Handling Multiple Restaurants Under One Domain
-
We are working with a client that has 2 different restaurants. One has been established since 1938, the other was opened in late 2012. Currently, each site has its own domain name. From a marketing/branding perspective, we would like to make the customers [web visitors] of the established restaurant aware of the sister restaurant. To accomplish this, we are thinking about creating a landing page that links to each restaurant. To do this, we would need to purchase a brand new URL, and then place each restaurant in a separate sub folder of the new URL. The other thought is to have each site accessed from the main new URL [within sub folders] and also point each existing URL to the appropriate sub folder for each restaurant. We know there are some branding and marketing hurdles with this approach that we need to think through/work out. But, we are not sure how this would impact their SEO––and assume it will not be good. Any thoughts on this topic would be greatly appreciated.
-
Glad to hear it!
-
Helps a ton!
-
Thanks for your input!
-
Hi ThinkCreativeGroup,
If the restaurants have different names (i.e. Bob's Pancake House vs. Bill's Burgers) then you should keep them on separate domains and do all marketing completely separately without making any effort to link the two to one another.
If there is some shared history, you could put it in a non-indexable infographic along the lines of "The Jones family opened Bob's Pancake House in 1938. In 1950, they invented their famous buckwheat cake stack. In 2012, son Bill opened Bill's Burgers across town". If, for reasons of pride, the owner wants to highlight something like this, that's fine, but I wouldn't do it in indexable text.
If the restaurants are two branches of the same brand (i.e. both of them are Bob's Pancake House) then, yes, you could develop a single website with a landing page for each physical location. You would then be linking to each of these landing pages from the citation building campaign for each location.
Hope this helps!
-
Restaurant names/brand names are different? If that's the case I'd suggest you stick with one Website for each one of them and if you'd like you can link them together with a nofollow link.
From an SEO perspective, you can get more authority if you use a single domain for both, but if I look it from the user point of view, 2 sites seems much more appropriate, and Google says every day: think, and build to users.
It is ultimately your choice, those are just my 2 cents
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which better to rank with 40 DA domain redirect the domain 301
hello, which better to rank with 40 DA domain redirect the domain 301 to my website or host domain and create posts with my website link + if i do the 301 redirect the Crawl Errors of old 40 da domain will display on my new website or not+how much links can i get from one website pbn
Technical SEO | | cristophare79
+
which better get links for home page or postsbest regards ,0 -
How to handle one section of duplicate content
Hi guys, i'm wondering if I can get some best practice advice in preparation for launching our new e-commerce website. For the new website we are creating location pages with a description and things to do which will lead the user to hotels in the location. For each hotel page which relates to the location we will have the same 'Things to do' content. This is what the content will look like on each page: Location page Location title (1-3 words) Location description (150-200 words) Things to do (200-250 words) Reasons to visit location (15 words) Hotel page Hotel name and address (10 words) Short description (25 words) Reasons to book hotel (15 words) Hotel description (100-200 words) Friendly message why to visit (15 words) Hotel reviews feed from trust pilot Types of break and information (100-200 words) Things to do (200-250 words) My question is how much will we penalised for having the same 'Things to do' content on say up to 10 hotels + 1 location page? In an ideal world we want to develop a piece of code which tells search engines that the original content lies on the location page but this will not be possible before we go live. I'm unsure whether we should just go and take the potential loss in traffic or remove the 'Things to do' section on hotel pages until we develop the piece of code?
Technical SEO | | CHGLTD1 -
I have a sub domain that has live content on it but the root domain redirects to another URL. I know this is not great but what are the implications?
I have a subdomain that is populated and has content. The root domain that the sub lives on redirects to an entirely different URL. I am trying to make a case as to why this isn't great besides the fact that it is just weird user experiences. What are the SEO implications etc. Would any equity that gets built up on the subdomain get passed along in the redirect? Or will there be indexation issues with Google? Cheers, Mark
Technical SEO | | mjsikorsky0 -
Robots.txt | any SEO advantage to having one vs not having one?
Neither of my sites has a robots.txt file. I guess I have never been bothered by any particular bot enough to exclude it. Is there any SEO advantage to having one anyways?
Technical SEO | | GregB1230 -
What should I do with 10 Similar Domains pointing to one site?
Hello,
Technical SEO | | thealika
I was recently put in charge of one website with about 15 extra Domains. I previously asked if Domain Parking hurts your SEO as duplicate content - and i learned that the answer seems to be yes. My next logical question is:
What should I do with all those EMD, keyword friendly domains? As I understand, 301 redirecting the domains to the root domain is a safe bet, but that means the extra domains will point to the original root domain no mater what comes after the forward slash. So www.ExtraDomain.com/AboutUS will point to www.OriginalDomain.com - is there a way to keep the forward slashes relavent to the content on the original root domain, if so How? Your Advice, Links, and Comments are greatly appreciated.
Thanks
Nikita0 -
New domain's Sitemap.xml file loaded to old domain - how does this effect SEO?
I have a client who recently changed their domain when they redesigned their site. The client wanted the old site to remain live for existing customers with links to the new domain. I guess as a workaround, the developer loaded the new domain's sitemap.xml file to the old domain. What SEO ramifications would this have if any on the primary (new) domain?
Technical SEO | | julesae0 -
Multiple urls for posting multiple classified ads
Want to optimize referral traffic while at same time keep search engines happy and the ads posted. Have a client who advertises on several classified ad sites around the globe. Which is better (post Panda), having multiple identical urls using canonicals to redirect juice to original url? For example: www.bluewidgets.com is the original www.bluewidgetsusa.com www.blue-widgets-galore.com Or, should the duplicate pages be directed to original using a 301? Currently using duplicate urls. Am currently not using "nofollow" tags on those pages.
Technical SEO | | AllIsWell0 -
What do I do about multiple listings for doctors on InfoUSA?
I'm doing local SEO for a chiropractic clinic that has four chiropractors. On InfoUSA and therefor on CitySearch, Insiderpages, Healthgrades, etc, there are individual listings for each chiropractor with the clinic's name, address and phone number. Google places pulls reviews from those other sites and I don't think they will make the connection on the listings. The tricky thing is that health-care review sites such as healthgrades.com have reviews for doctors and not for clinics necessarily. What's the best way to organize this? Should I get all of these listings consolidated into one listing for the clinic in general that has the same info as the Google Places listing? Should I get the individual chiropractor listings deleted?
Technical SEO | | jargomang0