Thanks to all. Built one page for all, and we are on the first page for all - and then some. We also got some lesser variations ranked as well. Spot on advice.

I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches:

Managed IT Services - 3600

IT Managed Services - 720

Managed IT Support - 170

They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc..  My current strategy is to target the top 3 all on one page. The problem then is the title tag:

Managed IT Services | IT Managed Services | Managed IT Support

Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms.

Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?

The plugin looks great for nofollow, but it doesn't do anything for noindex.

Thanks, Peter.

Can you recommend a plugin?

It's been a while since I've SEOed a Wordpress site. How do I add "nofollow" or "noindex" to specific links? I highlight the anchor text in the text editor, I click the "link" button.

I could have sworn that there used to be an option in the dialogue box that pops up.

Thanks for the help. Can you give me an example of gathering info a little at a time?  A website that does this? Remember, I am trying to get leads, not make a sale. We will be giving away a white paper.  Any other ideas are welcome.

We are an IT services firm. A conversion for us is completion of a lead form. Generally speaking, is it better to have a form to fill out in the sidebar on most organic pages, or a button that takes you to a lead form?

I see both used, which do you think converts better?