Forms vs. Buttons
-
We are an IT services firm. A conversion for us is completion of a lead form. Generally speaking, is it better to have a form to fill out in the sidebar on most organic pages, or a button that takes you to a lead form?
I see both used, which do you think converts better?
-
Thanks for the help. Can you give me an example of gathering info a little at a time? A website that does this? Remember, I am trying to get leads, not make a sale. We will be giving away a white paper. Any other ideas are welcome.
-
Strategy A: Gather small bits of information gradually through "squeeze pages" and membership offerings leading to pre-filled forms, or the altogether elimination of the need for forms, with the data gathered from these squeeze pages along the way.
Strategy B: Try to gather all relevant information about a customer in one big form at the time they want whatever you got behind the form.
Success of strategies varies with niche. I generally recommend the longer term relationship building of Strategy A -- gathering small bits of information along the way, and developing the relationship between the brand and the customer as one gets closer to sale.
-
You might also want to put the form at the appropriate place in the content where asking people to complete the form is the logical next step for them to take.
However, you can never guess sure which combination is going to work best with your product, for your users - any conversion optimiser will tell you that you must test... split test the various positions, the value propositions, the benefits and compelling copy on the button / call to action.
-
it depends on the length of the form, if it's a short whitepaper email gen form for instance, sidebar global works great.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do things like using labels on an element that is not a form input affect how google sees us in regards to accessibility?
Do things like using labels on an element that is not a form input affect how google sees us? It's an accessibility error that our devs have made - using a label element because it looks good, not because it's an actual label on a form field. Just wondering how that affects accessibility in Google's eyes.
Web Design | | GregLB0 -
Specifying image dimensions for site speed vs. responsive
I'm working on improving site speed from an SEO perspective, and one bit of advice I see often is to specify the dimensions of the images you're using so the browser knows the size of the image it needs to download. However, I am wondering what impact this may have if the site is responsive? If you specify the large dimensions suited for a desktop browser, would you be forcing a mobile browser to use that sized image? Has anyone seen dramatic improvements in site speed using the <picture>tag for responsive images?</picture> Thanks! Jannette
Web Design | | JannetteP1 -
Is it still necessary to have a "home" page button/link in the top nav?
Or is it not necessary to have a "home" tab/link because everybody by this time knows you can get to the home page by clicking on the logo?
Web Design | | FindLaw0 -
Drupal vs. Wordpress
I'm working with a site that is built completely in Drupal - including the blog. As we begin on a content strategy initiative the blog is vitally important but lacks core SEO functionality and is cumbersome for the content teams to work with as they have no technical background. While there will be more work required (moving the blog to a sub-domain or separate URL) to play nice with the broader drupal environment I believe it may be the better choice to move over to Wordpress and port over any existing content worth keeping. Has anyone encountered a similar scenario or have an opinion on either platform? Love to hear your thoughts both pros and cons. Thanks in advance.
Web Design | | JonClark150 -
Responsive Design vs Mobile For This Site?
They are going to do an entire website redesign for http://gaport.com/ and I think they should adhere to responsive design best practices. However, I'm just saying that because everything I have read says that's the "way of the future" if not the way of the present already. Any reason, they shouldn't do that and keep the desktop/mobile sites? Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Unusual Contact Form Spam
Hi Everyone, Over the weekend, we got a number of spam emails sent through our contact form, but what makes this unusual is that it went to an email address that is no longer listed in the contact form. We used to have it go to our info@, but not anymore. The new email address has not got any spam, but the old one still is. Those spam emails all say at the bottom "This mail is sent via contact form (top) on Kempruge website." How is this happening? What can be done about it? We have added captcha, but that only seems to help the site that is currently linked to the contact form, not the old one. Thanks everyone, Ruben
Web Design | | KempRugeLawGroup0 -
One Page Guide vs. Multiple Individual Pages
Howdy, Mozzers! I am having a battle with my inner-self regarding how to structure a resources section for our website. We're building out several pieces of content that are meant to be educational for our clients and I'm having trouble deciding how to layout the content structure. We could either layout all eight short sections on a single page, or create individual pages for each section. The goal is obviously to attract new potential clients by targeting these terms that they may be searching for in an information gathering stage. Here's my dilemma...
Web Design | | jpretz
With the single page guide, it would be nice because it will have a lot of content (and of course, keywords) to be picked up by the SERPS but I worry that it is going to be a bit crammed (because of eight sections) for the user. The individual pages would be much better organized and you can target more specific keywords, but I worry that it may get flagged for light content as some pages may have as little as a 150 word description. I have always been mindful of writing copy for searchers over spiders, but now I'm at a more technical crossroads as far as potentially getting dinged for not having robust content on each page. Here's where you come in...
What do you think is the better of the two options? I like the idea of having the multiple pages because of the ability to hone-in on a keyword and the clean, organized feel, but I worry about the lack of content (and possibly losing out on long-tail opportunities). I'd love to hear your thoughts. Please and thank you. Ready annnnnnnnnnnnd GO!0 -
Wordpress vs. mvc framework
What's the benefits of choosing an mvc framework such as codeigniter or cakephp over wordpress? Wordpress has so many plugins, and a universally known UI for customers, it just saves a ton of time. However, a lot of the 'big guys' like SEOmoz and Distilled(?) use Cakephp and other mvc frameworks so it has me wondering what the benefits are...... anyone?
Web Design | | DonnieCooper2