Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytics CPC and PPC not Matching
-
Hi
Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue.
Thanks
-
Hey! This is a common issue between AdWords and GA. Analytics is tracking the number of visits, and AdWords is tracking the number of clicks. I'm not completely up to speed on what qualifies as an actual Visit to GA but it's not the same as what you're paying for. Sometimes when people don't stay long enough to count as a GA defined visit, it won't appear when reviewing traffic sources.
And when you see higher numbers in GA than in AdWords, there are a few other things that could be happening as well. AdWords is always about 4-6 hours behind the real up to date time. So as long as you aren't looking at today only, this shouldn't be a factor. Google also will credit you for what they believe to be fraudulent clicks, so they will also lower your numbers in AdWords.
What kind of variance are you seeing?
Also, you may want to look at the Advertising>AdWords>Campaigns section instead of the Traffic Sources section. I don't know when Analytics starts tracking last non-direct touch (if that's only in the goals or if that's throughout). But as soon as you leave the Advertising tab, things start to get wonky.
-
-
I have just noticed one instance where Adwords clicks are higher..thus breaking the theory
-
Hi
Yes they are linked. I think I may have just solved it. In Google under Traffic Sources the "google / cpc" is always a bit higher than the clicks in Adwords for a given period. On looking into the data more I can see that they are reporting the same keywords but on some of the keywords GA is reporting a few more clicks. I am guessing this is due to people revisiting. Is it that GA records the second visit again but adwords only records the original click?
Does this theory sound right? It the only thing I can think of. I suppose another way to ask the same question is "Does GA record revisits but adwords doesn't?"
Thanks
-
Sorry, I'm not sure I understand.
Is data in Advertising -> Adwords in Google Analytics not matching data in Google Adwords?
Are your Google Adwords and Google Analytics accounts linked?
-
Sorry I should have made it clearer. By CPC I mean the traffic source. Paid clicks as opposed to Organic clicks
I would expect that the CPC source in GA to match the PPC clicks in Adwords but they don't
-
Have you got the correct currency set in Google Analytics?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website is flagged by Google as Compromised Site
Hi everyone, We have been running Google Ads for a while now and last week all of our Google Ads were paused with reason Compromised Site. We reached out to Google and they identify this page as one of the affected page: https://manpower.com.vn/vi/dich-vu-san-dau-nguoi-and-tu-van-nhan-su-cap-cao? The malicious links they found are:
Paid Search Marketing | | ManpowerVietnam
• googie-anaiytics[.]com
• vty68[.]net We have asked our Website vendor to scan and they found nothing. We would be greatly appreciated if you could help. I tried Google Search Console and even the tool Google Safe Browsing that Google itself suggested but both the tools showed that our website does not have any malicious links at all. And yet Google Ads support team keeps telling us our page contains these links. I am wondering if anyone in the community has experienced this before and how did you address this issue. Or could you guys please help to share any tools that you know can do a deep scan on this page and if possible our entire website to help us identify where the links are located? Please let me know if you need any additional information from us and I would be happy to provide it.1 -
Unsolved Google Ads Subdomain in sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
How to deal with the InCorrect Price Issue for the Google Shopping Product Listing Ads?
Hello All, Yesterday when i was checking with the one of the search term for "canvas prints"..i come to know that one of the advertiser EasyCanvasPrints.com is showing Incorrect price. On Search result they guys are showing $7.46 incorrect price for the PLA - Product listing ads. Go to below links: https://www.google.com/search?hl=en&site=webhp&tbs=vw:l,mr:1,seller:8521978&tbm=shop&q=canvas+prints&sa=X&ved=0CJkGELMrahUKEwjmj-PSgfzIAhUHBY4KHc0VBBQ https://www.google.com/?gws_rd=ssl#q=canvas+prints&tbm=shop https://www.google.com/?gws_rd=ssl#q=canvas+prints&start=0 But when we click on it then i can not this price $7.46 http://www.easycanvasprints.com/single-canvas?singlecanvas=1&height=19&width=14&pcode=5345334C6B74647246774137536C786768544B5458776C35644F747855796D39&utm_source=google_base&utm_medium=data_feed I have done various claim and send to Google support about this misguiding price for the Easy Canvas Prints but they not taking any actions on it. Guy Can u please help me how can i pass this message to Google to take actions for this advertiser? Waiting for your reply Regards Dinesh
Paid Search Marketing | | CommercePundit0 -
Google URL Builder / Campaign Tracking on two Different Domain using the Same Analytics Code
Hey Everyone, I think I know the answer to this but I'd like to get some confirmation. I currently have a landing page at "www.xyz.com", it's a separate domain in which only the landing page exists and not a vanity URL which redirects. However, the navigation and all the links on "www.xyz.com" actually link out to "www.abc.com". The domain / landing page "xyz" has the same analytics tracking code as domain "www.abc.com". My question is this, if I use Google URL builder to create custom URL's to track for each ad that I'm running in Adwords, will this data show up in the analytics of "abc" even though it's a separate domain because it has the same analytics code? In other words, does campaign data show only if the domain and the google analytics code line up, or does the domain not matter and as long as you have the same analytics code (despite two separate domains) that campaign data (built through Google URL builder) will show? My hunch and best guess it that as long as the analytics code is the same (regardless of a separate domain) that the data in campaign will show with the custom URL's I build. I'm aware that I can test this and I will but I'd like to get an idea from the community first to make things easier. Anybody have experience with this? Answers greatly appreciated! Thanks!
Paid Search Marketing | | EvansHunt0 -
Google Shopping Feed being blocked by robots.txt
I had created a manual Google Shopping Feed that was working fine, and then someone well meaning put a block in my robots.txt file so Google couldn't read the images folder. because of this, Google now won't accept my feed. I changed the robots.txt file to allow them to read the images again, but it's been 3 days now and I'm still getting the error saying my products are disallowed because the robots.txt file won't let them scan for images. Does anyone know how long it will take for Google to see it again?
Paid Search Marketing | | sparrowdog0 -
Using the same landing page for seo and ppc
When does it make sense to create one landing page for both seo and ppc?
Paid Search Marketing | | melen0 -
Cost per click on PPC
What is the best way to get a good cpc estimate other than actually running the campaign? I have had several people asking for budgets and wasn't sure how to answer. Any suggestions?
Paid Search Marketing | | ClickIt0 -
Multiple keyword match types - same ad group, or separate ad groups?
Hi guys, Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages. I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type. Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two? My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic. Cheers, Jez
Paid Search Marketing | | jez0000
