Keyword Conundrum...
-
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches:
Managed IT Services - 3600
IT Managed Services - 720
Managed IT Support - 170
They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag:
Managed IT Services | IT Managed Services | Managed IT Support
Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms.
Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
-
Thanks to all. Built one page for all, and we are on the first page for all - and then some. We also got some lesser variations ranked as well. Spot on advice.
-
I totally agree with the suggestions from Marissa and Tim. You obviously understood the problem and were concerned, therefore you posted the question.
Definitely only build 1 page for these 3 keywords. I love Tim's title suggestion.
Managed IT Services and Support | Company Name or
Managed IT Services and Support by Company Name
You are good to go.
-
Definitely stay away from listing all 3 across there like that. Based on the search numbers you have provided, and assuming that they are equally competitive as you have stated, here is a suggested title:
Managed IT Services and Support | Company Name
You could replace the pipe '|' with 'by' if you wanted to make it flow better in the visitor's mind.
This focuses on your most searched term for this page (since they are equally competitive, go after the volume). You will not be neglecting the other 2 by doing this, as the search engines are smart enough to understand the association as long as you have good copy on the page. We have lots of pages that rank #1 without the keyword in the Title tag.
-
"My current strategy is to target the top 3 all on one page."
Definitely have one page for all those keywords. "Managed IT Services" and "IT Managed Services" are the same thing. Even "Managed IT Support" could be considered the same thing. Google's algorithm is smart enough to decipher synonyms.
Resource: http://helpmyseo.com/seo-tips/296-language-synonyms-and-the-google-algorithm-and-how-it-affects-your-seo.html"The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support"
Definitely do NOT do this. Google will see it as keyword spam/stuffing and it will hurt you, not help you. I'd recommend making the title tag "Your Company Name | One of those keyword phrases" (assuming your company name doesn't already have those phrases in the name)
Resource: http://www.pagetraffic.com/guide/keyword-repetition.php"I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. . . How would handle separate pages with synonymous content?"
The way to handle pages with to avoid them like the plague.
Resource: http://moz.com/blog/duplicate-content-in-a-post-panda-world
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank checking tool for keyword analysis
We are looking for an ideally free suitable rank checking tool to perform a keyword analysis. Previously we used Firefox Rank Checker but currently this is not working effectively as it once did. We use Authority Labs as a paid tool to track rankings but this is a rank tracking platform and not so effective for a once-off rank check to perform a keyword analysis. Any thoughts, help or ideas here would be super appreciated!
Keyword Research | | Gavo0 -
How do I find out what low-volume keywords are best to target?
Since many of our products and services are purpose-built for a niche community, I find that many of the keywords I am researching are all low-volume. Data on the Keyword Difficulty Tool show '0' under Bing Search Volume (exact match). I know what my competitors are targeting based on their title tags and web content, but I'm not sure if they did their keyword research homework, so I don't want to assume. Is there any other way to determine which keywords I should be targeting?
Keyword Research | | ULCRobotics0 -
How to choose a Keyword
I searched around for this answer first but got information overload. I write a photography blog and tonight I will put up a post of photography from around Jiyugaoka Train Station. I will probably call the post Around Jiyugaoka Station or Around Jiyugaoka or something like that. I like in Jiyugaoka (a part of Tokyo) so I have other posts that I have keyworded for Jiyugaoka. What is the best way to determine what is the best derivative of 'Jiyugaoka Station' to choose for the best traffic? I assume I could enter them in to manually into the Keyword Analysis but is there is easier way that would give recommendations?
Keyword Research | | ShootTokyo0 -
How do I use two keywords?
Hello! I am ranking very well with a keyword. But that same keyword without an S at the end (making it singural) gets quite a few more searches per month according to Google's Keyword Tool. However, dropping the S just doesn't sound quite right or make as much sense. So how can I target both keywords? Thanks in advance!
Keyword Research | | 2bloggers0 -
Keyword difficulty report - am I stupid??
Hi, Im a programmer but SEO newbie and I am trying out Moz Pro. To be honest I feel really disheartened right now, I find the world of SEO very difficult and full of conflicting information. Anyway, I am trying to get my head around the Keyword difficulty tool in order to determine what keyword I want to go after and what I would need to do in order to outrank the competitors. The website with the highest PA, most external links to the domain (4000 versus around 80-90), the most linking root domain and the best on page optimasations ranks nr 5. The website that ranks 1 is the only one with good social signals. All of the websites has the keyword in the page title. What am I missing? This makes no sense to me. Is this Keyword tool reliable? VERY grateful for any help from you guys.. /Emma
Keyword Research | | EmmaGrey0 -
What is the time frame for the search volume on a Keyword?
Let's say I search for AP automation and the search volume comes back as 210, where did that number come from? Is this how many searches by day, by week, year to date, etc.?
Keyword Research | | SheriGolla0 -
Keyword question
In my keywords should they include the city name or not? Example..... plastic surgery or plastic surgery Orlando I know the search engine knows what city i am in, if i search for plastic surgery and i live in Orlando, does it pull up world wide plastic surgery links first or local plastic surgery clinics? Thanks in advance. Daniel
Keyword Research | | dools0 -
Google Keyword Estimator
Hello Does the Google traffic estimator include the impact of instant? For example, if I type the phrase "London restaurant", instant may provide a list of search results for the phrase "London restaurant guide" prior to me confirming whether or not I just want to search using the phrase "London restaurant". Is this registered in any way as a search for the phrase "London restaurant guide" (i.e. does Instant impact upon the search volumes presented in the Google traffic estimator)? In addition, is there any up to date assessment on how reliable the revised traffic estimator is? The tool currently suggests that for a well known brand we are working for does not have any search volume (over a whole year) for the brand keyphrase when used in isolation (there is traffic for various combinations of the brand and a generic term). However, as one would expect, our analytics data is showing that there are in excess of 1 million annual visitors that use the brand keyphrase in isolation to access the website via natural search and nearly 1.5 million via PPC. Is anyone else getting these problems? Thanks in advance for any assistance. Rgds Neil
Keyword Research | | mccormackmorrison1