Forms vs. Buttons
-
We are an IT services firm. A conversion for us is completion of a lead form. Generally speaking, is it better to have a form to fill out in the sidebar on most organic pages, or a button that takes you to a lead form?
I see both used, which do you think converts better?
-
Thanks for the help. Can you give me an example of gathering info a little at a time? A website that does this? Remember, I am trying to get leads, not make a sale. We will be giving away a white paper. Any other ideas are welcome.
-
Strategy A: Gather small bits of information gradually through "squeeze pages" and membership offerings leading to pre-filled forms, or the altogether elimination of the need for forms, with the data gathered from these squeeze pages along the way.
Strategy B: Try to gather all relevant information about a customer in one big form at the time they want whatever you got behind the form.
Success of strategies varies with niche. I generally recommend the longer term relationship building of Strategy A -- gathering small bits of information along the way, and developing the relationship between the brand and the customer as one gets closer to sale.
-
You might also want to put the form at the appropriate place in the content where asking people to complete the form is the logical next step for them to take.
However, you can never guess sure which combination is going to work best with your product, for your users - any conversion optimiser will tell you that you must test... split test the various positions, the value propositions, the benefits and compelling copy on the button / call to action.
-
it depends on the length of the form, if it's a short whitepaper email gen form for instance, sidebar global works great.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unusual Contact Form Spam
Hi Everyone, Over the weekend, we got a number of spam emails sent through our contact form, but what makes this unusual is that it went to an email address that is no longer listed in the contact form. We used to have it go to our info@, but not anymore. The new email address has not got any spam, but the old one still is. Those spam emails all say at the bottom "This mail is sent via contact form (top) on Kempruge website." How is this happening? What can be done about it? We have added captcha, but that only seems to help the site that is currently linked to the contact form, not the old one. Thanks everyone, Ruben
Web Design | | KempRugeLawGroup0 -
For a real estate website, is a different mobile site warranted vs a responsive site?
I researched the major real estate websites: Zillow, Trulia, Remax, Keller Williams, Century 21, etc. They all have a separate mobile site and not a responsive one. The client wants it to be easy to search for properties from a smartphone. Is it possible to get a responsive version of a real estate website on a smartphone?
Web Design | | MassMedia0 -
Website subscribe form.
Hello, Im working on a clients website and I have 2 box's. One is a subscription box and the other is a newsletter sing up. Subscription box is a google feedburner where every time there is a new post, it automatically notifies the readers. Whats the best strategy to have subscribe box since its confusing for readers when you have 2 forms. Thank you for your help.
Web Design | | KentR0 -
Side Nav. Vs. Top Nav
I have a client that currently has a side navigation and wants to know how changing to a top nav will affect her SEO. We always recommend top nav for user experience but I am not sure if there is a direct effect on SEO. Would the change affect it? Thoughts?
Web Design | | hwade0 -
CSS vs Javascript vs JQuery drop down navigation
For a user / seo perspective, what is the best way to code a drop down menu nav bar? Is it best to use css, javascript or a scripting library like jquery? I am thinking about overall best practice that will not have a negative impact on serps. I am also thinking about what will work best on all types of devices i.e. desk tops, lap tops, smart phones and tablets. What are the Pro's & Cons of Using CSS for Drop Down Menus. What are the Pro's & cons of using Javascript for drop down menus. And the same question for jquery. Thank you all in advance for your ideas.
Web Design | | bronxpad0 -
Google Penalizing Websites that Have Contact Forms at Top of Website Page?
Has anyone else heard of Google penalizing websites for having their contact forms located at the top of the website? For example http://www.austintenantadvisors.com/ Look forward to hearing other thoughts on this.
Web Design | | webestate1 -
Flat vs. Silo Site Architecture, What's Better
I'm in the midst of converting a fairly large website (500+ pages) into WordPress as a content management system. I know that there are two schools of thought regarding site architecture: Those who believe that everything should be categorized, I.E.- website.com/shoes/reebok/running People who believe that the less clicks it takes from the homepage the better. As it stands, our current site has a completely flat architecture, with landing pages being added randomly to the root, I.E.- website.com/affordable-shoes-in-louisville-ky I'm beginning to think that there is a gray area with this. I spoke to someone who says that you should never have a page more than 2 categories/subfolders deep. But if we plan on adding a lot of content doesn't it make sense to set the site up into many categories so we can set a good foundation for adding massive amounts of content. Also, will 301 redirecting to the new structure cause us to lose rankings for certain terms? Any help here is appreciated.
Web Design | | C-Style0 -
Crawl Budget vs Canonical
Got a debate raging here and I figured I'd ask for opinions. We have our websites structured as site/category/product This is fine for URL keywords, etc. We also use this for breadcrumbs. The problem is that we have multiple categories into which a category fits. So "product" could also be at site/cat1/product
Web Design | | Highland
site/cat2/product
site/cat3/product Obviously this produces duplicate content. There's no reason why it couldn't live under 1 URL but it would take some time and effort to do so (time we don't necessarily have). As such, we're applying the canonical band-aid and calling it good. My problem is that I think this will still kill our crawl budget (this is not an insignificant number of pages we're talking about). In some cases the duplicate pages are bloating a site by 500%. So what say you all? Do we just simply do canonical and call it good or do we need to take into account the crawl budget and actually remove the duplicate pages. Or am I totally off base and canonical solves the crawl budget issue as well?0