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Related Questions
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Which site as main site? B2C or B2B?
We're currently running two separate sites, one being the "main" page for B2B customers and the other being an online shop targeting B2C customers. Site structure looks like this: <code>[sonnenschirme.at](sonnenschirme.at) = main page / B2B</code> <code>sonnenschirme.at/shop = shop / B2C</code> We're also building a new shop with Shopify which will replace the current shop and it's going to provide a really great user experience (AR models of products etc). Naturally, there are a lot more B2C customers than there are B2B customers (we sell sun umbrellas). The B2C customer type spends around 150€ typically, whereas a B2B customer needs consulting and will spend upwards 10k. B2B is responsible for about 90% of revenue. Both customer types seem to search for the term "sonnenschirme" which is basically just "sun umbrella". Before the shop was accessible at a subdirectory (/shop), it was available on a different domain (not even subdomain), which was really bad for SEO. Once we consolidated both websites into one we've seen a big spike in traffic, due to products etc. of the shop ranking well. As pretty much all competing companies are B2C companies who fight for a share of the "sonnenschirme" keyword, we've been unsure if it wasn't better to have the shop as the main page and the B2B page in a subdirectory. So basically: <code>sonnenschirme.at/subdirname = B2B page
Branding | | agctyz
sonnenschirme.at = main page / B2C</code> But then again B2B generates much more revenue (at least right now). What do you guys think? I'm anxious about "just trying" because it could hurt traffic badly.0 -
How to Measure Impact and Potential Strategies for Competitors with Similar Brand Name in the Same Industry
Hello Everyone, So we have a site (brand1.com) but one of our competitors has a very similar brand name and domain (brand2.org). They’re similar enough that could be confused by users and search engines and target the same topics. When you do a manual brand search they would come up and both have about the same Domain Authority. Assuming we can’t have them take their site down do any of you have any thoughts on how we could potentially measure potential impact they might be having or ideas on how best to approach this? Our thought was to track what they are and are not doing so we could do it at a higher level or fill in what’s missing. We would also emphasize differences with an emphasis on local optimization (they’re in a different area). We would love to be able to have some concrete data on whether they’re having an impact so thought we would find out if any of you have any experience or insight? Any help would be very much appreciated. Please let us know if there’s any further details we could provide that might help. Looking forward to hearing from all of you! Thanks in advance. Best,
Branding | | Ben-R0 -
Re-directing Multiple Sites to a Single Location
Hello Mozzers! So, I have a client whom has purchased a number of different domains that they want to re-direct to their main website. Their thinking is: that by doing as much, they will increase their opportunities to rank for related KW terms. To the best of my recollection, that is not the case, especially if they are not posting any content on those other domains, but simply redirecting the page to their "main site". I am very concerned, however, that by doing as much they run the risk of receiving a penalty from the Google Search team. I am a little hazy on this issue, as it's been some time, but to the best of my recollection doesn't this constitute "spammy behavior". Again, since it's been so long since I've had a client try to implement a strategy like this, I'm a little unfamiliar with how it may play out in the current landscape, so I'm eager to hear all of your opinions on the utility of such a strategy and whether or not it will spell doom for my client. I'm anxious to hear what you think, thanks for reading!
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Site Disappeared For Exact Match Search?
Can anyone help me figure out what is happening to a site I recently set up? The site is http://intervalmanagementgroup.com/ and it completely fell off for an exact match brand name search of "Interval Management Group". It had been climbing to the top spot on page one shortly after launch and has now disappeared from Google while Bing and Yahoo seem to have no problem with it. . . Any insight is much appreciated!
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Author Site And Book Site - Multiple Sites Bad Idea?
The question: I've been doing work for authors lately and a common question is if they should have a site for their book and a site for themselves. Separate sites with different domain names. At first I thought this would be a bad idea. Why spread information across two sites if they can be related and used together in one? But I see a lot of authors doing this and some with marketing companies. One site for the author with information about them, their books, their social media presence. Then another site for their book, with new social media accounts, other info, etc. What do you guys think? Has anyone tried both and seen any pros and cons? Is there a perfect answer?
Branding | | JoshBowers20120 -
Do .CO domains rank up just as easy as a .com domain?
I have ran across a very good .CO domain and am thinking about making it into one of our main websites. I have no experience with them. I have used/bought just about every other domain type out there, but I have never used a .CO yet. The domain I was able to purchase was seobusiness.co for $5.00 - regardless if I am able to use it for our main brand if they don't rank up the same, I will use it for something else. The site isn't up yet btw, so no need visiting it... The keyword gets 1600 exact hits a month give or take a few of course - thats just the Google tool estimate. Matt Cutts says that they can rank up the same, but I am looking for more than this. Does anyone have some proof that .co's can rank up? I hate to put 2-3 months of solid work into this to rank it up for SEO business and it doesn't want to rank due to the .co. Thanks in advance for your time.
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Splitting our main website in Two... What is the fastest way for the new sites to become a brand in Googles eyes.
In a couple weeks our main website (which generates all of the revenue) will be split into two because of a long term branding / identity crisis. So my question is, how can i make sure (besides obvious 301 redirects) that these 2 new fresh urls become a brand as quick as possible in googles eyes? So far i am thinking of things like: press releases, blog posts with brand mentions. I am not ignorant and expect this to happen overnight, but we need a strong foundation to build on, which is why i am asking Anyone got a list / case study / advise so I can really blow it up on launch week? Thanks 🙂
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Tracking traffic referrals between 2 sites we own?
I'm working on two sites, with seperate Google Analytics, both referring to each other. Am I able to easily find out which keywords/pages referrals are being generated from each site? e.g. http://www.jbaseedpotatoes.co.uk - targets home consumers, and refers trade enquires to... http://www.seedpotatomerchants.co.uk - which targets bulk orders, and refers home growers back to jbaseedpotatoes. Question is, how can we track which keywords/pages are sending traffic between each site, quickly? Is it simply a case of trawling through each site's analytics to find out, or does anyone have any tips? Ultimately, we'd like to find out which keywords & pages are picking up traffic from the wrong target audiences. Thanks
Branding | | JamesMio0