Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to track in Google Analytics 2 different subdomains (one for website, the other for PPC landing pages)
-
Hello Mozers!
I have a website with organic visits/goals on www.site.com and a few AdWords Campaign landing pages on lp.site.com whose goals are tracked with both adwords conversion monitoring AND analytics (not imported from analytics into Adword).
The landing pages of the campaign have nothing to do with the web site (different cms, they don't link each other, totally isolated) and viceversa.
Given that, what would it be the best practice to configure Google Analytics to track the website (www.site.com) AND a PPC campagin (lp.site.com)?
I have been told to set up different views of the same property, but do I really need that?
Please let me know what are you thinking.
Thank you very much.
DoMiSoL Rossini
-
Hi D.R.
To answer question 3, I just realized I sent you Classic GA setup - my apologies. Here is more information on how to set these up:
Cross Domain Tracking - Web Tracking (analytics.js)
Set up cross domain tracking Cross Domain Tracking (Google Tag Manager)To answer your questions:
1.) Yes, you can do that. Or you can break it down by hostname as well in your GA data if you don't want to create multiple views.2.) I would keep it under the same property. It makes it easier to consolidate your data and you're not clicking back and forth.
Hope this helps! Good luck!
-
Thank you for your kind answers.
Just to make sure I understand i have three more questions:
-
should I set the analytics property on domain.com then set a view pointing to lp.domain.com AND a view pointing to www.domain.com, having both properly filtered ?
-
At the moment I have the UA property set on lp.domain.com: wouldn't it be good as well to create a new property for www.domain.com (rather than two child views of the same parent Analytics property ? I guess this way I wouldn't need filtering.
-
By the way I omitted to tell that I am using Universal Analytics: will the references you provided still be applyable to me?
In the mean time I'll figure out how to actually do the filter and to make sure that this procedure is directly suitable with a Wordpress Plugin called Yoast Analytics, cause I am not sure I can edit the analytics code directly.
Thank you all again.
D.R.
-
-
Like Patrick already mentioned, what you could do is create a new view which is filtered based on the hostname. This should allow you to make sure you'll only have the data for lp.example.com in there.
-
Hi there
Google has resources on this - check out Tracking Multiple Domains - Web Tracking (ga.js).
Also, Moz has a great resource called How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains.
Hope these help! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Talking about competitors on your own website to improve quality score
Hi Mozzers, I'm seeing more and more companies improving their quality score by including information about their competitors on their website, when driving traffic from competitor brand terms. For example, for 'Yahoo Mail' related terms, Zoho drive traffic via an ad to this page: https://www.zoho.com/mail/yahoo-mail-alternative.html I'm planning a new campaign targeting competitor keywords and wondered what people think about this approach, and the legalities around talking about and comparing yourself to competitors on your own website?
Paid Search Marketing | | Zoope0 -
How to Find Competitor PPC Keywords ?
Can anyone suggest best way to find all PPC keywords of a competitor. Any tool recommendation ?
Paid Search Marketing | | singhmahendra0 -
PPC sessions being counted as organic in GA
I am coming across a very frustrating phenomenon in one of my PPC campaign reporting. In short: I believe that GA is counting some of my PPC sessions as organic (not provided). Has anybody come across this before? I believe they are being counted as organic because of the following: the website is brand new and does not rank for anything but their branded terms the few keywords showing up in GA are the terms we target our PPC towards the amount of sessions of Paid Search (in channels) and AdWords sessions don't match up (The number of actual PPC clicks is substantially higher than the Paid Search sessions) PPC clicks and sessions don't even match up in the AdWords part of GA GWT shows 0% CTR for any non branded terms Tell me I am crazy, but I really don't think I am. I just don't have the hard evidence to back it up. Any help is greatly appreciated.
Paid Search Marketing | | Rebecca.Holloway0 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
Multiple Remarketing Tag on a single web page?
Hello, I'm using AdWords remarketing, I would like to know if I can use more than a Tag on a single web page. Thank you, Cristiano
Paid Search Marketing | | cristiano710 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
Increasing Google Ad spend - is it worth it
Hi We are currently spending approx £500 pcm on google ad words however if I increased this spend to £4000 pcm what kind of results would this achieve? For example would it just be more visits per day as the budget is larger? Also what is the best way to track the success of an adwords campaign - the ultimate goal of the campaign would be to generate a lead whether this be a phone call, email or using our book an appointment form. Our service covers a geographical area (Scotland) and for organic search we are doing well 1st pages listings for searches such as pvc doors edinburgh etc so I am unsure whether it's worth increasing my PPC spend or put more resource into SEO, or even Facebook ads?
Paid Search Marketing | | ocelot0 -
Index or Noindex PPC Landing Pages?
Hi all, We have thousands of PPC landing pages for our products. Usually, these pages are very similar and may differ only slightly for the keyword in question. The landing pages are sitting in a sub-domain of our site. From SEO perspective, assuming we don't want to get hit by Panda, Penguin and other animals Google stuffed into its ranking algorithm...Is it a good idea not to index these landing pages at all (i.e. add meta robots - noindex, nofollow to these pages)? What say you? Thanks!
Paid Search Marketing | | ShivaS0
