Translating URLs worth it?

[Logi]

My company has content in 23 different languages in 30+ countries. We translate page content but we don't translate URLs. I am trying to figure out whether it would be worth the considerable extra overhead to translate the URLs as well. I'd really appreciate hearing the thoughts of the Moz community. Thanks in advance!

[Logi]

Thanks to all for your input! I am thinking we will try translating URLs in one language to test the impact. Thanks again

[simon_realbuzz]

Definitely agree translating the URLs is a must. Having keywords in your URL can aid your SEO efforts so it makes sense for the keywords to be in the language of the country you are targeting with the translated content.Certainly if I looked at SERPs for an English language search but found the URLs written in a foreign lanaguage I would not click on that search result as it instantly looks rather strange or even spammy.

[NakulGoyal]

I agree with Toshi one hundred percent. It's strongly recommended to change it. I'd say it's crucial you do it. There's absolutely no reason to not do it.

[TakeshiYoung]

If you're already translating the content, it makes sense to translate the URLs as well as part of the process. Think about it, for a non-English speaker the English URLs are effectively gibberish. It would be like if you were given a URL that was in Chinese or Korean. Aside from being a poor user experience, it's not optimal from an SEO perspective as well, as keywords are going to change from language to language, so keeping the English words doesn't make sense.