Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Choosing a title tag in seo (H1 or H2 or H3)
-
I look many times on google that what is the best tag to set in title for seo, H1 or H2 or H3 In many forums and sites they are asking that you need to put only H2 tag in title and someone ask to put H1 in title and i am confused,
Some body tell me the correct tag for seo in google, or any other search engine.
-
Ben Morei stated the difference between HTML4 and HTML5 in using heading tags already. His answer is therefor completely correct.
What i would like to add to his answer is that you should look at H1, H2, H3, H4, H5 and H6 tags as if the webpage is a book. In a book the chapter-title is a H1 tag. All the subchapters have an H2 tag. If these subchapters have another sub-area then this would be marked up with an H3 tag and so on.
Having a clear hierarchy in your heading tags will make it more user friendly. Search engines might also understand better which parts of the content are connected to each other and which are separate because of this.
Hope i answered your question and if anything is still unclear feel free to ask more details.
We have three answers to your question here now and the question is still on marked as 'unanswered'.If your question is answered could you please mark the answer which was most helpful as the correct answer so this question is no longer on the bounty page for no reason?
-
The answer to this questions kind of depends on the technology you are using.
(X)HTML 4 and below will only allow you to use one h1 per page - so it's got to be the most important thing on that page. Think of it like the headline on the front of a newspaper. Your H2 elements are then the sub-heads, h3's sub-subheads and so on; like the newspaper you can have as many of those breaking up the text as you want. This is why you may have heard about people using an h2 element for their main headline, especially on home pages; the most "important" thing there - to the client at least - is the logo, which is therefore often wrapped in an h1.
HTML5, on the other hand, lets you have multiple h1 elements (one per section). So you can wrap your logo - up in the header - in one, you can have one for your page's main headline - it's in a
or- and your sidebar can have one - it's in its own <sidebar>after all. You can even have one in your footer if the whim takes you. Search engines establish which h1 is more important through a hierarchy (article is more important than sidebar is more important than header or footer).
Hope that helps!</sidebar>
-
Hi,
H1 should be the most important title on your page. What you most times see is that you're using H2 and H3 for listings or other headings on the rest of the page.
Martijn.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing H1 headings
Hi,
On-Page Optimization | | Colin12
I have an enquiry in relation to missing H1 headings. I am getting a number of these errors reported for collection pages where I am using a full width banner image at the top of the page with no visible description underneath. In these circumstances is it advisable to somehow include a H1 heading or can I ignore it? https://osullivanspharmacy.ie/collections/deep-heat0 -
Brand name in title?
Hi all, I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
On-Page Optimization | | RaoulWB0 -
Link in H1 tag?
Hi guys, We're working through a redesign of our product page and are considering the following: http://screencast.com/t/NBSsDGA9vgS3 Currently the product name (including the brand name - Arc'teryx) in this case is included in the H1 and none of the title is linked. You can see this here: http://www.evo.com/synthetic-jackets/arcteryx-atom-lt-hoodie-womens.aspx The firm we're working with is proposing keeping the entire title in the H1 but linking the brand name to the entire brand assortment. My concern is that the brand name is a critical part of the product title and should be text (not a link). Any suggestions? Thanks!
On-Page Optimization | | evoNick
Will0 -
Different title tags and meta descriptions for desktop and mobile?
Is it possible to use different title tags and meta descriptions for mobile users? For Example: In the SERP for desktop you'll see the desktop title tags and meta descriptions, but in the SERP for mobile you'll the mobile versions of the webpage.
On-Page Optimization | | alex19780 -
Quick H1 Above the Fold Question
I was wondering if the H1 for this page was alright even though it is below the fold: http://www.seniorplanning.org/assisted-living-phoenix-arizona/. Any suggestions/comments would be very helpful. Thank you!
On-Page Optimization | | JacobEdward0 -
Using phrases like 'NO 1' or 'Best' int he title tag
Hi All, Quick question - is it illegal, against any rule etc to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?
On-Page Optimization | | Webrevolve0 -
SEO Optimizing in UMBRACO
Hi there, I am planning to use UMBRACO to manage my existing website, so my question to Seomozzers out there is what should I be aware of, how safe is it to have UMBRACO in terms of SEO. By using this software, would it be possible to get a positive or negative impact on my keyword rankings? Thanks!
On-Page Optimization | | matti_wilson0 -
Should I include location in title tag to rank higher in local search
I'm working on a site for a small guest house (http://www.tommysonthebeach.com). I have created a Google Place page (Bing and Yahoo Local) as well and I have the address in the footer on every page. I have the location (Indian Rocks Beach) at the beginning of most titles tags because that is how people tend to search, e.g. "Indian Rocks Beach vacation rental." In theory I would think that I don't need location in the title tag because Google knows the location, and I could use the real estate for other keywords suchs as "pet friendly" or "beach hotel," etc. But when I look at the SERPS, those ranking highly all seem to have the location at the beginning of the title tag. Thanks. P.S. The site is currently not showing up in Google local search apparently because Google thinks it's a vacation rental agency, which are not allowed in local search. I'm trying to get that fixed.
On-Page Optimization | | bvalentine0