Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword-Rich Domains - Redirect?
-
Hi, Mozzers-
I have a client that has a bunch of pretty nice keyword-rich domain names. Their traffic and rankings are good. They provide legal services in the Chicago area.
I have lots of good content that I could use to start a blog using a domain like keyword,keyword-blog.com. Good idea? Currently I have a resources area on their website but feel like this area could be getting a little bloated and some news-related stuff isn't really appropriate.
2 Questions:
- Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout? Both sites would be hosted in the cloud.
- Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website? Pros/cons?
If you need additional info, please PM me for details.
Thank you, friends!
LHC
-
Thank you!
-
I know that there are content management systems that will not permit additional folders and some hosts make it difficult to use WordPress and other blog systems that connect to a database.
I have seen some of those problems myself. However, my blog is important enough to the success of my site that I have.... changed hosts and hired experts to solve such problems....
In my opinion, if the blog is not in a folder then all of my work on it - every day for years - is being done for fractional returns. So, I would be wiling to move a small mountain to get the blog in a folder.
-
Hi, EGOL-
Thanks again for your help with this issue! Just one followup question, due to the site's construction it will be difficult adding a blog at http://www.mydomain.com/blog. It would be very simple to create http://blog.mydomain.com. Thoughts?
-
Other than typos, 301s for previous links or type-in traffic we have only used a supporting domain for advertisement/other marketing purposes that is catchier than the company name and main URL. This domain just 301s to the main domain.
Something like this can be used in print ads, commercials or billboards to get an idea of the traffic resulting from and subsequent effectiveness of the ad. A similar idea is setup with particular landing pages like www.godaddy.com/superbowl.
Using a different domain for this would not create the best brand recognition for the main URL, however. In our case, it's beneficial to use since the URL is the main slogan of the company as well.
-
Thank you! You confirmed my suspicions.
-
Should I use one of the decent domains for a blog and build up the rankings, traffic, and link to the main site? Or is this lots of work for little payout?
In my opinion, you are correct... lots of work for little payout.
If this company can contribute good content to a blog it would be best located in a folder on their primary domain. That way, any links that are given to the blog by other webmasters will increase the power and authority of the primary domain. It will also be a place to display the expertise of their company right on the main site.
Look at what SEOMoz has done... their blog is in a folder seomoz.org/blog and this forum is also in a folder seomoz.org/q this was deliberate to concentrate links to their main site.
Some of the domain names are related to their name, others are keyword or geo-targeted. Would it be wise to setup 301 redirects going to their website?
This would be beneficial if you think those domains will receive type-in traffic. If no type-in traffic occurs then there is zero value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does redirecting from a "bad" domain "infect" the new domain?
Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.
Intermediate & Advanced SEO | | gaiaslastlaugh0 -
What happens to a domain in SERPs when it's set to redirect to another?
We have just acquired a competing website and are wondering whether to leave it running as is for now, or set the domain to redirect to our own site. If we set up this redirect, what would happen to the old site in Google SERPs? Would the site drop off from results? If so, would we capture this new search traffic or is it a free for all and all sites compete for the search traffic as normal? Thanks in advance. Paul
Intermediate & Advanced SEO | | kevinliao0 -
Redirect domain or keep separate domains in each country?
Hi all Hoping this might be something that can be answered given the number of variables 🙂
Intermediate & Advanced SEO | | IsaCleanse
My main site is www.isacleanse.com.au (Obviously targeted to Australian Market) and also www.isacleanse.co.nz targeted to NZ. The main Keywords im targeting are 'Isagenix' for both and also Isagenix Australia, Isagenix Perth, Sydney (Australian cities) and Isagenix NZ, Isagenix New Zealand, Isagenix Auckland etc.. for NZ The Australian site gets a lot more traffic and Australian market gets a lot more searches - I also have a section www.isacleanse.com.au/isagenix-new-zealand/ on the Australian site. The question is am I best off redirrecting the .co.nz domain completley to the Australian Domain to give it extra SEO Juice?0 -
Blog subdomain not redirecting
Over the last few weeks I have been focused on fixing high and medium priority issues, as reported by the Moz crawler, after a recent transition to WordPress. I've made great progress, getting the high priority issues down from several hundred (various reasons, but many duplicates for things like non-www and www versions) to just five last week. And then there's this weeks report. For reasons I can't fathom, I am suddenly getting hundreds of duplicate content pages of the form http://blog.<domain>.com</domain> (being duplicates with the http://www.<domain>.com</domain> versions). I'm really unclear on why these suddenly appeared. I host my own WordPress site ie WordPress.org stuff. In Options / General everything refers to http://www.<domain>.com</domain> and has done for a number of weeks. I have no idea why the blog versions of the pages have suddenly appeared. FWIW, the non-www version of my pages still redirect to the www version, as I would expect. I'm obviously pretty concerned by this so any pointers greatly appreciated. Thanks. Mark
Intermediate & Advanced SEO | | MarkWill0 -
301 redirect subdirectory to new domain
I'm planning on using 301 redirects to spin out a subdirectory of my current website to be its own separate domain. For instance, I currently have a website www.website.com and my writers write tech news at www.website.com/news. Now I want to 301 redirect www.website.com/news to www.technews.com. Will this have any negative impact on SEO? What are some steps that I can take to minimize these impacts?
Intermediate & Advanced SEO | | Chris_Bishop1 -
How to combine 2 pages (same domain) that rank for same keyword?
Hi Mozzers, A quick question. In the last few months I have noticed that for a number of keywords I am having 2 different pages on my domain show up in the SERP. Always right next to each other (for example, position #7 and #8 or #3 and #4). So in the SERP it looks something like: www.mycompetition1.com www.mycompetition2.com www.mywebsite.com/page1.html
Intermediate & Advanced SEO | | rayvensoft
4) www.mywebsite.com**/page2.html**
5) www.mycompetition3.com Now, I actually need both pages since the content on both pages is different - but on the same topic. Both pages have links to them, but page1.html always tends to have more. So, what is the best practice to tell Google that I only want 1 page to rank? Of course, the idea is that by combining the SEO Juice of both pages, I can push my way up to position 2 or 1. Does anybody have any experience in this? Any advice is much appreciated.0 -
Unique domains vs. single domain for UGC sites?
Working on a client project - a UGC community that has a DTC model as well as a white label model. Is it categorically better to have them all under the same domain? Trying to figure which is better: XXX,XXX pages on one site vs. A smaller XXX,XXX pages on one site and XX,XXX pages on 10-20 other sites all pointing to the primary site. The thinking on the second was that those domains would likely achieve high DA as well as the primary, and would passing their value to the primary. Thoughts? Any other considerations we should be thinking about?
Intermediate & Advanced SEO | | intentionally0 -
Too many 301 redirects?
Hey, My company currently has one chief website with about 500-600 other domains that all feature the same material as the chief website. These domains have been around for about 5 years and have actually picked up some link traffic. I have all of these identical web-pages utilizing rel=canonical but I was wondering if I would be better served, from SEO purposes, to 301 redirect all of these sites to their respective pages on our chief website? If I add 500 301 redirects, will the major search engines consider this to be black-hat link-building even though the sites are related and technically already feature the same content? For an example, the chief website is www.1099pro.com and I would 301 redirect the below sites to the chief site: 1099softwarepro.com 1099softwarepro.info 1099softwarepro.net 1099softwarepro.biz 1099softwareprofessionals.com 1099softwareprofessionals.info ...you get the point
Intermediate & Advanced SEO | | Stew2220