Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Alt tag matching product titles - e-commerce
-
Hey all,
Just wondering if it is ok to match the alt tag to product titles.
Imagine an e-commerce site that lists a whole lot of products on any one page for any one category.
Each product listing has a thumbnail image beside it.
The easiest way to implement this dynamically is to use the product title for the alt tag.
Anyone had any experience with this? Is it overkill / spam of keywords - given that the product title is repeated.
Our current situation is that our alt tags are simply blank or say 'photo' which is no good, and we have hundreds of thousands of pages.
Cheers,
Croozie
-
Best answer. But at a granular product line level, Amazon use 'product details' for all their products.
Might try replicating each product title with each alt tag on one category - see how it goes.
-
Alt Tags Must be related to the products, it's just a way to tell search Engine crawlers about image..
I would recommend to use a good sense 3 to 5 words about images in ALT tags rather than just a keywords..
-
Just remember, Google doesn't like too long alternative text in images. Take advantage of the following two Firefox Browser add-ons: Senseo (you'll need Firebug first) and KGen. Then check the resulting keyword-density for important keywords. Maybe you'll need to provide a longer product description.
-
you mean a product name for each image, or all images on the page have the same alt text?
either would be better then none, but obviously better if they are unique.
This would not be seen as spam at all. (IMO)
-
If a human curator isn't possible (and it doesn't sound feasible for your site) then this is the next best thing. If it makes you nervous you could make the alt tag Photo of %title, but I don't think that is necessary. For example, Amazon uses the title as alt tag too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
H1 Tags on Volusion Product Pages
So I'm working with a client who has no heading tags on his site and I'm wondering if there is an ideal method to implementing these on the product pages specifically, as the wording I ideally want to specify is is the product title, which i can't really code with an H1. Has anyone run into this issue? If so, what was your solution? Also, how vital are these heading tags on the product pages, anyways? If the Volusion SEO expert could chime in, that would be much appreciated. Thanks everyone!
On-Page Optimization | | BrandLabs0 -
Multiple Cities in Title Tag
My question is how to avoid having a spammy title. Currently I'm working on a project where a business serves four cities, but two of them are out of its home state. I'm trying to create a title tag that is appealing to the eyes, and meets what I need it to do at the same time. I was wondering what everyone though of this sample Brand X Dealer Serving Newark, DE; New Castle, DE; Glens Mills, PA; and Springfield, PA I know that too much repetition can be a bad thing, but this might not be a big deal since they are separate instances. Let me know what you all think. Thanks!
On-Page Optimization | | OOMDODigital0 -
Duplicate Title and Meta Description Tags in Shopify with this App
Hello. I'm finding that by adding the Ultra SEO app in Shopify, I now have duplicates of the Title tags and Meta Descriptions. It looks like it's pulling title tags from the Shop info, the product or page titles as well as the Title tag I add in Ultra SEO. The website is 1bigcookie.com. The duplicate meta descriptions are from the text I entered in the meta description field in Ultra SEO. I entered the canonical url code shopify specifies to help with duplicate content, but what about duplicate title and meta description tags on the same page?
On-Page Optimization | | mymochamoney0 -
Are H1 tags important or influential?
We are in the process of correcting our site in hopes that Google will rank us higher in the SERP. We have many pages that have multiple H1 tags or no H1 tag at all. How important is the H1 tag? Will it help us increase our ranking on Google? Thanks
On-Page Optimization | | WebRiverGroup0 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0 -
Changing Link Title Tags & Backlinks
On 4/19/12 I began changing the link title tags in an effort to further optimize my website. I thought they were excessively long and it would be beneficial to make them more concise. On 4/26/12 my website traffic began to fall drastically and I'm not sure if it is from google's penguin update or from changing the link title tags. I started looking into the sudden drop of traffic and realized that when I run the site explorer tool on all of the pages I changed, the URL is redirecting. It appears that the backlinks are not passing through to the new URL. Before I Changed the Link Title Tag: http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Professional-Hair-Clippers-s%2F102150.htm **After I Changed the Link Title Tag: ** http://www.opensiteexplorer.org/links?site=www.beautystoponline.com%2FAndis-Clippers-s%2F102150.htm So my questions are: The above example shows that the old title tag (www.beautystoponline.com/Andis-Professional-Hair-Clippers-s/102150.htm) has 43 backlinks and the new one (www.beautystoponline.com/Andis-Professiona-Hair-Clippers-s/102150.htm) has 0. Will the links eventually be attributed to the new URL. I understand that the user will still be directed to my website they click the any of the backlinks, but will the link juice pointing the old URL pass through the new one? Would it be better, in the long run, to continue optimizing the link title tags.
On-Page Optimization | | BeautyStop0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340