Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do backlinks which contain parameters pass value
-
For some of our partners, we use our own tracking string in the url i.e. www.mysite.com/landingpage.html?partner=123456 . This has caused backlinks to be created to our site containing the partner string. I was wondering if these links would pass value to www.mysite.com/landingpage.html and the tracking parameters would be ignored or would Google treat www.mysite.com/landingpage.html?partner=123456 as its own page. If it did treat it as a seperate page, could you reclaim some of it using the canoncial tag?
-
In addition to Lynns point it would be worth discounting these URL parameters in Google webmaster tools and bing in order to avoid any possible duplicate content issues, rather than leaving it to them to work out which will also avoid the case Lynn mentions for organic search (A case we also expoerienced with a client!)
-
HI,
This is a good example of when to use the canonical tag. Set it up for the main landing page without any url variables and you should be good to go. Google will know which version of the page to concentrate value on and also which version of the page to index and show in the search results. It is crucial actually, I saw a case once where the url with a partner id in it got indexed and was being shown in the search results.... you can imagine what effect that had on proper tracking when half the organic visits were clicking on a url with a partner id in it!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinking Strategy
I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You
Link Building | | haris3131 -
Why are there less backlink domains in Moz vs. Semrush?
For our domain studyville.com, Semrush is reporting 46 linking domains, and Moz is reporting 7. Does anyone know where there is such a large discrepancy?
Link Building | | shelbythomas0 -
How much time does it takes for a backlink to get registered in Google? My basketball anime website has been live since start of this week and Google has not registered any backlink.
So my website https://www.animedhfa.com/basketball-anime/ about basketball Anime has shown no changes in DA or backlinks. It has been 5 days perhaps since it went live.
Link Building | | ahmad74750 -
Spammy no follow backlinks - what should I do?
There is a individual/company that is creating lots of spam sites in my niche. It doesn't seem that they are trying to rank for any keywords, so I'm a little confused as to their purpose, but here's what they're doing. They scrape the top 10 Google results for each keyword and create a page - so if the niche is "widgets", they scrape the top 10 ranked sites for 'widgets', 'blue widgets', 'red widgets', and so on. A 'results' page is created for each keyword, which is linked from a home page. The results page always contains 10 websites - text is the site metadescription or similar. Each website gets a nofollow link back with the page title used as the anchor text. The host sites all have the keyword in the domain name - e.g www.widgetsxyz.com. The sites are thrown together but interestingly have a very crappy but individual logo (like 90's clipart). The host sites all have high DA/PA due to some very extensive link spam pointing to the sites, with very targeted keywords. There is seemingly no purpose to these sites that I can see - no other 'followed' links on the page or site. Whoever is doing this is churning out tens, if not hundreds of these sites. Any ideas what might be going on here, and whether I should be disavowing these sites (even though no follow). The fear is that they could switch the links to do follow, and get all the major players penalised in one fell swoop. ???
Link Building | | johnohara0 -
Backlinks and PDFs
Hi, we are trying to improve on the number of links to our website. A supplier has added a PDF file which is case study to their website. In the PDF it has a link to our website, will this count as a link or not? Thanks
Link Building | | danieldunn100 -
Value of Link Redirect from Google News
Some sites are linking to us with the URL from Google News instead of using a direct link. For example: "http://news.google.com/news/url?sa=t&fd=R&usg=ghjgjhggjhgkjghjg&url=http://www.oursite.com/awesome-news-010123/" Does this pass the same value as a normal link? I asked the publisher to replace the link with a normal link but they pushed back saying that the news URL is better.
Link Building | | ProjectLabs0 -
Does the complete url count as backlink?
Hi there, does the http://mysite.com count as a backlink if posted on a site? I post a press releae and the site only allows me to put urls like this. they get something or must be in anchor the url? Thanks
Link Building | | nyanainc0 -
Are backlinks from sites like diigo useful for SEO?
I read an SEO article that recommended getting backlinks from social bookmarking sites like diggo.com. Does anyone have any thoughts on the usefulness of these types of links?
Link Building | | casper4340