Page performance and reinstating previous version
-
Hi all,
I hope there is a search guru out there who can assist with this.
I decided 3 months ago that our SEO contractors weren't doing as well as they should be and after long discussion, i reoptimised all pages myself. Most are performing better now but sales and enquiries went through the floor.
I have today found ranking information from the week before i made the changes, something i thought i had lost. Now i have this, i have found that one of the two main pages has gone from position 1 to position 38. This explains the problem.
I know all things are not equal and in the intervening months, competitors have updated their sites and links, however, this is the security sector and things don't change much, so, all things being equal, would reinstating the old version of the page be likely to reinstate my previous ranking position or thereabouts? or will the MIGHTY GOOGLE punish me in some way for swapping back to a previous page version?
We use a CMS system and all revisions are stored.
The page in question is www.compoundsecurity.co.uk/security-equipment and the keyword in question is 'wireless alarms'.
Any help will be greatly appreciated by this non SEO plebe.
Cheers
Si
P.S. feel free to berate me for not recording all pertinent info about rankings BEFORE i star playing around with the site. It was my first time and i have well and truly learn my lesson.
-
Thank you Wissam,
I will give it a try today.
Regards,
Si
-
all right
then yes, Google is reevaluating the new content and signals and it will either put the page back or better or leave it at #38.
just wait for a couple weeks to see if the new change is permanent or whatever you did actually helped.
If you cant wait (time is money), then revert back the changes
-
Oh and i added a couple of extra internal links
-
Hi Wissam,
I changed the title, H1 tag, description and the entire copy of the page.
-
I checked with semrush and search metrics to see certain changes that matches known updates happened here and couldn't find any.
What type of changes you did to the page?
Google my reset what it thinks of a documents if "enough" changes has been done to it .. which it reevaluate all the signals and show a more stable rankings for that document
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site got hacked and now i have 1000s of 404 pages and backlinks. Should i transfer my site to a new domain name and start again?
My site was hacked and I had 1000s of pages that should not exist created and has had 1000s of backlinks put in. Now i have the same pages and backlinks redirecting to 404 pages. Is this why my site crashed out of google and my SEO fixes since have made no progress to my problem?
Industry News | | KeithWarbyUK0 -
What are the meta tags should be included in the website and all its pages?
Hi Moz teams and all community members, I have been thinking that what are the necessary meta tags should I include in the website and all its pages? Please guide me with the detail manner and how important each of these as I found this useful link. Best,
Industry News | | Futura
Teginder0 -
If I have a Google+ Business page, do I need a Google Places page as well?
It seems like the two are redundant? Any official word on this? I'm fairly OCD about things being tidy and I dont want to split my reviews / shares / etc between two profiles. Are they not the same thing? I searched for my company, both my plus business page and my places page came up. I attached a SS of the situation. placesvplus.png
Industry News | | jonnyholt1 -
Using 'Pipes' for Page Titles
A couple of years ago I was told to take off the 'pipes' for my page titles. To be more organic ....now I am being told it is best to put them back. For example I just read it is a good idea to do the following: 'Using pipes to separate these words would look like: SEO Company | Franchise Services | Higher Visibility Although this might not be the creative title you’re used to seeing on blogs, it’s a title that is incredibly optimized for Google (yet it still lets readers know what they can expect).' Should I replace the titles of my poor performing pages, with the common format which I am told is: Page Branding | keyword 1 |keyword 2 or keyword 1 | keyword 2 | Page branding. And I should keep the piping. Any opinions?
Industry News | | Llanero0 -
Google: 7 Results on First page now (Good or Bad)?
Hi, So what are your thoughts on only 7 results on the first page of a search? Looks like its only in play for brands at the moment with increased sitelinks for the first result. I actually really like it, looks a lot better and its easier to take the overall information in on the page. I hope they role this out onto more generic terms as well. Should mean a higher CTR for those who have 'made it' to the first page. I suppose Google will pickup on a higher CTR on the ads well.
Industry News | | activitysuper0 -
Need a contractor to create Wikipedia pages
Hey guys! Can anyone recomend a good contractor to create/maintain Wikipedia pages? We are in the publishing business and I want to create Wikipedia pages for our authors/products. Need someone who has successfully created wikipedia pages before, can make basic research to find sources that wikipedia will consider reliable, has good academic writing skills and can start a debate in case they want to remove our article. If anyone knows good contractors please recommend. Thanks!
Industry News | | Alexey_mindvalley0 -
Hello, Actually I have bit of doubt. If I create Google plus business page. Will it helpful or effects for my website ranking?
If I create Google plus business page. Will it helpful or effects for my website ranking?
Industry News | | jaybinary0 -
Searching for another Defender of the Front Page!
Greetings Mozfriends and Champions! My company is searching for a performance based SEO that can handle multiple websites and platforms at the same time. Was wondering if any of you fine people would be interested in such a quest. Please reply to the message or you can E-mail me at Jsmith@frontlinemobility.com. Good Luck Champions! Justin Smith
Industry News | | FrontlineMobility0