Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
A few questions on Google's Structured Data Markup Helper...
-
I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago
- My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant?
- It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it?
- How do I add reviews? Do they have to be on the page?
- If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out?
- I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body?
Any other tips would be much appreciated. Thanks!
-
Howl,
1. I would mark all up as a food establishment. Under menu/cuisine where you serve no food I would simply put an alcohol menu or link or on cuisine put we server beer, wine, tequila. etc. The reason is this: you are using schema because it is good for you and the search engines. Within the various schema are other properties. So for FoodEstablishment there is ... Bar or Pub. A bar or pub is a food establishment. So is an ice cream shop, winery, brewery, etc.
2. This is the page url. For me in Houston... http://www.howlatthemoon.com/locations/location-houston
3. I suggest you put in your own review schema and make the site where your customers can review you. Why would you want to serve yelp?? What do they do for you? Your site is using Joomla and with a quick check I found several review plugins you could utilize to make life simpler. We do not use Joomla as much but we often use a review plugin with our WP sites. And, it passes the markup test with Google.
4. Opening Hours - Here is the schema for opening hours. Pretty easy. If you look at the bottom of Local Business, you will see what will or will not work.
5. Here is the actual event schema from Schema.org
-
Upcoming shows
-
<div< span="">itemprop="event"itemscopeitemtype="http://schema.org/Event"></div<>
-
<a< span="">href="foo-fighters-may20-fedexforum"itemprop="url"></a<>
-
<span< span="">itemprop="name">FedExForum</span<>
-
<span< span="">itemprop="location">Memphis, TN, US</span<>
-
<meta< span="">itemprop="startDate"content="2011-05-20">May 20</meta<>
-
<a< span="">href="ticketmaster.com/foofighters/may20-2011"itemprop="offers">Buy tickets</a<>
-
<div< span="">itemprop="event"itemscopeitemtype="http://schema.org/Event"></div<>
-
<a< span="">href="foo-fighters-may23-midamericacenter"itemprop="url"></a<>
-
<span< span="">itemprop="name">Mid America Center</span<>
-
<span< span="">itemprop="location">Council Bluffs, IA, US</span<>
-
<meta< span="">itemprop="startDate"content="2011-05-23">May 23</meta<>
-
<a< span="">href="ticketmaster.com/foofighters/may23-2011"itemprop="offers">Buy tickets</a<>
So, you are going down the right path, I have never been to Howl in Houston but will check it out.
Best,
Robert
-
-
You can do either but the net effect is different. If you set things up for reviews on your page you will get these reviews indexed as content on your page and if marked up properly this will index on the major review sites(excluding Yelp I believe). You also have the advantage of control over what is or is not published. The down side to this is that you will need someone with skills to program this and do the mark up properly. You also need someone managing this prt of the web site.
The other way is to use an embedded link for the review sites. This will get the reviews done off of your site. These off site reviews can create inbound links. For Yelp this is pretty much the only way to do it.
I would factor in the review sites people use for Bars in Chicago, is it Redeye, Yelp, or Citysearch for example. I would set up my site that favors where people look for reviews when deciding whether or not to come to your business.
Hope this is clearer than mud.
Ron
-
Thanks for the response. So to clarify, to use the reviews I must have the actual reviews on the page. They cannot simply be linked to without putting them on the actual page?
-
Ok let's go through these questions on by one below:
My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant?
I would mark the locations that have food as restaurants and the ones that do not as local business. I would set up and write a unique description for each location.
It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it?
You can either link to your off site reviews sites by getting an embed code or you can write some code with structured mark up to embed reviews into your web site that will be indexed by the search engines. There are references on line about how to do this.
How do I add reviews? Do they have to be on the page?
Look at answer above. As a sidenote you should make it a mission to get 10 reviews on Yelp, Google, and Bing for each location as this helps your local results.
If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out?
Yes
I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body?
Can't help you on this one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I Add Location to ALL of My Client's URLs?
Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
Intermediate & Advanced SEO | | pdrama231
example.com/weddings/djs-washington-dc-md-va
example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
example.com/weddings/djs
example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!0 -
One of my Friend's website Domain Authority is Reducing? What could be the reason?
Hello Guys, One of my friend's website domain authority is decreasing since they have moved their domain from HTTP to https.
Intermediate & Advanced SEO | | Max_
There is another problem that his blog is on subfolder with HTTP.
So, can you guys please tell me how to fix this issue and also it's losing some of the rankings like 2-5 positions down. Here is website URL: myfitfuel.in/
here is the blog URL: myfitfuel.in/mffblog/0 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
SameAs Markup for Google Knowledge Graph
I am trying to get my content in the Google Knowledge graph. Everything I've read thus far about Knowledge Graph tells us how to get in for branded terms (e.g. company name or your own name). But I am looking for ways to have my content be indexed and shown in Google graph. For example, if you search for "mayonnaise for hair" you will see Knowledge graph show us a snippet from an article on RealSimple.com. **How do you get your content to show here? ** I've been reading a lot about SameAs markup, but it seems to only help for branded terms, so companies can have a knowledge box for their brand. But does it help for non-branded keywords? I appreciate any advice. Thanks.
Intermediate & Advanced SEO | | TMI.com1 -
What happens to a domain in SERPs when it's set to redirect to another?
We have just acquired a competing website and are wondering whether to leave it running as is for now, or set the domain to redirect to our own site. If we set up this redirect, what would happen to the old site in Google SERPs? Would the site drop off from results? If so, would we capture this new search traffic or is it a free for all and all sites compete for the search traffic as normal? Thanks in advance. Paul
Intermediate & Advanced SEO | | kevinliao0 -
Should you allow an auto dealer's inventory to be indexed?
Due to the way most auto dealership website populate inventory pages, should you allow inventory to be indexed at all? The main benefit us more content. The problem is it creates duplicate, or near duplicate content. It also creates a ton of crawl errors since the turnover is so short and fast. I would love some help on this. Thanks!
Intermediate & Advanced SEO | | Gauge1230 -
How can I get a list of every url of a site in Google's index?
I work on a site that has almost 20,000 urls in its site map. Google WMT claims 28,000 indexed and a search on Google shows 33,000. I'd like to find what the difference is. Is there a way to get an excel sheet with every url Google has indexed for a site? Thanks... Mike
Intermediate & Advanced SEO | | 945010 -
Two Pages with the Same Name Different URL's
I was hoping someone could give me some insight into a perplexing issue that I am having with my website. I run an 20K product ecommerce website and I am finding it necessary to have two pages for my content: 1 for content category pages about wigets one for shop pages for wigets 1st page would be .com/shop/wiget/ 2nd page would be .com/content/wiget/ The 1st page would be a catalogue of all the products with filters for the customer to narrow down wigets. So ultimately the URL for the shop page could look like this when the customer filters down... .com/shop/wiget/color/shape/ The second page would be content all about the Wigets. This would be types of wigets colors of wigets, how wigets are used, links to articles about wigets etc. Here are my questions. 1. Is it bad to have two pages about wigets on the site, one for shopping and one for information. The issue here is when I combine my content wiget with my shop wiget page, no one buys anything. But I want to be able to provide Google the best experience for rankings. What is the best approach for Google and the customer? 2. Should I rel canonical all of my .com/shop/wiget/ + .com/wiget/color/ etc. pages to the .com/content/wiget/ page? Or, Should I be canonicalizing all of my .com/shop/wiget/color/etc pages to .com/shop/wiget/ page? 3. Ranking issues. As it is right now, I rank #1 for wiget color. This page on my site would be .com/shop/wiget/color/ . If I rel canonicalize all of my pages to .com/content/wiget/ I am going to loose my rankings because all of my shop/wiget/xxx/xxx/ pages will then point to .com/content/wiget/ page. I am just finding with these massive ecommerce sites that there is WAY to much potential for duplicate content, not enough room to allow Google the ability to rank long tail phrases all the while making it completely complicated to offer people pages that promote buying. As I said before, when I combine my content + shop pages together into one page, my sales hit the floor (like 0 - 15 dollars a day), when i just make a shop page my sales are like (1k+ a day). But I have noticed that ever since Penguin and Panda my rankings have fallen from #1 across the board to #15 and lower for a lot of my phrase with the exception of the one mentioned above. This is why I want to make an information page about wigets and a shop page for people to buy wigets. Please advise if you would. Thanks so much for any insight you can give me!
Intermediate & Advanced SEO | | SKP0