Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

Your browser does not seem to support JavaScript. As a result, your viewing experience will be diminished, and you have been placed in read-only mode.

Please download a browser that supports JavaScript, or enable it if it's disabled (i.e. NoScript).

What's the deal with significantLinks?

Intermediate & Advanced SEO

618

NerdsOnCall last edited by

http://schema.org/significantLink

Schema.org has a definition for "non-navigation links that are clicked on the most." Presumably this means something like the big green buttons on Moz's homepage. But does anyone know how they affect anything?

In http://moz.com/blog/schemaorg-a-new-approach-to-structured-data-for-seo#comment-142936, Jeremy Nelson says " It's quite possible that significant links will pass anchor text as well if a previous link to the page was set in navigation, effictively making obselete the first-link-counts rule, and I am interested in putting that to test." This is a pretty obscure comment but it's one of the only results I could find on the subject. Is this BS? I can't even make out what all of it is saying.

So what's the deal with significantLinks and how can we use them to SEO?
1 Reply Last reply
Reply Quote 0

Got a burning SEO question?

Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.

Start my free trial

Browse Questions

View

From

Sorted by

With category

Explore more categories

Related Questions

Syndicated content with meta robots 'noindex, nofollow': safe?

Hello, I manage, with a dedicated team, the development of a big news portal, with thousands of unique articles. To expand our audiences, we syndicate content to a number of partner websites. They can publish some of our articles, as long as (1) they put a rel=canonical in their duplicated article, pointing to our original article OR (2) they put a meta robots 'noindex, follow' in their duplicated article + a dofollow link to our original article. A new prospect, to partner with with us, wants to follow a different path: republish the articles with a meta robots 'noindex, nofollow' in each duplicated article + a dofollow link to our original article. This is because he doesn't want to pass pagerank/link authority to our website (as it is not explicitly included in the contract). In terms of visibility we'd have some advantages with this partnership (even without link authority to our site) so I would accept. My question is: considering that the partner website is much authoritative than ours, could this approach damage in some way the ranking of our articles? I know that the duplicated articles published on the partner website wouldn't be indexed (because of the meta robots noindex, nofollow). But Google crawler could still reach them. And, since they have no rel=canonical and the link to our original article wouldn't be followed, I don't know if this may cause confusion about the original source of the articles. In your opinion, is this approach safe from an SEO point of view? Do we have to take some measures to protect our content? Hope I explained myself well, any help would be very appreciated, Thank you,
Fab
Intermediate & Advanced SEO | | Fabio80

0
Purchasing an existing domain + redirecting to company's domain

Let's pretend that competitor.com ranks well for certain search terms and generates some traffic from organic search. If a company were to acquire the competitor (or their domain), what's the smartest way to redirect that SEO value to the acquiring company's website? Does a 301 redirect work between different root domains? Even if it does work, is that the smartest approach? Thanks for your help!
Intermediate & Advanced SEO | | Raleigh

0
When does it make sense to make a meta description longer than what's considered best practice?

I've seen all the length recommendations and understand the reasoning is that they will be cut off when you search the time but I've also noticed that Google will "move" the meta description if the search term that the user is using is in the cached version of the page. S I have a case where Google is indexing the pages but not caching the content (at least not yet). So we see the meta description just fine on the Google results but we can't see the content cache when checking the Google cached version. **My question is: **In this case, why would it be a bad idea to make a slightly lengthier (but still relevant) meta description with the intent that one of the terms in that description could match the user's search terms and the description would "move" to highlight that term in the results.
Intermediate & Advanced SEO | | navidash

0
Will adding 1000's of outbound links to just a few website impact rankings?

I manage a large website that hosts 1000's of business listings that comprise an area that covers 7 state counties. Currently a category page (such as lodging) hosts a group of listings which then link to it's own page. From these pages links are present directly to the business it represents. The client is proposing that we change all listings to link to the representative county website and remove the individual pages. This essentially would create 1000's of external links to 7 different websites and remove 1000's of pages from our site.
Does anyone have thoughts on how adding 1000's of links (potentially upwards of 3000) to only 7 websites (that I would deem relevant links) would affect SEO? I know if 1000's of links are added pointing to 1000's of websites the site can be considered a link farm, but I can't find any info online that speaks of a case like this.
Intermediate & Advanced SEO | | Your_Workshop

0
Is this all that is needed for a 'canonical' tag?

Hello, I have a Joomla site. I have put in a plugin to make the page source show: eg. <link href="[http://www.ditalia.com.au/designer-fabrics-designer-fabric-italian-material-and-french-lace](view-source:http://www.ditalia.com.au/designer-fabrics-designer-fabric-italian-material-and-french-lace)" rel="<a class="attribute-value">canonical</a>" /> Is this all that is need to tell the search engines to ignore the any other links or indexed pages with a url which is created automatically by the system before the SEF urls are initiated?
Intermediate & Advanced SEO | | infinart

0
What's the best way to check Google search results for all pages NOT linking to a domain?

I need to do a bit of link reclamation for some brand terms. From the little bit of searching I've done, there appear to be several thousand pages that meet the criteria, but I can already tell it's going to be impossible or extremely inefficient to save them all manually. Ideally, I need an exported list of all the pages mentioning brand terms not linking to my domain, and then I'll import them into BuzzStream for a link campaign. Anybody have any ideas about how to do that? Thanks! Jon
Intermediate & Advanced SEO | | JonMorrow

0
What's the best way to hold newly purchased domains over 2 years?

Hi, A friend has just bought 3 domains and is not planning to build websites with them for around 2 years. He asked me what the best thing to do with these domains was...I have 2 ways of look ing at it: a) Putting a holding page on these and submit to Google Webmaster Tools - this way they are indexed by Google and hold search engine trust when the site finally goes up - HOWEVER, if they are not updated with fresh content would that work against them in 2 years time? b) Simply redirect them to their existing site and don't do anything else. Let me know your thoughts. Adido.
Intermediate & Advanced SEO | | Adido-105399

0
Will Google Visit Non-Canonicalized Page Again and Return Its Page's Original Ranking?

I have 2 questions about canonicalization. 1. Will Google ever visit Page A again if after it has been canonicalized to Page B? 2. If Google will still visit Page A and found that it is not canonicalizing to Page B already, will the original rankings and traffic of Page A returned to the way before it's canonicalized? Thanks.
Intermediate & Advanced SEO | | globalsources.com

0