Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does adding the suffix "-ing" affect ranking for a keyword? E.g. "build" vs "building"
-
In other words, let's say the keyword I wanted to rank for was "building a home" but the SERP only showed sites ranking for "build a home".
If I specifically optimized my page for "building a home" would that increase my chances for ranking for "building a home"?
-
Thanks so much!
-
Yes, suffixes matter, tenses matter, singular vs plurals matter. These are all different keywords. Search for "build" vs "building" in Google, and you will get different results. Look up the search volume in the Adwords tool, and you will see that the keywords have different search volumes.
TLDR: Yes, it matters. Choose the version that has the highest search volume or your customers tend to use the most.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Long tail keyword research
Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.
Keyword Research | | daimon670 -
Focus Keyword
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
Keyword Research | | SMCCoachHire
Aqib0 -
Reverse rankings check
Usually, we will have a set of keywords of which we check rankings for a designated website... however, is there a tool that is able to find all the keywords a website is currently ranking on the top page of Google for?
Keyword Research | | Gavo0 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | | reidsteven750 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Keywords + Country?
Hey guys, Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point. When I choose the keywords, do I opt for product name + country or only product name? football shirts france or football shirts? Some info: Countries have been added in the title of the pages. Countries appear in the footer. Thank You.
Keyword Research | | BruLee0 -
Keyword cannibalization - blog posts vs. site content
As an example, I am trying to rank for the term "ice cream". I have site content pages that relate to "chocolate ice cream", "vanilla ice cream", etc.These content pages have been SEO optimized using best practices. Would I be ruining my SEO work if I begin to publish blog posts for the same keywords that my content pages target? Am I basically forced to find alternative keywords and only target one page per keyword?
Keyword Research | | jcph0 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0