Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is giving away something for a Google Review bad?
-
I have a friend whose client is giving away something for free if you leave a Google Review for his site. I recall that being not well liked by Google and could potentially end up in a Penalty. The site is ranking really poorly in Google but well in Yahoo/Bing so I am wondering if that is what happened.
What are you opinions?
-
So I advised him to remove it asap and wait until google has recrawled the site without that on there.
What is the next step? call Google and ask to review the site to see if there was a penalty?
-
Trying to get Google to undo a negative could never be a fun proposition I assume.
-
Based on the Google policy beeneeb quoted, it is a clear violation to give away items (i..e pay) for a POSITIVE review.
If you were to approach your customers and offer a giveaway item for simply completing a review, without any suggestion that the review is positive, then I don't see any Google violation.
This approach also has the benefit that most of your site's clients will infer that the gift is for a positive review, and offer one.
The drawbacks are you could give away items for a bad review. The other risk is a trigger-happy Google employee could take action against your site. If that happens, you would have to clearly explain that you did not violate the policy and request any punishment to be lifted.
-
Without getting into the good vs. bad conversation, my mind wanders into the necessity of giving anything away for clients to give you a review.
If a company has a strong client base, it could be as simple as asking for a review via:
- Face to Face Meetings
- Social Media
- Mailers
With a properly worded request, and an easy to follow link, many clients will give you the review without any incentive. Simple loyalty goes a long way.
While I am sure more people might fill reviews out for a prize/gift, but is that the way a business receives accurate, non-biased reviews?
Reviews are great for a number of reasons, including SEO and placement in Google Places pages, but they also serve a different purpose.
When a person gives an honest review, positive or negative, that information can be passed on to the business owner to continue what is successful or look at the needed changes to get back on track. This actually happened with my business recently, as there ended up with a few complaints about my staff. I had to look long and hard for solutions to tighten up the ship, and luckily those truthful reviews didn't get lost in a bunch of ego stroking fake reviews.
Honesty is always the best policy, and false or inaccurate reviews will be found out at some point.
-
Hi Dave,
Most websites that have a review structure frown upon giving something in return for a review. Yelp is very clear on these guidelines:
http://officialblog.yelp.com/2009/09/to-solicit-or-not-to-solicit.html
On the Google site, this is known as a conflict of interest:
"Reviews are only valuable when they are honest and unbiased. Even if well-intentioned, a conflict of interest can undermine the trust in a review. For instance, do not offer or accept money or product to write positive reviews about a business, or to write negative reviews about a competitor. Please also do not post reviews on behalf of others or misrepresent your identity or affiliation with the place you are reviewing."
Source: http://www.google.com/support/places/bin/answer.py?hl=en&answer=187622
I hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The particular page cannot be indexed by Google
Hello, Smart People!
On-Page Optimization | | Viktoriia1805
We need help solving the problem with Google indexing.
All pages of our website are crawled and indexed. All pages, including those mentioned, meet Google requirements and can be indexed. However, only this page is still not indexed.
Robots.txt is not blocking it.
We do not have a tag "nofollow"
We have it in the sitemap file.
We have internal links for this page from indexed pages.
We requested indexing many times, and it is still grey.
The page was established one year ago.
We are open to any suggestions or guidance you may have. What else can we do to expedite the indexing process?1 -
Filter By Category bad for seo?
Hello Everyone! I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it. BUT how about sorting through products via category/brands?
On-Page Optimization | | Safxmed
Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page (ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories. So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest. Please advise me on this. Thank You0 -
Does Google penalize you for reindexing multiple URLS?
Hello, Just a quick, question! I was wanting to know if multiple page indexing (site overhaul) could cause a drop in organic traffic ranking or be penalized by Google for submitting multiple pages at one time. Thanks
On-Page Optimization | | InternetRep0 -
Review markup not showing up in SERP anymore
Hi all, I have been collecting reviews for a little while now. Ofcourse im hoping to cross the 150 reviews border soon 🙂 But i also added the review markup to my website to show up in organic results. This was working fine for a while. I did not added the markup to my homepage. But now for somehow google is not showing this review markup anymore in search results. So i decided to give the company that is hosting the review tool (google partner also) a call. The informed me that they had a lot of calls and e-mails since 2 weeks from their customers. All with the same problem that review markup is not used in search results anymore. Anyone else had this, or know about this issue?
On-Page Optimization | | J05B0 -
How does Google Detect which keywords my website should show up for in the SE?
When I checked my Google Webmaster Tools I found that my website is showing up for keywords that I didn't optimize for ... for example I optimize my website for "funny pictures with captions", and the website is showing up for "funny images with captions". I know that this is good, but the keyword is dancing all around, sometimes I search for "funny pictures with captions" and I show up in the 7th page, and some time I don't show up. and the same goes for the other keyword. of course I am optimizing for more than two keywords but the results is not consistent. my question is how does Google decide which keywords you website should show up for? Is it the on-page keywords?, or is it the off-page anchor text keywords? Thank you in advance ...
On-Page Optimization | | FarrisFahad
FarrisFahad0 -
Does 'XXX' in Domain get filtered by Google
I have a friend that has xxx in there domain and they are a religious based sex/porn addiction company but they don't show up for the queries that they are optimized against. They have a 12+ year old domain, all good health signs in quality links and press from trusted companies. Google sends them adult traffic, mostly 'trolls' and not the users they are looking for. Has anyone experienced domain word filtering and have a work around or solution? I posted in the Google Webmaster help forums and that community seems a little 'high on their horses' and are trying to hard to be cool. I am not too religious and don't necessarily support the views of the website but just trying to help a friend of a friend with a topic that I have never encountered. here is the url: xxxchurch.com Thanks, Brian
On-Page Optimization | | Add3.com0 -
Google cached snapshots and last indexed
My question is I noticed today that the snap shots of my main pages were outdated. About a month. Then I clicked on the "Learn More" link about cahced images and Google says "Google crawls the web and takes snapshots of each page. When you click Cached, you'll see the webpage as it looked when we last indexed it." I know this sounds really dumb, but does that really mean the last time Google indexed that page? So the changes I have made since then have not been taken yet?
On-Page Optimization | | cbielich0 -
Does a page's url have any weight in Google rankings?
I'm sure this question must have been asked before but I can't find it. I'm assuming that the title tag is far more important than the page's url. Is that correct? Does the url have any relevance to Google?
On-Page Optimization | | rdreich490