Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are backlinks to a domain that redirects useless?
-
I am working on trying to get backlinks. We are currently redirecting a few Domains to our current domain name. One of the Domains that is redirecting is the main Domain, we will be advertising in the near future. Can I send backlinks to the redirected URL or does it only carry link juice if it is to the main Domain?
-
It will direct the link juice from the redirected URL to your page, as long as you use a 301 (permanently moved) redirect. This will pass 90-99% of link juice from the linking URL.
To squeeze out everything you can get (pardon the pun) ideally you want a direct link, but a redirect will pass most of your juice along in the case you would have to get people to change hundreds / thousands of links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Sidebar Backlinks worth for SEO?
Hello! Let's use the following example: I have a blog (let's call it Blog A) and I find another blog in the same niche (this will be Blog B) that has higher DA and PA than mine. Will Google penalize me if the Blog B puts a link to my blog in their sidebar? Remember, the Blog A and Blog B are from the same niche. I ask this because Google says that links on sidebars appears in every page and in some pages the link may be useless. But if both blogs are from the same niche, there won't be pages where the links will be from different themes and with less relevance. So, is my thought correct: we can use sidebar links without caring about penalization ONLY if the blogs are from the same niche? Thanks in advance!
Link Building | | btqkelvin0 -
Does LinkedIn Pulse Backlinks add to domain authority?
I'm working on linkbuilding and content partnerships to drive referral traffic and boost our page ranking and domain authority. I wanted to check and see if Medium and LinkedIn Pule backlinking work just as well as other sites? Best, Jonathan
Link Building | | kjomalley0 -
Hidden Backlinks
Hi, I hope someone can help me with this. We have a competitor who appears to be ranking No1 for a competitive search term with a very lame site and above some authoritative sites. He has been here for some time as well. When we check out his back link profile through OSE, Majestic and Ahrefs they show as only 3 backlinks from no PR sites. However, someone pointed out that they could be using a link network that is blocking every crawler apart from Google, Yahoo and BIng. I would like to know if there is a way to confirm this. For instance I know that we can use screaming frog to mimic Googlebot, however, if there a way to reveal the real backlinks to a site like this using any tools. Thanks
Link Building | | kirstyseo0 -
Using Schema markup for backlinks
Hi, Is there any benefits for using schema markup for backlinks. Using for Article directory submission,Drupal Submission etc.. mUz1umK.png?1
Link Building | | ruddyhapiq0 -
Is there a difference between .com backlinks and .co.uk?
(We are a UK based business) I am currently looking for sites for guest posting opportunities and I am not sure whether I should prioritize .co.uk sites or go for .com sites. Does it matter? Is more weight given to .co.uk sites if you are based in the UK?
Link Building | | JamesG0750 -
Value of Link Redirect from Google News
Some sites are linking to us with the URL from Google News instead of using a direct link. For example: "http://news.google.com/news/url?sa=t&fd=R&usg=ghjgjhggjhgkjghjg&url=http://www.oursite.com/awesome-news-010123/" Does this pass the same value as a normal link? I asked the publisher to replace the link with a normal link but they pushed back saying that the news URL is better.
Link Building | | ProjectLabs0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121