Changing Domains - How much link juice is lost with 301 redirect?
-
My company is thinking about rebranding and moving over to a new domain. While we dont have a lot of backlinks, we do have some very valuable ones that we hate to lose. That being said, I think we are in such an infancy that the backlinks we have shouldnt prevent us from rebranding if thats what we choose to do.
I am just trying to get an idea of how moving to a new domain will effect the domain authority if we redirect all the pages? Is the best thing to do simply re-direct, or should we reach out to our most valuable links and let them know the domain/link has changed and hopefully they change their link to us?
How much is lost by simply 301 every page? We are getting around 70 organic clicks per day and would rather not start from zero again
-
See, if you going to change domain name and aptly make correct 301 redirect to corresponding pages (following the same url pattern) of new site with same **content, title and description - **then you are home.
Adding to what Mr. Robert said - you can also check on url hierarchy through Xenu Link Sleuth or Screaming frog seo spider of your old domain and new site (post migration). Compare the link structure. If everything goes on well - you may experience 301 redirect working upto 99% and can almost see your similar rankings with new domain
-
Great so there really isnt much to be lost as long as the redirects are all done properly, thanks!
-
Demi,
You will not start from even close to zero if you do the 301's correctly. You need to do a couple of things: The redirects are url to url from old domain to new. Since you are changing the domain name, I recommend also putting in a change of address with GWMT. This will last for 180 days and will insure you have been indexed a few times prior to it going off.
From a lot of experience with 301's, if you do it correctly you should not lose more than a percent or so of link juice, especially given the current age of your site. I suggest running a link profile in something like ahrefs and then after you do the change, running regular ones for the new site so you can watch the progress. That way you will learn what happens with redirects first hand.
Hope this helps,
Robert
-
Hi,
Doing a 301 permanent redirect sends 90 - 99% of the link juice to the new domain. This is by far the most recommended approach when changing domain name.
Below is a URL to a MOZ article regarding redirection.
http://moz.com/learn/seo/redirectionI hope this helps
--
Jørgen Juel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can get hundreds of natural links from real estate agent sites, but should I?
I have a website that generate leads for real estate agents nationwide. I have an auto email that sends out the referral agreement and in the email I ask them to place a link to our website on their site somewhere to be a part of the program. I can get as many as 10-15 links in a few hours in every major city in the U.S. Most realtor websites have websites that are new, or haven't posted blogs and have a Moz domain score of 1 and trust score of 1. I have been thinking of only selecting websites with descent Moz rankings instead of having all agents link to me, even ones with a low moz score. Is it a bad idea to get a bunch of links from legitimate websites that have low Moz scores?
Industry News | | esv21110 -
I have a new domain, how should i best use it?
Hi all, Recently signed upto Moz and loving what i am seeing at the moment.I do alot of microsites and push both adwords and affiliate programmes and products and earn enough to give me some fun money. For a long time i have wanted to get into the mobile phone market as i have spoken to alot of people who get anything upto £100 a time from affiliate programmes. I have just purchased a new domain after doing some digging around and though that before i dive into doing things how i normally would , i thought id ask advice on how to best utilise the domain i have bought. Ive just purchased newiphone.co.uk and will put up a holding page once all of the registration has gone through and i have access to everything. According to Google keyword planner the term 'new iphone' gets around 368k searches a month. Moz says this is an extremely difficult keyword to rank for with a 80% difficulty rating so i appreciate i wont be at number 1 in a couple of weeks. Id appreciate your ideas and suggestions as a community to see how i go forward. Many tanks in advancePaul
Industry News | | Wilkesy0 -
Which new domain extensions matter
Hello, Which new domain extensions matter to preserve future rankings? For example, .shop, .inc, .blog, .web, etc.
Industry News | | BobGW0 -
Old Domain Redirection
Hi, Recently we have purchased a domain (example www.test.com) with very good Page Rank , Domain Authority and back links. Here my question is should we do 301 redirection from www.test.com to my domain www.test1.com, and if we do that what we will be the impact of seo on www.test1.com. Kindly elaborate.
Industry News | | RuchiPardal0 -
How to remove the inbound links of a website from Google Webmaster Tools?
Hello viewers, One of my projects (BannerBuzz.com) is having linked with this Site: http://www.article-niche.com/ and we can see so many inbound links in our Webmaster account from this site, we have already disavowed this site but still it is found in our Webmaster Tools and we don’t have option to mail them as the site is down, so kindly anyone help us out how to remove this back-links and I want to remove it from my Webmaster account as well as from “Search Results” as the site is down. Currently as this site is show down from long time and because of its back-links, our website (BannerBuzz.com) has been penalized by Google.
Industry News | | CommercePundit0 -
Is there official Link Balance profile advice (anchor text) from Moz?
Hi, We are adjusting our external Link Balance profile, but we're not 100% sure on what we should be adjusting it to in terms of Anchor text balance (branded, exact match etc) We found this resource:
Industry News | | STL
http://dashburst.com/seo-balanced-link-profile/ And closer to home:
http://moz.com/blog/anchor-text-distribution-avoiding-over-optimization But has Moz done any actual research they can share on what is the best balance to have? Thanks.
Rich Talbot0 -
Suggested Link Builder and Brief
Hello I am looking to do some link building to get a clients site up the rankings. I would like to utilise the cheaper fees of an SEO in another country. India or somewhere Does anyone have any good references. I can see some good ones on O-desk. $6 dollars per hour. Also does anyone have an example brief/spec that would allow to to communicate key aspects? Thanks James
Industry News | | smashseo0 -
Why is Bing Showing Insurance Ads For Link Building Searches?
I keep seeing multiple (2-3 per search) car insurance ads when I search for "link building" on Bing. I made a blog post that shows a screenshot and has more details. I'm not aware of any retargeting or other targeting options Bing offers that would show nonrelevant ads on a search like this. Or is there such a feature that I don't know about? My best theories are that it is a bug, or that Bing is testing something new. Any ideas?
Industry News | | AdamThompson1