the developer on the site, testing prior transactions where the analytics code would flag as the viewing of the invoices where rendered on the site.
Did you start running GA eCommerce code after the site was already live? Could it be possible that an older transaction (previously not recorded by GA) may be the cause? Can you view the transaction ID's to see if they are consistent as there may be a one or more not in the same ID range for the last month...
Hope this helps!
Dan
-
Here is some other interesting information. I ran some sales reports from our eComm platform and according to sales we did no sell a single "product b" the entire month of Feb.
-
OK I will do some more digging Oleg.
Upcounsel: The two sites have different Google Accounts...not reporting on the same account.
-
Yea seems weird that $3360 is not even divisible by 159.95.
Do you have other products that are logging revenues? Could that revenue be including other product sales accidentally?
I also wonder if this revenue reporting was working correctly before, or just recently implemented?
Even though 3360 / 159.95 does not work out, if 159.95 was rounded up to 160, then it would be saying you sold 21 units.
Also- you say two sites, are they reporting separately or into the same account? Or is this exact same number incorrectly appearing on two different sites and GA accounts?
-
Is the quantity correct?
You just need to do some detective work in GA and see when/where the product purchases were logged. How many different people? Did they revisit the same page (as you mentioned)? Where is your conversion tracking code located?
There are so many questions/possibilities that it's hard to determine without actually going into GA, following the conversion funnel, troubleshooting on page analytics code and analyzing the situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Attribution of conversions to payment gateway in Google Analytics
Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!
Reporting & Analytics | | ViviCa10 -
Is there a way to filter all computers on a specific IPv6 network in Google Analytics?
Is there a quick way of filtering the IP addresses for all the computers on a network that's using IPv6? I want to filter out visits to our websites from the devices on our office network, but each computer (and phone and tablet) seems to have a different address. It _looks _like they all start the same way, though. One computer is xxxx:xxxx:xxxx:xxxx:aaaa:aaaa:aaaa:aaaa, another is xxxx:xxxx:xxxx:xxxx:bbbb:bbbb:bbbb:bbbb, my phone is xxxx:xxxx:xxxx:xxxx:cccc:cccc:cccc:cccc, etc. Does this mean that xxxx:xxxx:xxxx:xxxx is the address for our network as a whole, and I can just set up a Google Analytics filter for "IP addresses starting with..."? Or would doing that also filter out hits from, like, every visitor within a 20 mile radius of our office? If I need to simply put in the individual addresses for each and every device, I will. I'm just hoping it doesn't come to that. Thanks!
Reporting & Analytics | | BrianAlpert780 -
What is Local SEO in Google Analytics (Organic Source)
Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?
Reporting & Analytics | | Kevin.Monks0 -
Tracking 301 redirect traffic in Google Analytics
if I 301 redirect www.mywebsite.com to go to www.yourwebsite.com, how can I track the traffic in Google Analytics that is coming from mywebsite.com?? I don't think that's a referral traffic, is it?
Reporting & Analytics | | Armen-SEO0 -
Google Analytics - Average Position
Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6. Is this Page 6? I am assuming position six would be 1.6?
Reporting & Analytics | | Cocoonfxmedia0 -
Will 301 redirects (Same Domain) show as referral traffic in Analytics?
For an eCommerce site we have 301'd legacy product pages to new product pages. Is all that traffic going to show up as referral traffic from our own domain in Google Analytics? If so, is there any way to preserve original source/medium info or will all the source/medium info be our own domain since there is a 301 redirect?
Reporting & Analytics | | bozzie3111 -
Why is Google Analytics showing index.php after every page URL?
Hi, My client's site has GA tracking code gathering correct data on the site, but the pages are listed in GA as having /index.php at the end of every URL, although this does not appear when you visit the site pages. Even if there is a redirect happening for site visitors, shouldn't GA be showing the pages as their redirect destination, i.e. the URL that visitors actually see? Could this discrepancy be adversely affecting my search performance? Example page: http://freshstarttax.com/innocent-spouse/ shows up in GA as http://freshstarttax.com/innocent-spouse/index.php thanks
Reporting & Analytics | | JMagary0 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0