Using the same landing page for seo and ppc
-
When does it make sense to create one landing page for both seo and ppc?
-
I think it makes sense to do this when using the PPC channel in order to test out page design, layout, keywords, etc... However, once you find a better-converting page for PPC you should also test it out on organic traffic. Assuming you can continue to rank well for your top keywords and the page converts organic visitors better it is best to send PPC traffic to an organic page due to the quality score issue described by Ron.
Plenty of businesses have separate landing pages for their PPC traffic though. As much as I would like to say that having a high-converting page is best for both, the truth is that sometimes the highest converting page is not at all SEO-friendly in terms of content (e.g. one image and a big fat CTA button). You can often meet in the middle by incorporating drop-down content divs, jquery sliders, etc... but not in all cases. -
According to my understanding, You should have two separate pages as you can track conversions better. Pls correct me if i am wrong.
Thanks
-
I also like to think that a page should be designed to convert whether it's a landing page or a normal webpage on the same subject!
-
Nathan,
I would always recommend this. This techniques gives you a higher quality score on pay per click while indexing on search. As you build out your content and links your performance will get better and better. This is also a good format for running software like Optimizely for conversion optimization.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Tell Google About My Near Duplicate Pages?
For my Adwords campaign, I create a separate landing page for each Ad Group, but are similar enough to one another that they may be considered duplicate content. Should I use a canonical tag on the page to tell Google which page is priority? I don't care about any of those pages ranking in search, I'm just using them for my ads. I also don't want to redirect, clearly. Is the canonical tag the correct way to go?
Paid Search Marketing | | Dino640 -
To use new domain name or not?
I've had a web site since before most people knew what a web site was, aeroconsult.com. It has a page authority of 30, domain authority of 21, and 21 root domains that link to path. The problem is, I am not getting many organic hits, and I am wasting a lot of non-productive money on ad words. Because this site is over 20 years old, with a few rudimentary modifications, I decided to create a totally new web site that is modern and that has a regular menu, pictures, etc. It also has a domain name that more accurately reflects what I do. I am an engineering consultant working in the area of RF and microwave design and development. I design rf and microwave circuits and systems for clients. Those clients range from individual inventors to start-up companies, to large (and, yes, sometimes) corporations, including some aerospace companies. But, I do not design rockets, space ships, airplanes, or other things that an aerospace company does. I get a lot of organic hits on "aerospace consultant", "aerospace consulting", "aerospace design", etc. But, those are useless to me, since that is not what I do. So, I designed a new website. It is still under development, but it is out there at rfandmicrowavedesign.com. Clearly, the URL is appropriate to what I do. And, all pages have my company name, Aerospace Consulting LLC. But, even with Google adwords, which I just activated for this site yesterday, I am not getting good results, especially when you look at the cost of the CPC. I plan to keep my e-mail address, that is tied to aeroconsult.com since it has been out there for over 2 decades and that is what my old clients know. But, I am wondering if I should move the new web site contents to my old domain, aeroconsult.com because of the domain authority, page authority, and links? Or, am I better just leaving the old aeroconsult.com web site out there and concentrate on the new web site with the new domain name? Both web sites have 1 or 2 organic search results in the top 10, although the only organic search result that really relates to my business is "wireless design consulting" which is #8 for rfandmicrowavedesign.com, although I think it is something like #10 for aeroconsult.com. All other organic search results are less than 50, which is, of course, useless. (Although, #8 for rfandmicrowavedesign.com is pretty impressive since it has only been live for a couple of weeks, vs over 20 years for aeroconsult.com. Anyway, I am looking for advice. Should I scrap the old aeroconsult.com web site and replace its contents with the contents of rfandmicrowavedesign.com, or should I leave them both active for at least a while? I plan to continue to use the aeroconsult.com domain for e-mail since it has been out there for so long. I guess the real question is whether I would gain lot by putting the clearly better content and structure of rfandmicrowavedesign.com on my old, established, aeroconsult.com, or whether I should concentrate in building up organic and paid search for rfandmicrowavedsign.com.
Paid Search Marketing | | Nanook10 -
OK to have a modal pop-up on an AdWords landing page?
We're about to launch an AdWords campaign targeting users who are searching for hand-crafted furniture. The website we're sending users to has a large inventory of furniture, and all if it is hand-crafted. But there currently is no page on the site specifically communicating that all the furniture on the site is hand-crafted. So, rather than dump the user right into browsing the inventory, we want to put an intermediate step in place to say, in essence, "Hey, welcome, yes, we have lots of handcrafted furniture. In fact, all of it is hand-crafted. Here, have a look around." The art director on the project is suggesting that a modal pop-up would be perfect for this scenario. It would greet the user, who could then dismiss the pop-up and move into the site. I have two concerns about using a modal, though: Does a modal violate Google's policy against pop-ups that open new windows? Assuming we trigger the modal using Javascript, will AdsBot have any trouble crawling the content of the modal, such that it could hurt the landing page component of our quality score?
Paid Search Marketing | | ydop0 -
Number of reviews in PPC advert
Hi all Got an email from a client asking about this, Ive not come across this one before. The client has a Google + account with about 2500 reviews on their website on. They have linked this into their adwords so these show on their ppc. However, on the ppc ad it says only 650 reviews. Quite a difference!! Anyone know why this would be the case? Thanks
Paid Search Marketing | | GrumpyCarl0 -
Recommend a PPC book
Hello everyone, I recently read Danny Doves book, Search engine optimisation secrets, and loved it. I was wondering if anyone had read a similar book on the PPC side which they could recommend that touches on similar topics such as advanced techniques but also the practical side such as billing and dealing with customers etc...
Paid Search Marketing | | RikkiD220 -
Do you take Seo and ppc management on competitor sites?
I would love to hear what everyone thinks : I wanted to know what people do about seo and ppc when the keywords and industries overlap.
Paid Search Marketing | | DavidKonigsberg0 -
Facebook PPC. Using Google URL Builder - Now What?
Hey There! So I've been trying some FB PPC ads. I recently learned I needed to use Google's URL builder to add the appropriate tracking fields into the URL (source, campaign, etc). The FB ad link now uses a custom URL with all the correct parameters. Now what do I do in analytics? Do I create a filter? A goal? Getting a little dizzy going in circles with google analytic help, and I'm hoping someone here can direct me. Thanks! -Dan
Paid Search Marketing | | evolvingSEO0 -
PPC - Is this Budget suitable for me?
Hello, I have a question about a PPC(adwords) budget. If I want to invest 500$ / month , per year. Is that enough to reach more than 5.000 users(month) in my website? Keyword: TANGO Country: Br ( www.google.com.br ). I know I'm not giving a huge information about this question, but I just want to hear some toughts for a guy who has more experience in PPC than me. Any suggestion will be very appreciated, thanks.
Paid Search Marketing | | augustos0
