Google Analytics CPC and PPC not Matching
-
Hi
Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue.
Thanks
-
Hey! This is a common issue between AdWords and GA. Analytics is tracking the number of visits, and AdWords is tracking the number of clicks. I'm not completely up to speed on what qualifies as an actual Visit to GA but it's not the same as what you're paying for. Sometimes when people don't stay long enough to count as a GA defined visit, it won't appear when reviewing traffic sources.
And when you see higher numbers in GA than in AdWords, there are a few other things that could be happening as well. AdWords is always about 4-6 hours behind the real up to date time. So as long as you aren't looking at today only, this shouldn't be a factor. Google also will credit you for what they believe to be fraudulent clicks, so they will also lower your numbers in AdWords.
What kind of variance are you seeing?
Also, you may want to look at the Advertising>AdWords>Campaigns section instead of the Traffic Sources section. I don't know when Analytics starts tracking last non-direct touch (if that's only in the goals or if that's throughout). But as soon as you leave the Advertising tab, things start to get wonky.
-
-
I have just noticed one instance where Adwords clicks are higher..thus breaking the theory
-
Hi
Yes they are linked. I think I may have just solved it. In Google under Traffic Sources the "google / cpc" is always a bit higher than the clicks in Adwords for a given period. On looking into the data more I can see that they are reporting the same keywords but on some of the keywords GA is reporting a few more clicks. I am guessing this is due to people revisiting. Is it that GA records the second visit again but adwords only records the original click?
Does this theory sound right? It the only thing I can think of. I suppose another way to ask the same question is "Does GA record revisits but adwords doesn't?"
Thanks
-
Sorry, I'm not sure I understand.
Is data in Advertising -> Adwords in Google Analytics not matching data in Google Adwords?
Are your Google Adwords and Google Analytics accounts linked?
-
Sorry I should have made it clearer. By CPC I mean the traffic source. Paid clicks as opposed to Organic clicks
I would expect that the CPC source in GA to match the PPC clicks in Adwords but they don't
-
Have you got the correct currency set in Google Analytics?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AdGroup by Match Type or by Keyword?
Hi, Will someone please tell me which AdGroup structure makes the most sense? Grouping Keywords by Match Type? i.e. [pizza store], [pizza restaurant], [pizzeria], etc. or by Keywords? i.e. pizza store, "pizza store", [pizza store] We're basically trying to figure out which structure makes the most sense and which will allow us to earn the best quality score. I've heard of people using both strategies. Personally, I think it should be grouped, more often than not, by keyword. This enables one to tailor the ad and landing page to the specific keyword. I am curious to hear some reasons for grouping them the other way. Thanks for your thoughts.
Paid Search Marketing | | aua0 -
Our PPC UTM URLs Aren't Registering In GA Properly
Hi, We recently ran a few ads on Facebook and Reddit for a campaign of ours. Each of the URLs were properly attributed UTM links. Some of them register properly in campaigns, but the vast majority aren't. I can only find the attribution by checking All Traffic and displaying the landing page and the source/medium. Our Facebook Ad Manager reports MANY more clicks than our Campaign section in GA is for the campaign name. Here's the URL I receive for the landing page: /?url=http://www.ourwebsiteurl.com/our-landing-page?utm_source=facebook.com&dm_redirected=true Is Facebook writing over our UTM with their own so all I receive is that it came from Facebook? The URL we used was complete with utm_source, utm_campaign and utm_medium, yet these aren't fully reported. Any ideas?
Paid Search Marketing | | kirmeliux0 -
Return of investment on spend on google adwords
Hi Running an adwords campaign for a builders/construction company namely double glazing what sort of return of investment could I expect to get on a return of £4000 per month? I know its a million dollar question but any insight or thoughts would be appreciated, especially on tracking ROI for example in this case it's just leads via a contact form on potential conservatory, windows or doors work which would be followed up via phone and an onsite visit.
Paid Search Marketing | | offonhols0 -
Why you should never use Google Adwords To Conduct Key Word Research
Buongiorno from 22 degrees C too damn humid Wetherby UK, The other day a client wanted to know how much a ppc campaign would cost with a specific bank of keywords. So off i went and loaded in the key words and set the ads thinking it was not live.... A week later i get a tap on the shoulder asking why weve been invoiced for £xxxx oh dio mio!! The damn campaign went to live. So ive got two questions: 1. Do Google adwords automatically go to Live once youve loaded up phrases and ads, i really thought it would have made it more obvious, A " Would you like your campaign to go live" prompt would have been appreciated. 2. As a safety measure is configuring a Google Alert in Analytics to ping when paid traffic is picked up not a bad idea just so ive got a warning sytem set up so to speak. Grazie tanto,
Paid Search Marketing | | Nightwing
David1 -
Tagging Bing PPC
I am trying to tag my bing cpc in GA using the URL builder tool: http://www.google.com/support/analytics/bin/answer.py?answer=55578 It is incredibly tedious, and in order to get to the level of adwords, I have to create a unique URL for each keyword! Ahh, please tell me there is a better way!
Paid Search Marketing | | QuickLearnTraining0 -
Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
Hi There So I was trying out my first FB ads with a client. I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com Any reason for this discrepancy, or any tips? Am I missing something? Thanks! 687sfgMVaE 1j56Pm7nD
Paid Search Marketing | | evolvingSEO0 -
Where are the URLs in Google top ads coming from?
I'm not sure if this new but I noticed it today: Some of the ads that are displayed on top of the SERPs have a title, and then their web address, separated by a vertical bar. For example (see image): Coffee Beans Online | CoffeeBeansDirect.com The same ad, when displayed in the side bar (see 2nd image) doesn't contain the web address. I expected that because if you count the letters in the ad, including the 'coffeebeansdirect.com' it exceeds the amount allowed for a google ad. My question is: How did it get there? There's no room to distinguish between top ads and side ads when you write a new a new ad in adwords so where did it come from? Plus, notice that both CoffeeBeanDirect.com and ROASTe.com use caps that are not used in the green link at the bottom. How did Google know to present the url that way? 549sR 4tAnb
Paid Search Marketing | | 5225Marketing0 -
Phrase Match
For paid advertising: If I say this keyword is phrase match: red cars Will google or bing show the ad for keywords: cars that are red
Paid Search Marketing | | tylerfraser
cars with red Do they include "Stop" words? Thanks.0