Industry Benchmarks for Google Analytics
-
Hey Mozites!
I was wondering if anyone has come across any good resources for industry benchmarks relating to google analytics? (Social stats would be great as well, but Google Analytics is my main concern)
Specifically, I have a client that is a bank and I would love to be able to compare their stats (traffic, unique visitors, bounce rate, time on site, conversion rates...) to other regional banks.
Any ideas?
Thanks for reading and for your help!
-
Hi
Have you noticed that you can access industry benchmarks again in Google Analytics?
Make sure you activate anonymous sharing in your GA-account settings.
The report becomes available in Target Audience > Benchmarking.Hope this helps
-
if you want very granular information like that I would at http://trendspro.builtwith.com/pro-features
they are able to give you the type of data I hope you're looking for. I also believe compete should give you options somewhat similar to that.
Sincerely,
Thomas
-
Thanks for your response Tom! I am not so worried at the moment about where they are ranking but, for instance using banks as an example, this quarter has traffic increased or decreased. I just wasn't sure if anyone knew of quarterly reports that companies are doing for different industries.
I will check out those links for competitor analysis however. Thank you for sharing!
-
Everything you're talking about wanting to do you can do with Google analytics
competitors analytics when you want to get true analytics data from a competitor you would literally have to ask
them and they would have to say of course please take this. However you can use this guide which I believe is well done in comparing different websites of competitors
http://www.orbitmedia.com/blog/website-competitive-analysis-tools
the tool I have had the best luck with analytics wise is
is also a good tool but the free version is not quite as comprehensive.
However like I said you do need to take everything into account
comparing what you're competitors are ranking for is not easy.
Without access to their analytics you really will never know.
However you do have a chance at getting pretty close with software like compete.com
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google web master tool - stats
Hello everyone! I have 2 questions : 1. does anyone come across this behavior ? (image 1). In the last week Page crawled per day behavior was quite wild and it wasn't affect directly on Time spent downloading a page. 2. I'm getting site map warning for high response time (image 2) i have 29M pages so I aware that 4 warning for 4 pages is almost negligible but still ? Thanks to all helpers 8OkgXp7 q3txRAb q3txRAb
Search Behavior | | Roi_Bar1 -
Google search operator "site:" show different result.
Search operator "site:" show incomplete information. When I search with just domain name it show only 3 link that got crawl in past week, this is the link https://www.google.com/?gfe_rd=cr&ei=mLr3VfrhN4_BuATQuYugBg&gws_rd=cr&fg=1#q=site:sierralivingconcepts.com&safe=off&tbs=qdr: but when i look a specific link it show them in any time (search tools), https://www.google.com/search?q=site:http://www.sierralivingconcepts.com/p-6300-white-silver-regence-louis-xiv-mango-wood-ornate-hall-console-table.aspx&safe=off&biw=1600&bih=775&noj=1&tbas=0&source=lnt&sa=X&ved=0CBUQpwVqFQoTCJ-4iOLK-McCFQFwjgod43gI9A But when i look in cached page it says "appeared on 11 Sep 2015" I am total confused why google not showing all the new link that it crawl from my site.
Search Behavior | | Sierra-Living-Concepts0 -
International Traffic on Analytics - Is this normal?
Hi All, One of our clients has asked why they are getting so much traffic from international countries when they solely operate in the UK. See attached image for % of customers who are visiting our site from different countries. Is this a normal ratio of traffic when we are only targeting UK customers? Thanks o6j2PEc
Search Behavior | | O2C0 -
Skewed results in Google
Im just curious.. Im sure a lot of you, like me, Google your own search terms on a fairly frequent basis. Does doing this skew the result you are actually seeing? As in, does Google tailor the results more to my liking, and therefore perhaps show my own site (which I would click through to often enough) higher on the page that it actually is? Sometimes I swear that happens. Steve.
Search Behavior | | blitzna100 -
How do I know if I have been hit with a Google penalty
How can you tell if you have been hit by the Panda update as I have a Page rank 3 Homepage, several 100 other pages but no page rank is flowing through to these pages they are all zero? Thanks
Search Behavior | | webguru20140 -
Google indexing PDF's
Hello, We work heavily on E-commerce SEO and recently Google has started to index PDF pages (Datasheets) added to the product pages instead of the actual product pages. Has anyone else noticed this at all? Seems to have got worse over the last month or so. Thanks
Search Behavior | | voipme0 -
Visitors via Android App in Google Analytics
Hey there Mozzers! For one of our clients, we've developed an application on both Android and iOS. In the app, there is a link to the regular website. Can I see these visitors from the IOS/Android app in Google Analytics? Can I find them via Refferals? Thanks a lot in advance! Partouter
Search Behavior | | Partouter0 -
Is it still possible in certain industries
To take a site from no where to the top of google in some of the top industries such as Gambling and Finance. I am a never say never type entrepreneur and say yes the logic is there as with all SEO to break into it. How do you feel the internet will shape up in say 10 years time will we see less of the smaller guys take on the world with the larger keywords.
Search Behavior | | onlinemediadirect0