Forms vs. Buttons
-
We are an IT services firm. A conversion for us is completion of a lead form. Generally speaking, is it better to have a form to fill out in the sidebar on most organic pages, or a button that takes you to a lead form?
I see both used, which do you think converts better?
-
Thanks for the help. Can you give me an example of gathering info a little at a time? A website that does this? Remember, I am trying to get leads, not make a sale. We will be giving away a white paper. Any other ideas are welcome.
-
Strategy A: Gather small bits of information gradually through "squeeze pages" and membership offerings leading to pre-filled forms, or the altogether elimination of the need for forms, with the data gathered from these squeeze pages along the way.
Strategy B: Try to gather all relevant information about a customer in one big form at the time they want whatever you got behind the form.
Success of strategies varies with niche. I generally recommend the longer term relationship building of Strategy A -- gathering small bits of information along the way, and developing the relationship between the brand and the customer as one gets closer to sale.
-
You might also want to put the form at the appropriate place in the content where asking people to complete the form is the logical next step for them to take.
However, you can never guess sure which combination is going to work best with your product, for your users - any conversion optimiser will tell you that you must test... split test the various positions, the value propositions, the benefits and compelling copy on the button / call to action.
-
it depends on the length of the form, if it's a short whitepaper email gen form for instance, sidebar global works great.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Button Links vs Sidebar Menu
I have a services page with a lot of rich text and a slideshow of images. Currently, I am using a column of buttons to various services, and am wondering if a sidebar menu would be more effective for Google to crawl and rank?
Web Design | | cinchmedia0 -
One Page Guide vs. Multiple Individual Pages
Howdy, Mozzers! I am having a battle with my inner-self regarding how to structure a resources section for our website. We're building out several pieces of content that are meant to be educational for our clients and I'm having trouble deciding how to layout the content structure. We could either layout all eight short sections on a single page, or create individual pages for each section. The goal is obviously to attract new potential clients by targeting these terms that they may be searching for in an information gathering stage. Here's my dilemma...
Web Design | | jpretz
With the single page guide, it would be nice because it will have a lot of content (and of course, keywords) to be picked up by the SERPS but I worry that it is going to be a bit crammed (because of eight sections) for the user. The individual pages would be much better organized and you can target more specific keywords, but I worry that it may get flagged for light content as some pages may have as little as a 150 word description. I have always been mindful of writing copy for searchers over spiders, but now I'm at a more technical crossroads as far as potentially getting dinged for not having robust content on each page. Here's where you come in...
What do you think is the better of the two options? I like the idea of having the multiple pages because of the ability to hone-in on a keyword and the clean, organized feel, but I worry about the lack of content (and possibly losing out on long-tail opportunities). I'd love to hear your thoughts. Please and thank you. Ready annnnnnnnnnnnd GO!0 -
Using a 301 vs. 302?
I'm running into a very confusing situation - and while I think I've worked through the answer, I'm hoping someone can help provide their insight. I have a client who is in the process of rolling out a responsive site. Because we need to host both Responsive and legacy versions of product pages on the domain we are using the following URL pattern. New Responsive Product Page exampleurl.com/product (existing URL structure) Older Product Pages (redirected to) exampleurl.com/legacy/product The rollout will be approximately 2 months to complete. The question becomes - should a 302 redirect be applied from the existing URl to the /legacy/ URLs until the new designs are launched? Given that the timing will be so short this seems reasonable. Or should a 301 be applied until the new responsive designs are rolled out?
Web Design | | JonClark150 -
Website subscribe form.
Hello, Im working on a clients website and I have 2 box's. One is a subscription box and the other is a newsletter sing up. Subscription box is a google feedburner where every time there is a new post, it automatically notifies the readers. Whats the best strategy to have subscribe box since its confusing for readers when you have 2 forms. Thank you for your help.
Web Design | | KentR0 -
One big page vs. multi-step pages
Hi mozers! Brand new to SEO and LOVING it! Having several key questions that I don't see answered yet, but I'll start with one we've been very curious about. Consider this guide we have for Forming a Delaware Corp.
Web Design | | Mase
https://www.upcounsel.com/Free-Legal/Guide/17/Form-A-Delaware-Corporation This is our overview page, giving you a breakdown of what this process involves. We love this page, but (Question1:) does it lack better real "content" rather than lots of links to the guide process itself? Then, you can start to walk through the guide beginning with step one, where each step has crowd sourced answers to it. But as you see, the step pages are all very similar, except for the answers and step info. (Question 2) Would it be better to put all our answers into the one overview page and skip having separate pages for each step? We like the process and simplicity of seeing one step at a time, but then these pages don't seem to have enough unique content on them. Related, at what point (if any) is a page too big with too much content and considered bad for SEO? We're recovering from a big hit from Google, and slowly recovering by nailing down various SEO mistakes. We DO have great, unique and valueable content - now we just need it to rank!0 -
3rd party commenting systems vs native?
I'm curious what you all think about using a 3rd party commenting system (like Disqus) vs the native wordpress commenting system? I've read so many reviews online it makes my head spin, so I wanted to see if any of you have any experience, or perhaps some trusted case studies. I was using the native comment system for a while, and then tried out Disqus; which seems to be good, but I'm not sure if people know how to easily get notified of new comments. With the native system there was a check box that said "subscribe," plus I used a plugin to redirect a first time commenter to a welcome page, as well as sent an email to them. I feel like Disqus makes it harder for people to get notified on new comments. However, I like giving people the ability to log in via different 3rd party channels (facebook/twitter/disqus, etc.) I know there are some 3rd party tools that allow you to do this on the native comment system as well. Any way, I'm just curious if anyone had any experience. Also I'm assuming the audience makes a big difference. My target readership is mommy's and parents, and not necessarily a 'tech" one; so I want to make the ability to comment very simple and easy for them. That's key. I'm sort of leaning on moving back over to the Wordpress comment system.
Web Design | | NoahsDad0 -
Google Penalizing Websites that Have Contact Forms at Top of Website Page?
Has anyone else heard of Google penalizing websites for having their contact forms located at the top of the website? For example http://www.austintenantadvisors.com/ Look forward to hearing other thoughts on this.
Web Design | | webestate1 -
Subdomain vs Sub Folder
Hi. This is my first question here guys and gals so please be gentle. We are creating a town based website that will hold news, events, articles and relevant local content. We are also creating a business directory that will be part of this. My question relates to an issue we have regarding how the directory will be treated as part of the "network". Although we aren't 100% sure on the domain name yet, we want the directory to be found as easily as the domain itself. Even better, if the two could be treated seperately but strengthen the overall theme for the domain we'd be in keyword heaven. Therefore in your opinion (hopefully with pro's and con's) which do you think will rank better in Google, Yahoo and Bing (or all three);
Web Design | | rufo
The directory seperate as a subdomain or as a folder within the main domain? So for example - providing we are including links between the two sections and the site is www.sitetown.com Which is better for the directory itself? http://www.sitetown.com/directory http://directory.sitetown.com or you're mad Steve, use a seperate domain altogether www.sitetowndirectory.com I hope you can help, obi-wan, you're my only hope..... PS - seomoz still rocks. Thanks
Steve0