How to track full path of website visitors until conversion, not just landing page?
-
hi,
This is my first question in the forums and I'm looking forward to be part of a great SEO community. I was wondering ow to track full path of website visitors until conversion, not just landing page?
I've been using Wordpress jetpack site stats for while, which shows great data like keywords used in google, landing page etc. But I would like to have access to the full path for each separate visitors (including their IP address and country is possible) to improve my website and conversions.
Example:
step 1: Visitor X types "seo" on Google
step 2: visitor lands on my homepage
step 3: visitor visits to order page and buys
Is there such tool available as a Wordpress plugin? Or do I have to use Google analytics for this?
thank you for your help,
Marc
-
Thank Tim,
I'll have a look at those marketing automation softwares
Marc
-
Thank you Mark, I will set that up right away. Got 1 more question on this subject:
If I set the 'goal' as my order page, I am still missing insights on how many people actually paid compared to the number of people that only visited my order page. I currently use Paypal IPN to receive payments. Does Google analytics offer tracking of the people that only went through and paid via Paypal?
thank you,
Marc
-
It's called Google Analytics
-
Use Google Analytics for this - set up your conversions as goals, and then you can track via various reports the conversion process - what did they do, where did they go, how did they flow through your website from initial landing page to full conversion.
Google Analtyics is very powerful - it does multi touch attribution - multiple visits until your conversions, how they came each time to your site, etc.
It really is a wonderful tool - here is a guide to setting up goals - https://support.google.com/analytics/answer/1032415?hl=en
Once the goals are set up and the data is flowing, the fun really begins, and you can make lots of actionable analysis to improve your site based on it.
Good luck,
Mark
-
If you dive into Google Analytics/ GWT, you can get some great information like this - and it's free. Not sure the exact reason you want to follow specific individual behavior, but if you are trying to gather more intel on how "hot" your prospect is, then you may want to consider looking into marketing automation software. These are designed to track individuals and score them. They can even integrate them into your CRM like Salesforce.
Do a search for marketing automation software. Here are a few to consider, from low cost to higher cost, higher functionality: Optify, Act-On, Hubspot, Marketo.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should Mobile Header Design Use Big White Area for Large Male Thumbs when 65% + of Visitors are Male?
About 65% of our visitors are male. Consultant "A" produced design "A" (see attached). This design incorporates large white areas so there there is sufficient space for male visitors with larger fingers. Consultant "A" also was of the opinion that the menu "hamburger" bar should have the word "menu" under it and that displaying it would increase conversions. Consultant "B" is of the opinion that displaying as much content above the fold is key to maximizing conversions. They believe that we don't have to use so much space between elements and that the word "Menu" is not necessary to display beneath the hamburger. I have enclosed design "B" from consultant "B". Personally I prefer the 2nd design, however I understand that conversion is down to a science and there are certain accepted protocols and standards that serve to increase conversions. Does anyone have opinion as to which of the 2 attached designs would work best for conversions? Thanks,
Conversion Rate Optimization | | Kingalan1
Alan UOf1rKo eQRWToZ0 -
What kind of home page need to be, to show good results of SEO?
Hello, i have couple questions about new home page building. I want to start build new home page to replace old one. At this moment my home page is obsolete and shows low conversion. My costumers often have negative thoughts about existing one. My knowledges in coding is weak, where should i pay more attention to design, to section placement, to pictures and video gallery? Can hosting positively or negatively affect to SEO results? How to make the new website load faster? Here's my website's example. http://www.skydas.lv http://www.m-lux.lv http://www.sosdienests.lv Thank you very much, waiting for replay.
Conversion Rate Optimization | | Felter0 -
UX and/or Conversion Help for Ecommerce
Good Morning, We recently revamped and relaunched our ecommerce website and we believe we have built a great site that is easy to navigate, find what you're looking for, get all details, and purchase. We were hoping to get some of the Moz community to take a look at the site and let us know if you have any suggestions on usability or conversion techniques that we could implement to improve user experience and amount of orders placed. You can view our site here Looking forward to your feedback. Thanks in advance
Conversion Rate Optimization | | Prime850 -
Ideas on multi layered conversion opportunities
I was speaking with an SEO and he brought up multilayered conversion opportunities - means of capturing a users info dependent on the point in the purchase process they are. The two examples he used were a user who just wants to download a brochure to "window shop" and a user who is ready to buy and wants to get a price. Just curious if anyone had any additional ideas for means of conversion other than the 2 above and any additional thoughts or ideas on the matter.
Conversion Rate Optimization | | jarjarjarvis0 -
What is the B2B Benchmark for PPC Landing Page Conversions
I work for a B2B software company and have recently begun implementing PPC via Adwords. I was wondering what you guys use as a standard benchmark for a successful landing page, specifically conversion rate? Conversion rate being defined as someone clicking to the landing page, then clicking on a link or filling out a form on the landing page.
Conversion Rate Optimization | | Manseo0 -
Rel="author" On Normal Pages
Hello, I know you can add rel="author" to blog posts but has anyone tried adding them to normal pages? Does it work? Does it improve CTR? Thanks, Scott
Conversion Rate Optimization | | ScottBaxterWW0 -
Create better conversion at checkout?
I'm getting extremely poor conversion rates at checkout..would like to hear some ideas to increase checkout. Last month we had 60 users who added to cart, and only 7 who converted. We offer merchant CC, PayPal, and GCO, so I don't believe payment options is the reason for the exit. Any ideas?
Conversion Rate Optimization | | William.Lau0 -
Page Title Tags - SEO vs CRO ?
Hi everyone, Thanks to what seems to be a recent(ish) algo change in Google, some of our more targeted deeper pages are ranking for search terms where before only our homepage would rank. This is of course great however I am a little worried that some of the page titles of our internal pages are a little short, for example our main departments (we are an ecommerce store) are titles 'Department Name | Liberty Games' so for example 'Pool Tables | Liberty Games'. I have heard varying reports on what to do with the title tag, I have heard to keep the most relevant keywords to the left of the tag, which we have done, I have also heard that shorter is better. I am just a bit concerned that our tags are looking a little stumpy in the serps alongside other results which are longer (although admittedly a bit keyword stuffed). So (eventually) my question is, will short titles harm my click-through rate ? but are shorter titles better for SEO ? If longer is better are there any recommendations about what I could add to these titles that could potentially help click-throughs and natural rankings ? Many thanks, Stuart
Conversion Rate Optimization | | stukerr1