Measuring the lead that come from Organic Search

[JonsonSwartz]

Hello,

One of my clients wants to know how many leads he gets from the organic search, he has Affiliate ID's for the Social media and for his affiliate websites, but now he wants to know how many leads he gets from the organic search.

According to his affiliate program there are some leads without affiliate ID's but not all of them from the organic search big part of those leads are from "refer a friend program" and leads that were entered the system manually.

Is there anyway in Google Analytics or any other program that can track the leads who come to my client website from searching for the brand name or concepts/long tails and registered/opened a new account ?

[evolvingSEO]

Hi Joni

I was also going to recommend setting up events/goals as Chris mentioned. The goal gets tracked as a metric, so you can view metrics for any traffic source. You would basically do it in one of two ways;

• either have an event trigger when the "submit" button on the form is clicked

• or use the "thank you" or "confirmation" landing page URL and set the event as a URL destination.

Then, once you have an event, you can turn any event into a Goal.

While it is true you can get this data for Organic Search traffic in one bucket, unfortunately due to "not provided" you won't be able to get accurate data by keyword.

-Dan

[FedeEinhorn]

Not directly. However you could implement an internal tracking method by looking at the referrer "google.com", "bing.com" and "yahoo.com" (+ any other major source you would like to track) and then set a session variable to track the visitor around the site and finally, if he/she converts you can fire an Analytics event based on that session variable.

[GPainter]

You can look into setting up goals and track some of the funnels for it, more info :

https://support.google.com/analytics/answer/1032415?hl=en

I hope that helps.