Average Time to Conversion on Site
-
I am curious to know if there is a way to view or calculate the average time it takes site visitors to convert per session. For example, based on a current website design, the average time on site might be 3 minutes and the number of conversions might be 100. is there a way to say that for the current website design, it takes 3 minutes for the average site visitor to submit a web form?
Then, as I redesign the site, my goal would be to improve the average time to conversion by making the web form more accessible and require less information within the form itself.
I don't think this is currently possible in GA. Has anyone figured out a way to accomplish this by use of traditional tracking tools? Or, am I facing having to code my site to record each visitor's time on site from the second they enter and then stop the clock when they submit the form?
-
Oke, i see your point.
Perhaps you would find your answer in this article-> http://www.e-nor.com/blog/google-analytics/time-on-site-2-0-tracking-conversion-duration-in-google-analytics
I would also recommend reading the following article -> http://blog.custora.com/2012/10/dont-look-at-average-time-to-conversion/
They have some valid points in there.
I hope my answers have been of assistance
-
I see what you are saying and I mostly agree. That is why I said average. while there would be some outliers for sure, the bulk of people behave in similar ways, and would be represented on a bell curve.
Knowing that, I would also be interested to see how many pages the average visitor views before submitting a web form. Then I would try and reduce that by making information more easily digestible and making the web form easier to find and interact with.
Essentially, I would want to isolate visits to those that ended in a web form conversion and remove the data for visits where they did not. then look at those averages for time on site? while I know that some people continue to do other actions on my site after then convert, most exit from the thank you page.
-
I'm not entirely sure if the time is the most relevant factor to take into account here.
People browse the web in different ways and some people are very fast and some very slow.My focus would lie more on the amount of actions someone has to take from the entry point of the site till the conversion and try to improve from there.
I do not know if there is a way to track the average time to conversion to be honest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site is getting crushed by spam traffic and Google Webmaster Tools giving crawl warnings. Also...
Currently hosting a site I'm planning on moving to a new server ASAP, 301 redirecting and have a domain that has nice authority and very old. On the current site I need to clean up the blog. I have a few questions actually.... 1. I'd like to remove most of the blog articles as I want the new site to be very high quality, but isn't it dangerous to do a 301 redirect to the same page for all these articles? 2. I want to focus on the new site as the current site has too many issues but still managing to hang in their. is highly outdated yet I don't want to spend a ton of time on the site before the 301 redirect. With the Pigeon and Panda 4.0 rumors being released soon, I want to get the new site completed ASAP. Do you think it's better if I fix the 3. Would removing cloudflare make things better or worse with the crashing of my site due to high traffic (mainly spam on the blog.) 4. My best article by far is outdated, but should I waste time updating it before redirecting or should I just get the new site going? I did way too many guest posts thinking content is king, but at least checked the outgoing links Domain Auth, Page Auth, and MozTrust in OSE, but first off I'm going to remove a page that mentions I'm looking for guest bloggers. I tried to keep the posts relevant but at the time you could get away with 5. Anything I can do to slow down these spammers on Wordpress? I noticed most of them are checking for vulnerabilities but I'm keeping it up to date, have caching setup. Thanks!
Web Design | | eugenecomputergeeks0 -
What causes rankings to drop while moving a site.
Hi, we recently moved a PHP based site from one web developer to another (switched hosting providers as well). Amidst the move our rankings drastically dropped and our citation and trust flow were literally cut in half as per Majestic SEO. What could have caused this sudden drop?
Web Design | | Syed_Raza0 -
New Mobile Site Traffic Drop
With all the talk about how much mobile is important and how it is going to return its own search results, we finally decided to make a mobile site for one of our smaller websites to test the water. We put it up about two weeks ago and did Vary HTTP header method to serve the site. Before the change, on the average week we would get 270-300 mobile visitors from organic search results and we converted 0.78% to sales. Since the change, we are now getting about 70 mobile organic visitors per week but converting 2.47% So what can I say but WOW. We are converting way way better but our organic mobile search traffic has dropped off a ton. Luckily our desktop and tablet traffic(we serve the desktop version of the site to tablets) has stayed the same and has not dipped. Do any of you guys have experience or gone through launching a mobile site before? Did you see the immediate drop in organic mobile traffic and did you recover your traffic back to previous levels? If so, do you know how long it takes to recover? I am thinking it is a big change and will take time for Google to adjust but I am not sure since the mobile version has so much less text now on the home page and on category or product list pages or whatever you guys want to call them.
Web Design | | KurtL0 -
Duplicate Content? Designing new site, but all content got indexed on developer's sandbox
An ecommerce I'm helping is getting a complete redesign. Their developer had a sandbox version of their new site for design & testing. Several thousand products were loaded into the sandbox site. Then Google/Bing crawled and indexed the site (because developer didn't have a robots.txt), picking up and caching about 7,200 pages. There were even 2-3 orders placed on the sandbox site, so people were finding it. So what happens now?
Web Design | | trafficmotion
When the sandbox site is transferred to the final version on the proper domain, is there a duplicate content issue?
How can the developer fix this?0 -
URL Designing and Site Architecture
Hi, 1. At the end of the URL, should we have "/" or not (for e.g. my website www.example.com/abc/) 2. What is the optimum level of site depth 3. Google crawler will go through the breadcrumb or url (If a page is at 6th level through breadcrumb and at 4th level through URL, at which level will google crawler recognize this.
Web Design | | adiez12340 -
Best Way to Re-Direct traffic from existing site to new site?
Good Morning, I have an existing site (http://goo.gl/QKkpi) running on a slow server. We decided to create a new site (http://goo.gl/XUH3f) with the intention of de-commissioning the first one. Both sites are on the same WMT account. What is the best way to permanently redirect any backlinks/traffic (all levels, from home page to product pages) from the old site to the new site (prior to shutting down the first one). Thanks a lot!
Web Design | | Prime850 -
Development site accidentally crawled - Will this cause problems?
We are currently developing a new version of our website and to make it easy to access for all team members, we just set it up on a server accessible via a publicly accessible domain name (ie devsite.com). There has been no SEO and no links created to this site, or so I thought. Recently, I found out that Google somehow found its way to this development site and has been indexing the pages! I was a little alarmed, as there are no links to the domain and we'll soon be transitioning all the content over to our primary production domain. I immediately created a robots.txt file to disallow access to the entire development domain. My fear is that there may be some duplicate content penalty if Google sees that the content that is on our new site (once it goes live and is pushed to our REAL domain name) was previously indexed on our test domain. We're slated to launch in 2-3 weeks. Is there anything else I should do? Should I even be worried? I'm probably a bit paranoid, but given the amount of time and effort that has gone into this new site, I love any advice or thoughts. Thank You!
Web Design | | AndrewY0 -
Will my site structure provide decent SEO?
We have an ASP.NET MVC website with a view that can dynamically display each product we offer. The product name is hyphenated in the URL, and this is what we’re using to pull the product from the database. So an example URL would be: http://www.mysite.com/Products/Florida/Sample-Product-Name We have another view that dynamically lists the products offered for each state. This page would contain links to the URL for each product offered in that state. The URL for Florida would be: http://www.mysite.com/Products/Florida We want to make sure that when we enter a new product into the database, the product is indexed by Google the next time our site is crawled. I know that Google will crawl through the links in our website, so the new product should get indexed as long as we have a link to it. In this case, the link will be on the view that lists the products for the corresponding state. I have 2 questions: 1) Is my understanding correct that Google will index the product page as long as it can find a link to it somewhere in my site? 3) To get Google to index each URL for content that is generated dynamically from a database, is having links in my site for each URL the only way to do it? Is there something we can do with the site map? Thanks in advance everyone! -Alex
Web Design | | dbuckles0