A few questions on Google's Structured Data Markup Helper...
-
I'm trying to go through my site and add microdata with the help of Google's Structured Data Markup Helper. I have a few questions that I have not been able to find an answer for. Here is the URL I am referring to: http://www.howlatthemoon.com/locations/location-chicago
- My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant?
- It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it?
- How do I add reviews? Do they have to be on the page?
- If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out?
- I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body?
Any other tips would be much appreciated. Thanks!
-
Howl,
1. I would mark all up as a food establishment. Under menu/cuisine where you serve no food I would simply put an alcohol menu or link or on cuisine put we server beer, wine, tequila. etc. The reason is this: you are using schema because it is good for you and the search engines. Within the various schema are other properties. So for FoodEstablishment there is ... Bar or Pub. A bar or pub is a food establishment. So is an ice cream shop, winery, brewery, etc.
2. This is the page url. For me in Houston... http://www.howlatthemoon.com/locations/location-houston
3. I suggest you put in your own review schema and make the site where your customers can review you. Why would you want to serve yelp?? What do they do for you? Your site is using Joomla and with a quick check I found several review plugins you could utilize to make life simpler. We do not use Joomla as much but we often use a review plugin with our WP sites. And, it passes the markup test with Google.
4. Opening Hours - Here is the schema for opening hours. Pretty easy. If you look at the bottom of Local Business, you will see what will or will not work.
5. Here is the actual event schema from Schema.org
-
Upcoming shows
-
<div< span="">itemprop="event"itemscopeitemtype="http://schema.org/Event"></div<>
-
<a< span="">href="foo-fighters-may20-fedexforum"itemprop="url"></a<>
-
<span< span="">itemprop="name">FedExForum</span<>
-
<span< span="">itemprop="location">Memphis, TN, US</span<>
-
<meta< span="">itemprop="startDate"content="2011-05-20">May 20</meta<>
-
<a< span="">href="ticketmaster.com/foofighters/may20-2011"itemprop="offers">Buy tickets</a<>
-
<div< span="">itemprop="event"itemscopeitemtype="http://schema.org/Event"></div<>
-
<a< span="">href="foo-fighters-may23-midamericacenter"itemprop="url"></a<>
-
<span< span="">itemprop="name">Mid America Center</span<>
-
<span< span="">itemprop="location">Council Bluffs, IA, US</span<>
-
<meta< span="">itemprop="startDate"content="2011-05-23">May 23</meta<>
-
<a< span="">href="ticketmaster.com/foofighters/may23-2011"itemprop="offers">Buy tickets</a<>
So, you are going down the right path, I have never been to Howl in Houston but will check it out.
Best,
Robert
-
-
You can do either but the net effect is different. If you set things up for reviews on your page you will get these reviews indexed as content on your page and if marked up properly this will index on the major review sites(excluding Yelp I believe). You also have the advantage of control over what is or is not published. The down side to this is that you will need someone with skills to program this and do the mark up properly. You also need someone managing this prt of the web site.
The other way is to use an embedded link for the review sites. This will get the reviews done off of your site. These off site reviews can create inbound links. For Yelp this is pretty much the only way to do it.
I would factor in the review sites people use for Bars in Chicago, is it Redeye, Yelp, or Citysearch for example. I would set up my site that favors where people look for reviews when deciding whether or not to come to your business.
Hope this is clearer than mud.
Ron
-
Thanks for the response. So to clarify, to use the reviews I must have the actual reviews on the page. They cannot simply be linked to without putting them on the actual page?
-
Ok let's go through these questions on by one below:
My company is a bar/club, with only 4 out of 13 locations serving food. Would you mark this up as a local business or a restaurant?
I would mark the locations that have food as restaurants and the ones that do not as local business. I would set up and write a unique description for each location.
It asks for "URL" above the ratings. Is this supposed to be the URL that ratings are on like Yelp or something? Or is it the URL for the page? Either way, neither of those URLs are on the page so I can't select them. If it is for Yelp should I link to it?
You can either link to your off site reviews sites by getting an embed code or you can write some code with structured mark up to embed reviews into your web site that will be indexed by the search engines. There are references on line about how to do this.
How do I add reviews? Do they have to be on the page?
Look at answer above. As a sidenote you should make it a mission to get 10 reviews on Yelp, Google, and Bing for each location as this helps your local results.
If I make a group of days for Day of the Week for Opening hours, such as Mon-Thu, will that work out?
Yes
I have events on this page. However, when I tried to do the markup for just the event it told me to use itemscope itemtype="http://schema.org/Event" on the body tag of the page. That is just a small part of the page, I'm not sure why I would put the event tag on the whole body?
Can't help you on this one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?
I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?
Intermediate & Advanced SEO | | rickyporco0 -
Issue with Google Structured Data Testing Toll asking for "logo" - ld+json
Hi I am trying to get schema set up for a number of articles we are putting on our site (eg:https://www.plasticpipeshop.co.uk/temporary-KB-page_ep_88-1.html) the mark up I think I should use is : Google structured data testing tool keeps insisting I have "publisher" and then "logo" but doesn't seem to want accept anything for the "logo" entry no matter how I seem to code it. Any assistance would be much appreciated as after three hours on this I am pulling what little hair I have left out! Bob
Intermediate & Advanced SEO | | BobBawden10 -
Site structure: Any issues with 404'd parent folders?
Is there any issue with a 404'd parent folder in a URL? There's no links to the parent folder and a parent folder page never existed. For example say I have the following pages w/ content: /famous-dogs/lassie/
Intermediate & Advanced SEO | | dsbud
/famous-dogs/snoopy/
/famous-dogs/scooby-doo/ But I never (and maybe never plan to) created a general **/famous-dogs/ **page. Sitemaps.xml does not link to it, nor does any page on my site. Is there any concerns with doing this? Am I missing out on any sort of value that might pass to a parent folder?0 -
Tool that can retrieve mysite URL's
Hi, Tool that can retrieve mysite URL's I am not talking about href,open explorer, Majestic etc I have a list of 1000 site URL's where my site name is mentioned. I want to get the exact URL of my site next to the URL i want to query with Example http://moz.com/community is the URL i have and if this page has mysite name then i need to get the complete URL captured. Any software or tool that can do this? I used one for sure which got me this info but now i don't remember it Thanks
Intermediate & Advanced SEO | | mtthompsons0 -
Google didn't indexed my domain.
I bought *out.com more than 1 year, google bot even don't come, then I put the domain to the domain parking. what can I do? I want google index me.
Intermediate & Advanced SEO | | Yue0 -
Google Places Question: Two Businesses, Same Address
I am working with a client who runs a personal training business. He shares a fitness studio with another personal trainer to minimise costs. My issue is that the other guy has 'taken' the Google Places listing address as his business, rather than my client's. The gym itself is not a business, it is simply a shared workspace by two personal trainers - in the same way as a shared office space might be the address of several businesses. This presents a bit of a problem with Google Places verification. Is it best to: 'Alter' the address slightly so it appears to be a separate premises (e.g. 51 Something Street --> 51A Something Street) then use that address in all my citations Leave the address itself the same, but rely on the fact that there are separate domains, phone numbers and business names Any thoughts on this?
Intermediate & Advanced SEO | | Pretty-Klicks1 -
It's a good idea to have a directory on your website?
Currently I have a directory on a sub domain but Google apparently sees it as part of my main domain so all outgoing links may be affecting my rankings?
Intermediate & Advanced SEO | | Valarlf0 -
Does Google crawl the pages which are generated via the site's search box queries?
For example, if I search for an 'x' item in a site's search box and if the site displays a list of results based on the query, would that page be crawled? I am asking this question because this would be a URL that is non existent on the site and hence am confused as to whether Google bots would be able to find it.
Intermediate & Advanced SEO | | pulseseo0