Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword-Rich Domains - Redirect?
-
Hi, Mozzers-
I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area.
I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate.
2 Questions:
- Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud.
- Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons?
If you need additional info, please PM me for details.
Thank you, friends!
LHC
-
Thank you!
-
I know that there are content management systems that will not permit additional folders and some hosts make it difficult to use WordPress and other blog systems that connect to a database.
I have seen some of those problems myself. However, my blog is important enough to the success of my site that I have.... changed hosts and hired experts to solve such problems....
In my opinion, if the blog is not in a folder then all of my work on it - every day for years - is being done for fractional returns. So, I would be wiling to move a small mountain to get the blog in a folder.
-
Hi, EGOL-
Thanks again for your help with this issue! Just one followup question, due to the site's construction it will be difficult adding a blog at http://www.mydomain.com/blog. It would be very simple to create http://blog.mydomain.com. Thoughts?
-
Other than typos, 301s for previous links or type-in traffic we have only used a supporting domain for advertisement/other marketing purposes that is catchier than the company name and main URL. This domain just 301s to the main domain.
Something like this can be used in print ads, commercials or billboards to get an idea of the traffic resulting from and subsequent effectiveness of the ad. A similar idea is setup with particular landing pages like www.godaddy.com/superbowl.
Using a different domain for this would not create the best brand recognition for the main URL, however. In our case, it's beneficial to use since the URL is the main slogan of the company as well.
-
Thank you! You confirmed my suspicions.
-
Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout?
In my opinion, you are correct... lots of work for little payout.
If this company can contribute good content to a blog it would be best located in a folder on their primary domain. That way, any links that are given to the blog by other webmasters will increase the power and authority of the primary domain. It will also be a place to display the expertise of their company right on the main site.
Look at what SEOMoz has done... their blog is in a folder seomoz.org/blog and this forum is also in a folder seomoz.org/q this was deliberate to concentrate links to their main site.
Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website?
This would be beneficial if you think those domains will receive type-in traffic. If no type-in traffic occurs then there is zero value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Consolidating Multiple Domains into A Single Domain
I have a client who's website is an amalgamation of multiple domains. jacksonhole.net is the main domain but the site passes traffic back and forth from the following domains/sites. My questions is, would it it be better for SEO to consolidate all of these domains under the single high authority domain and 301 redirect the rest or is that a really bad idea? Thanks for your help. jacksonhole.net (Domain Authority 31) jackson-hole-rental-condos.com (Domain Authority 22) jackson-hole-rental-homes.com (Domain Authority 21) j acksonholehotelguide.com (Domain Authority 19)
Intermediate & Advanced SEO | | dbaxa-2613381 -
What Constitutes Keyword Stuffing?
Greeting MOZ Community: I have been attempting to add certain keywords phrases to the home page text of our real estate web site (www.nyc-officespace-leader.com). When I check the keyword density and look at the keyword cloud, the frequency of certain terms appear substantially higher than they should be (see attached keyword cloud and keyword density chart. Certain terms like "office space" have a 5 or 6% frequency which seems high. Last thing we need is a Panda penalty. When I viewed the code for the home page (see enclosed), I noticed HREF tags, SRE tags and ALT tags repeating certain keyword phrases, driving up their density. I have attached a keyword cloud for the home page of a competitor and the use of language seems more diverse. Does Google take the text in these various tags into account? I know the ALT tag is important for SEO, but how about the others? Does the use of text in the tags for this page make the overall page look spammy? Also, there are text and tags for the carousel in the home page that appear in the code for the home page. If this code were somehow concealed, would we be better off from an SEO perspective? Thanks, Alan pkM7CZG 1DFFMZ0
Intermediate & Advanced SEO | | Kingalan10 -
What are the effects of having Multiple Redirects for pages under the same domain
Dear Mozers, First of all let me wish you all a Very Happy, Prosperous, Healthy, Joyous & Successful New Year ! I'm trying to analyze one of the website's Web Hosting UK Com Ltd. and during this process I've had this question running through my mind. This project has been live since the year 2003 and since then there have be changes made to the website (obviously). There have also been new pages been added, the same way some new pages have even been over-written with changes in the url structures too. Now, coming back to the question, if I've have a particular url structure in the past when the site was debuted and until date the structure has been changes thrice (for example) with a 301 redirect to every back dated structure, WOULD it impact the sites performance SEOwise ? And let's say that there's hundreds of such redirections under the same domain, don't you think that after a period of time we should remove the past pages/urls from the server ? That'd certainly increase the 404 (page not found) errors, but that can be taken care of. How sensible would it be to keep redirecting the bots from one url to the other when they only visit a site for a short stipulated time? To make it simple let me explain it with a real life scenario. Say if I was staying a place A then switched to a different location in another county say B and then to C and so on, and finally got settled at a place G. When I move from one place to another, I place a note of the next destination I'm moving to so that any courier/mail etc. can be delivered to my current whereabouts. In such a case there's a less chance that the courier would travel all the destinations to deliver the package. Similarly, when a bot visits a domain and it finds multiple redirects, don't you think that it'd loose the efficiency in crawling the site? Ofcourse, imo. the redirects are important, BUT it should be there (in htaccess) for only a period of say 3-6 months. Once the search engine bots know about the latest pages, the past pages/redirects should be removed. What are your opinions about this ?
Intermediate & Advanced SEO | | eukmark0 -
Can you redirect specific sub domain URLs?
ello! We host our PDFs, Images, CSS all in a sub domain. For the question, let's call this sub.cyto.com. I've noticed a particular PDF doing really well, infact it has gathered valuable external links from high authoritative sites. To top it off, it gets good visits. I've been going back and forth with our developers to move this PDF to a subfolder structure.
Intermediate & Advanced SEO | | Bio-RadAbs
For example: www.cyto.com/document/xxxx.pdf In my perspective, if I move this and set up a permanent redirect, then all the external links the PDF gathered, link juice and future visits will be attributed to the main website. Since the PDF is existing in the subdomain, I can't even track direct visits nor get the link juice. It appears in top position of Google as well. My developer says it is better to keep images, pdf, css in the subdomain. I see his point and an idea I have is to: convert the pdf to a webpage. Set up a 301 redirect from the existing subdomain to this webpage Upload the pdf with a new name and link to it from the webpage, so users can download if they choose to. This should give me the existing rank juice. However, my question is whether you can set up a 301 redirect for just a single subdomain URL to a folder structure URL? sub.cyto.com/xxx.pdf to www.cyto.com/document/xxxx.pdf?0 -
Redirect old .net domain to new .com domain
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback. The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is: I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier? Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | BrandLabs0 -
How to Target Keyword Variations?
I have a list of keywords I'm trying to target and they are essentially different variations of each other: Example: blue yankees baseball hat yankees blue baseball hat yankees baseball hat in blue Should I be targeting all these on the same page, or should I be making a new page for each one? Thanks Mozzers!
Intermediate & Advanced SEO | | ATMOSMarketing560 -
How long should a domain redirect take?
Hi, I know that this is a 'How long is a piece of string?' type question but at what point should the ranking value of site A pass over to site B following a domain 301 redirect? I have shifted a domain over to a new URL, same hosting server, same IP address. I haven't made any URL changes or any content changes other than to change the site logo to match the new domain name. Domain B is basically an exact clone of domain A. I have redirected Domain A to domain B using the following line at the top of the .htaccess file:- Redirect 301 / http://www.newdomain.com/ I have submitted a sitemap for the new domain via google webmaster tools. It looks like the original domain as been completely indexed by google following the redirect as all rankings have been dropped from the results and there are no results for a site:olddomain.com search. Surely the rankings should have switched over at this point? Any help would be much appreciated.
Intermediate & Advanced SEO | | AdeLewis
Ade.0 -
Any way to find which domains are 301 redirected to competitors' websites?
By looking at the work from an SEO collegue it became clear that his weak linkbuilding graph probably is not the cause for his good rankings for a pretty competitive keyword. (also no social mentions where found) I was wondering what it could be, site structure and other on page optimization factors seems to be ok and I don't think there will be exceptionally good or bad user behavior... Finally I looked at the competitors and found that they have more links, better content en better design, so I got a little stuck. The only reason I can think of is that he is doing 301 redirects (or is rel=canonical tags). Is there a way to trace these redirects back to the source in order to include this important variable in your competitor research? thnx
Intermediate & Advanced SEO | | djingel10