Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Does Google's "index" find the location of pages in the "page directory" to return?
-
This is my understanding of how Google's search works, and I am unsure about one thing in specific:
- Google continuously crawls websites and stores each page it finds (let's call it "page directory")
- Google's "page directory" is a cache so it isn't the "live" version of the page
- Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords.
- When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory"
- These returned pages are given ranks based on the algorithm
The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)?
For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache?
The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
-
Yeah that makes sense. I also have a lot of experience with databases and the back ends of websites so I know your language.
I'm wondering how Google correlates the url with the page entries then. Maybe each page entry would have a url field so Google knows the location of the live version to constantly update that entry in the "page directory" database?
-
That is a question that no one here can answer. We cant speak for how Google does things internally.
but.... as a web / database programmer for 14+ years let me tell you how its "generally" done
Usually when you have to link to separate sets of data together (ie. database or tables) there is usually a unique_id created to link them which usually is never changed. So when a new record is created that record will live with that ID for its life, also known as a (unique identifier which tends to be an auto-incremented number that is dynamically generated and can not be repeated).
Since records tend to be linked this way, any other fields that exist in the record (firstName, lastName, Url, blah blah) then can be changed without the original ID being disturbed.
So to answer your question from my experience I would assume Google links from a unique identifier of some sort and not the URL directly.
Hope I didn't lose you, its my favorite subject...but no one here speaks that language to much
-
That makes sense, thanks for getting back to me so fast!
Perhaps you can help answer my next question. I have a client who used to host his domain at "www.oldurl.com", and has migrated his website to "www.newurl.com". He wants to use his old domain "www.oldurl.com", so he setup forwarding/masking so that when someone tries to access "www.oldurl.com" they are forwarded to "www.newurl.com" but the url shown to the user is "www.oldurl.com".
My client want his old url "www.oldurl.com" to be ranked in Google, but from what I understand his new url will be ranked. I know masking is really bad for SEO, and I want to educate my client as to why on the technical side. I have read Google see's all the content as duplicate with masking. Do you know the details as to why?
-
Hey Cesar,
Thanks for the links! Really useful info there.
Unfortunately they I couldn't find the answer I was looking for so I'll be more specific in what I'm asking.
From what I understand Google uses two database systems. One contains keywords and the other contains cached pages. How does a keyword entry point to a page entry? Does it use a unique id number, or does it use the url that page is using in the "live" vesion on the web?
-
Just because you create a new page and delete the old one, Google won't know immediately about it. So if Google crawls the new page before it's had a chance to crawl the old one, then it will indeed consider the new page to be duplicate content. Then when it tries to crawl the old page, it will discover that it no longer exists. However, as long as links to the old page exist, it will continue to try to crawl that page. Eventually it may de-index the old page if it keeps returning an error.
Bottom line, if you are moving content to a new URL, be sure to include a 301 redirect on the old page so that Google (and other search engines) know that the piece of content has moved. You can also do this with canonical tags, but 301s are more effective.
-
Thanks for the response and links Takeshi. Maybe I can rephrase the question to be more clear. Let's say a piece of content (or page) is at the url "www.oldurl.com/page". During a migration this same piece of content now at the url "www.newurl.com/page". The "www.oldurl.com" doesn't exist anymore so there isn't duplicate content in the live web.
Would Google create a new entry in it's "page directory" (what is the industry standard name for this directory?) and give it the url "www.newurl.com/page"?
If it does create a new entry, would Google keep the old entry "www.oldurl.com/page" although the old url doesn't exist in the "live" web anymore?
-
Wow you just asked questions that would require about 10,000,000,000 answers
Lets start here
- Video from the man himself Mr. Matt Cutts - Matt Cutts (Works for Google)
- Great Web 2.0 Page create from Google themself - (Google Them self)
- Older but still relevant description about how "backlinks" affect PR - (Google Them self)
-
This a pretty confusing question, and the terminology you use is different from industry standard. Check out these links for a quick overview of how Google works:
- http://www.google.com/insidesearch/howsearchworks/thestory/
- http://www.googleguide.com/google_works.html
If you are just worried about changing a page's url, just be sure to put in a 301 redirect from the old page to the new page. That way, even if Google has an older version of the page indexed, it will automatically redirect the user to the new page as well as help Google discover the new location of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My WP website got attack by malware & now my website site:www.example.ca shows about 43000 indexed page in google.
Hi All My wordpress website got attack by malware last week. It affected my index page in google badly. my typical site:example.ca shows about 130 indexed pages on google. Now it shows about 43000 indexed pages. I had my server company tech support scan my site and clean the malware yesterday. But it still shows the same number of indexed page on google. Does anybody had ever experience such situation and how did you fixed it. Looking for help. Thanks FILE HIT LIST:
Technical SEO | | Chophel
{YARA}Spam_PHP_WPVCD_ContentInjection : /home/example/public_html/wp-includes/wp-tmp.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-includes/wp-vcd.php
{YARA}Backdoor_PHP_WPVCD_Deployer : /home/example/public_html/wp-content/themes/oceanwp.zip
{YARA}webshell_webshell_cnseay02_1 : /home/example2/public_html/content.php
{YARA}eval_post : /home/example2/public_html/wp-includes/63292236.php
{YARA}webshell_webshell_cnseay02_1 : /home/example3/public_html/content.php
{YARA}eval_post : /home/example4/public_html/wp-admin/28855846.php
{HEX}php.generic.malware.442 : /home/example5/public_html/wp-22.php
{HEX}php.generic.cav7.421 : /home/example5/public_html/SEUN.php
{HEX}php.generic.malware.442 : /home/example5/public_html/Webhook.php0 -
Google Search Console "Text too small to read" Errors
What are the guidelines / best practices for clearing these errors? Google has some pretty vague documentation on how to handle this sort of error. User behavior metrics in GA are pretty much in line with desktop usage and don't show anything concerning Any input is appreciated! Thanks m3F3uOI
Technical SEO | | Digital_Reach2 -
Should search pages be indexed?
Hey guys, I've always believed that search pages should be no-indexed but now I'm wondering if there is an argument to index them? Appreciate any thoughts!
Technical SEO | | RebekahVP0 -
Google has deindexed a page it thinks is set to 'noindex', but is in fact still set to 'index'
A page on our WordPress powered website has had an error message thrown up in GSC to say it is included in the sitemap but set to 'noindex'. The page has also been removed from Google's search results. Page is https://www.onlinemortgageadvisor.co.uk/bad-credit-mortgages/how-to-get-a-mortgage-with-bad-credit/ Looking at the page code, plus using Screaming Frog and Ahrefs crawlers, the page is very clearly still set to 'index'. The SEO plugin we use has not been changed to 'noindex' the page. I have asked for it to be reindexed via GSC but I'm concerned why Google thinks this page was asked to be noindexed. Can anyone help with this one? Has anyone seen this before, been hit with this recently, got any advice...?
Technical SEO | | d.bird0 -
Quick Fix to "Duplicate page without canonical tag"?
When we pull up Google Search Console, in the Index Coverage section, under the category of Excluded, there is a sub-category called ‘Duplicate page without canonical tag’. The majority of the 665 pages in that section are from a test environment. If we were to include in the robots.txt file, a wildcard to cover every URL that started with the particular root URL ("www.domain.com/host/"), could we eliminate the majority of these errors? That solution is not one of the 5 or 6 recommended solutions that the Google Search Console Help section text suggests. It seems like a simple effective solution. Are we missing something?
Technical SEO | | CREW-MARKETING1 -
Where did the "Location" go, on Google SERP?
In order to emulate different locations, I've always done a Google query, then used the "Location" button under "Search Tools" at the top of the SERP to define my preferred location. It seems to have disappeared in the past few days? Anyone know where it went, or if it's gone forever? Thanks!
Technical SEO | | measurableROI0 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
How does Google find /feed/ at the end of all pages on my site?
Hi! In Google Webmaster Tools I find *.../feed/ as a 404 page in crawl errors. The problem is that none of these pages exist and they have no inbound links (except the start page). FYI, it´s a wordpress site. Example: www.mysite.com/subpage1/feed/ www.mysite.com/subpage2/feed/ www.mysite.com/subpage3/feed/ etc Does Google search for /feed/ by default or why do I keep getting these 404´s every day?
Technical SEO | | Vivamedia0