Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Does Google's "index" find the location of pages in the "page directory" to return?
-
This is my understanding of how Google's search works, and I am unsure about one thing in specific:
- Google continuously crawls websites and stores each page it finds (let's call it "page directory")
- Google's "page directory" is a cache so it isn't the "live" version of the page
- Google has separate storage called "the index" which contains all the keywords searched. These keywords in "the index" point to the pages in the "page directory" that contain the same keywords.
- When someone searches a keyword, that keyword is accessed in the "index" and returns all relevant pages in the "page directory"
- These returned pages are given ranks based on the algorithm
The one part I'm unsure of is how Google's "index" knows the location of relevant pages in the "page directory". The keyword entries in the "index" point to the "page directory" somehow. I'm thinking each page has a url in the "page directory", and the entries in the "index" contain these urls. Since Google's "page directory" is a cache, would the urls be the same as the live website (and would the keywords in the "index" point to these urls)?
For example if webpage is found at wwww.website.com/page1, would the "page directory" store this page under that url in Google's cache?
The reason I want to discuss this is to know the effects of changing a pages url by understanding how the search process works better.
-
Yeah that makes sense. I also have a lot of experience with databases and the back ends of websites so I know your language.
I'm wondering how Google correlates the url with the page entries then. Maybe each page entry would have a url field so Google knows the location of the live version to constantly update that entry in the "page directory" database?
-
That is a question that no one here can answer. We cant speak for how Google does things internally.
but.... as a web / database programmer for 14+ years let me tell you how its "generally" done
Usually when you have to link to separate sets of data together (ie. database or tables) there is usually a unique_id created to link them which usually is never changed. So when a new record is created that record will live with that ID for its life, also known as a (unique identifier which tends to be an auto-incremented number that is dynamically generated and can not be repeated).
Since records tend to be linked this way, any other fields that exist in the record (firstName, lastName, Url, blah blah) then can be changed without the original ID being disturbed.
So to answer your question from my experience I would assume Google links from a unique identifier of some sort and not the URL directly.
Hope I didn't lose you, its my favorite subject...but no one here speaks that language to much
-
That makes sense, thanks for getting back to me so fast!
Perhaps you can help answer my next question. I have a client who used to host his domain at "www.oldurl.com", and has migrated his website to "www.newurl.com". He wants to use his old domain "www.oldurl.com", so he setup forwarding/masking so that when someone tries to access "www.oldurl.com" they are forwarded to "www.newurl.com" but the url shown to the user is "www.oldurl.com".
My client want his old url "www.oldurl.com" to be ranked in Google, but from what I understand his new url will be ranked. I know masking is really bad for SEO, and I want to educate my client as to why on the technical side. I have read Google see's all the content as duplicate with masking. Do you know the details as to why?
-
Hey Cesar,
Thanks for the links! Really useful info there.
Unfortunately they I couldn't find the answer I was looking for so I'll be more specific in what I'm asking.
From what I understand Google uses two database systems. One contains keywords and the other contains cached pages. How does a keyword entry point to a page entry? Does it use a unique id number, or does it use the url that page is using in the "live" vesion on the web?
-
Just because you create a new page and delete the old one, Google won't know immediately about it. So if Google crawls the new page before it's had a chance to crawl the old one, then it will indeed consider the new page to be duplicate content. Then when it tries to crawl the old page, it will discover that it no longer exists. However, as long as links to the old page exist, it will continue to try to crawl that page. Eventually it may de-index the old page if it keeps returning an error.
Bottom line, if you are moving content to a new URL, be sure to include a 301 redirect on the old page so that Google (and other search engines) know that the piece of content has moved. You can also do this with canonical tags, but 301s are more effective.
-
Thanks for the response and links Takeshi. Maybe I can rephrase the question to be more clear. Let's say a piece of content (or page) is at the url "www.oldurl.com/page". During a migration this same piece of content now at the url "www.newurl.com/page". The "www.oldurl.com" doesn't exist anymore so there isn't duplicate content in the live web.
Would Google create a new entry in it's "page directory" (what is the industry standard name for this directory?) and give it the url "www.newurl.com/page"?
If it does create a new entry, would Google keep the old entry "www.oldurl.com/page" although the old url doesn't exist in the "live" web anymore?
-
Wow you just asked questions that would require about 10,000,000,000 answers
Lets start here
- Video from the man himself Mr. Matt Cutts - Matt Cutts (Works for Google)
- Great Web 2.0 Page create from Google themself - (Google Them self)
- Older but still relevant description about how "backlinks" affect PR - (Google Them self)
-
This a pretty confusing question, and the terminology you use is different from industry standard. Check out these links for a quick overview of how Google works:
- http://www.google.com/insidesearch/howsearchworks/thestory/
- http://www.googleguide.com/google_works.html
If you are just worried about changing a page's url, just be sure to put in a 301 redirect from the old page to the new page. That way, even if Google has an older version of the page indexed, it will automatically redirect the user to the new page as well as help Google discover the new location of the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google has deindexed a page it thinks is set to 'noindex', but is in fact still set to 'index'
A page on our WordPress powered website has had an error message thrown up in GSC to say it is included in the sitemap but set to 'noindex'. The page has also been removed from Google's search results. Page is https://www.onlinemortgageadvisor.co.uk/bad-credit-mortgages/how-to-get-a-mortgage-with-bad-credit/ Looking at the page code, plus using Screaming Frog and Ahrefs crawlers, the page is very clearly still set to 'index'. The SEO plugin we use has not been changed to 'noindex' the page. I have asked for it to be reindexed via GSC but I'm concerned why Google thinks this page was asked to be noindexed. Can anyone help with this one? Has anyone seen this before, been hit with this recently, got any advice...?
Technical SEO | | d.bird0 -
Sudden Indexation of "Index of /wp-content/uploads/"
Hi all, I have suddenly noticed a massive jump in indexed pages. After performing a "site:" search, it was revealed that the sudden jump was due to the indexation of many pages beginning with the serp title "Index of /wp-content/uploads/" for many uploaded pieces of content & plugins. This has appeared approximately one month after switching to https. I have also noticed a decline in Bing rankings. Does anyone know what is causing/how to fix this? To be clear, these pages are **not **normal /wp-content/uploads/ but rather "index of" pages, being included in Google. Thank you.
Technical SEO | | Tom3_150 -
If I'm using a compressed sitemap (sitemap.xml.gz) that's the URL that gets submitted to webmaster tools, correct?
I just want to verify that if a compressed sitemap file is being used, then the URL that gets submitted to Google, Bing, etc and the URL that's used in the robots.txt indicates that it's a compressed file. For example, "sitemap.xml.gz" -- thanks!
Technical SEO | | jgresalfi0 -
Indexed pages
Just started a site audit and trying to determine the number of pages on a client site and whether there are more pages being indexed than actually exist. I've used four tools and got four very different answers... Google Search Console: 237 indexed pages Google search using site command: 468 results MOZ site crawl: 1013 unique URLs Screaming Frog: 183 page titles, 187 URIs (note this is a free licence, but should cut off at 500) Can anyone shed any light on why they differ so much? And where lies the truth?
Technical SEO | | muzzmoz1 -
Does Google index internal anchors as separate pages?
Hi, Back in September, I added a function that sets an anchor on each subheading (h[2-6]) and creates a Table of content that links to each of those anchors. These anchors did show up in the SERPs as JumpTo Links. Fine. Back then I also changed the canonicals to a slightly different structur and meanwhile there was some massive increase in the number of indexed pages - WAY over the top - which has since been fixed by removing (410) a complete section of the site. However ... there are still ~34.000 pages indexed to what really are more like 4.000 plus (all properly canonicalised). Naturally I am wondering, what google thinks it is indexing. The number is just way of and quite inexplainable. So I was wondering: Does Google save JumpTo links as unique pages? Also, does anybody know any method of actually getting all the pages in the google index? (Not actually existing sites via Screaming Frog etc, but actual pages in the index - all methods I found sadly do not work.) Finally: Does somebody have any other explanation for the incongruency in indexed vs. actual pages? Thanks for your replies! Nico
Technical SEO | | netzkern_AG0 -
Is it good practice to still pay for Best of the Web Directory (BOTW) and other similar one's you have to pay for?
I know that paid for links are hit by Google, but in the past these directories were okay. What about now? Thank you.
Technical SEO | | RoxBrock0 -
Javascript to manipulate Google's bounce rate and time on site?
I was referred to this "awesome" solution to high bounce rates. It is suppose to "fix" bounce rates and lower them through this simple script. When the bounce rate goes way down then rankings dramatically increase (interesting study but not my question). I don't know javascript but simply adding a script to the footer and watch everything fall into place seems a bit iffy to me. Can someone with experience in JS help me by explaining what this script does? I think it manipulates the reporting it does to GA but I'm not sure. It was supposed to be placed in the footer of the page and then sit back and watch the dollars fly in. 🙂
Technical SEO | | BenRWoodard1 -
Should we use "and" or "&"?
Our client has an ampersand in their brand name. The logo has "&", their url is spelled out. I'm trying to get them to standardize the use of the name for directories/listings. Should we use "and" or "&"?
Technical SEO | | vernonmack0