Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Capitalization matters? Are Keywords treated as Case Sensitive?
-
I have searched the forum for this questions and basically found the following answer: “Neither Google nor SEOmoz treat keywords as case sensitive. For example, “Jobfair” and “jobfair” should return the same results.”
http://www.seomoz.org/q/does-capitalization-matter
http://www.seomoz.org/q/are-keywords-case-sensitive
How then can it be that I get the following results in the Rankings Report? (see example pic)
And more importantly, which one is correct?
-
Thank you very much, both of you, for the very helpful answers!
-
Hey There,
Thanks for writing in with a great question! Capitalization definitely shouldn't matter to our crawler or to Google, so I looked into this keyword with one of our devs and it looks like the rankings for "jobmesse" was collected about 16 hours before the rankings for "Jobmesse" so we believe this is actually a natural fluctuation in the SERP for this keyword. I manually check the current rankings for both version of the keyword, I am seeing that your site currently ranks at #11 and the keyword has a difficulty score of 56%, so it is definitely within reason to see fluctuate in a matter of hours between the rankings.
I hope this helps. Please let me know if you have any other questions.
Chiaryn
-
In some cases, the capitalized version and lower case version of a search won't return the EXACT same results in the SERPs (sometimes a result will shuffle a bit [though not by much from what I've seen]) but Google does understand that "Example" and "example" are the same word much in the same way that it knows a singular and plural of the same word are related, i.e. "Shoes" will show up for a search of "Shoe" and vice versa.
If you also take into account the regular shuffling of the SERPs every time Google so much as blinks, there is the possibility that when the rankings data was pulled for your terms they were done so in a fashion that shows two different numbers that were both correct at the times they were pulled. Plus, in the past week (week and a half?) there was a decent bit of volatility in the SERPs that lead people to believe there was an algorithm change happening so for all you know that may have put an odd hiccup in the numbers as well.
Worse comes to worst you could always do a bit of testing to see if maybe you stumbled on a previously unknown traffic/rankings difference. Shouldn't be but with 500+ algorithm changes a year, you never know.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Questions about travel industry keywords
My question is regarding my current learning of SEO and keyword research. I have been leaning towards Keyword Everywhere, SEMrush, and Google Keyword Planner for keyword research. What do you recommend? I know you might suggest Moz, but I'm looking for something that will enhance and help me find valuable keywords for the travel niche. If I sign up with Moz, will someone from the team help me with keyword research for the travel niche and my website? I haven't found any resources or lessons specifically focused on travel websites and their keywords.
Moz Pro | | RavenBhutan0 -
MoZ vs SEMRush - Keyword Difficulty and Keyword With Low Competition.
Hi, My question is very focussed regarding these 2 tools. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. And SEMRush tells which keyword is easy to compete but does not tell which keywords are difficult to compete? I mean one (Moz) misses the one part and the other (SEMRush) misses the other part. Hope some will enlighten me to the point. Best
Moz Pro | | Sequelmed0 -
Keyword Research and Planning Flow
Hello, First post here. I am a IT infrastructure engineer that does application and deployment work mostly, but new to SEO. That being said, I am a firm believer in demming wheel and defined process/flow charts. I have a website up, built as best practice, its a Magento CE open source Ecommerce store. After some initial research, it seems I really need to define my keywords before I start branding my landing pages and such. So i am going to have to go back and implement the keywords and evaluate. But as I am reading it seems most SEO people try their keywords in google ad words first? Then implement? I am hoping to find some flow or process sheets on how successful Keyword research is done via step by step process and evaluation. And explanations of each. How many keywords to start with per landing page, how many to try and get in the H1 headers, paragraphs, URL. How long to leave keywords in to test? Also, I am a start up company that is competing with the big boys in my market space. I know I cant compete for the big keywords in my market? What is my best strategy for getting any kind of ranking as a small business in a global market? SEO is a mysterious, intriguing thing to me! Very much reminding me of one of my favorite whimsical quotes I will leave you will now, and thanks for reading. -Alex "Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Willy Wonka
Moz Pro | | iamgreenminded0 -
Remove geographic modifiers from keyword list
I just pulled a search term report for all of 2013 from my PPC account. What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013. This is exactly what I was looking for. My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code. I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns. Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel? for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick. Then I could remove duplicates and have my list of root words.
Moz Pro | | dsinger0 -
Keyword Difficulty Score Not Available
What exactly does this mean? That the service is down? Or the score will never be available? It seems like I get that and then the tool gets stuck and I get no other data.
Moz Pro | | endlessrange0 -
Meta keywords no longer in use
Can someone point me to the official article explaining why meta keywords are no longer taken into account by search engines please? I know Moz has indicated that search engines ignore them, but I would like to read a bit more about it - what was the reason behind it and since when.
Moz Pro | | coremediadesign0 -
Colors in keyword Difficulty Report
Hi Everyone Two quick questions today 1. How can I find out hat the different colors within the keyword Difficulty Report represent and how can I see examples of how this information can help us with our data analysis? 2. The second question I have is regarding the Term Extractor. Seems when I ran a domain it provided the wrong data. For example, it stated that a certain keyword exists certain number of times within the description and title of the page but when I looked at the source this was not the case so it made studying the competition harder.
Moz Pro | | DRTBA
Any suggestions or has anyone else noticed this? Thanks in advance for all your help.0 -
What is mT/mR good for In the keyword tool difficulty full report results?
So the ratio is MozTrust to MozRank, but what is this good for? What can I deduce from this and what can I use it for?
Moz Pro | | MarloSchneider2