Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Average Time to Conversion on Site
-
I am curious to know if there is a way to view or calculate the average time it takes site visitors to convert per session. For example, based on a current website design, the average time on site might be 3 minutes and the number of conversions might be 100. is there a way to say that for the current website design, it takes 3 minutes for the average site visitor to submit a web form?
Then, as I redesign the site, my goal would be to improve the average time to conversion by making the web form more accessible and require less information within the form itself.
I don't think this is currently possible in GA. Has anyone figured out a way to accomplish this by use of traditional tracking tools? Or, am I facing having to code my site to record each visitor's time on site from the second they enter and then stop the clock when they submit the form?
-
Oke, i see your point.
Perhaps you would find your answer in this article-> http://www.e-nor.com/blog/google-analytics/time-on-site-2-0-tracking-conversion-duration-in-google-analytics
I would also recommend reading the following article -> http://blog.custora.com/2012/10/dont-look-at-average-time-to-conversion/
They have some valid points in there.
I hope my answers have been of assistance
-
I see what you are saying and I mostly agree. That is why I said average. while there would be some outliers for sure, the bulk of people behave in similar ways, and would be represented on a bell curve.
Knowing that, I would also be interested to see how many pages the average visitor views before submitting a web form. Then I would try and reduce that by making information more easily digestible and making the web form easier to find and interact with.
Essentially, I would want to isolate visits to those that ended in a web form conversion and remove the data for visits where they did not. then look at those averages for time on site? while I know that some people continue to do other actions on my site after then convert, most exit from the thank you page.
-
I'm not entirely sure if the time is the most relevant factor to take into account here.
People browse the web in different ways and some people are very fast and some very slow.My focus would lie more on the amount of actions someone has to take from the entry point of the site till the conversion and try to improve from there.
I do not know if there is a way to track the average time to conversion to be honest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Wordpress sites outrank SquareSpace?
I was a big fan of Wordpress. I used it for 10 years. However, because I run a very small business, the constant upkeep needed on WP in the end started to frustrate me in the end, so I moved to SquareSpace. However, I am beginning to question my decision, as one of my sites is struggling really badly, and I mean badly. The other sites are okay. So I started asking around, and most people are saying there shouldn't be a difference. A few people have said their Wordpress sites always outranks their SquareSpace sites. Then I read what Rand Fishkin said in the below Twitter thread, now I am even more confused. I am very reluctant to move to Wordpress, its just so much hassle. But at the same time, if a site doesn't get much traffic then it's useless. https://twitter.com/drew_pickard/status/991659074134556673 https://twitter.com/randfish/status/991974456477278209 Please let me know your thoughts and experience.
Web Design | | RyanUK0 -
Why is my financial services site being flagged as gambling
Watchguard and Websense/Forecepoint are flagging my financial services site gambling...how can I prevent that from happening. https://fwag.com/
Web Design | | AdsposureDev0 -
Site Migration due to Corporate Acquisition
Hey everyone, Wanted to check-in on something that I've been thinking way too much about lately. I'll do my best to provide background, but due to some poor planning, it is rather confusing to wrap your head around. There are currently three companies involved, Holding Corp (H Corp) and two operating companies, both in the same vertical but one B2B and the other is B2C. B2C corp has been pushed down the line and we're focusing primarily on H Corp and B2B brand. Due to an acquisition of H Corp and all of it's holdings, things are getting shuffled and Ive been brought in to ensure things are done correctly. What's bizarre is H Corp and it's web property are the dominant authority in SERPs for the B2B brand. As in B2B brand loses on brand searches to H Corp, let alone any product/service related terms. As such, they want to effectively migrate all related content from H Corp site to B2B brand site and handover authority as effectively as possible. Summary: Domain Migration from H Corp site to B2B Brand site. Ive done a few migrations in my past and been brought in to recover a few post-launch so I have decent experience and a trusted process. One of my primary objectives initially is change as little as possible with content, url structure (outside the root) etc so 301s are easy but also so it doesn't look like we're trying to play any games. Here's the thing, the URL structure for H Corp is downright bad from both a UX perspective and a general organizational perspective. So Im feeling conflicted and wanted to get a few other opinions. Here are my two paths as I see and Id love opinions on both: stick with a similar URL structure to H Corp through the migration (my normal process) but deviate from pretty much every best practice for structuring URLs with keywords, common sense and logic. Pro: follow my process (which has always worked in the past) Con: don't implement SEO/On-page best practices at this stage and wait for the site redesign to implement best practices (more work) Implement new URL structure now and deviate from my trusted process. Do you see a third option? Am I overthinking it? Other important details: B2B brand is under-going a site redesign, mostly aesthetic but their a big corporation and will likely take 6-9 months to get up. Any input greatly appreciated. Cheers, Brent
Web Design | | pastcatch1 -
Lots of Listing Pages with Thin Content on Real Estate Web Site-Best to Set them to No-Index?
Greetings Moz Community: As a commercial real estate broker in Manhattan I run a web site with over 600 pages. Basically the pages are organized in the following categories: 1. Neighborhoods (Example:http://www.nyc-officespace-leader.com/neighborhoods/midtown-manhattan) 25 PAGES Low bounce rate 2. Types of Space (Example:http://www.nyc-officespace-leader.com/commercial-space/loft-space)
Web Design | | Kingalan1
15 PAGES Low bounce rate. 3. Blog (Example:http://www.nyc-officespace-leader.com/blog/how-long-does-leasing-process-take
30 PAGES Medium/high bounce rate 4. Services (Example:http://www.nyc-officespace-leader.com/brokerage-services/relocate-to-new-office-space) High bounce rate
3 PAGES 5. About Us (Example:http://www.nyc-officespace-leader.com/about-us/what-we-do
4 PAGES High bounce rate 6. Listings (Example:http://www.nyc-officespace-leader.com/listings/305-fifth-avenue-office-suite-1340sf)
300 PAGES High bounce rate (65%), thin content 7. Buildings (Example:http://www.nyc-officespace-leader.com/928-broadway
300 PAGES Very high bounce rate (exceeding 75%) Most of the listing pages do not have more than 100 words. My SEO firm is advising me to set them "No-Index, Follow". They believe the thin content could be hurting me. Is this an acceptable strategy? I am concerned that when Google detects 300 pages set to "No-Follow" they could interpret this as the site seeking to hide something and penalize us. Also, the building pages have a low click thru rate. Would it make sense to set them to "No-Follow" as well? Basically, would it increase authority in Google's eyes if we set pages that have thin content and/or low click thru rates to "No-Follow"? Any harm in doing this for about half the pages on the site? I might add that while I don't suffer from any manual penalty volume has gone down substantially in the last month. We upgraded the site in early June and somehow 175 pages were submitted to Google that should not have been indexed. A removal request has been made for those pages. Prior to that we were hit by Panda in April 2012 with search volume dropping from about 7,000 per month to 3,000 per month. Volume had increased back to 4,500 by April this year only to start tanking again. It was down to 3,600 in June. About 30 toxic links were removed in late April and a disavow file was submitted with Google in late April for removal of links from 80 toxic domains. Thanks in advance for your responses!! Alan0 -
Best way to indicate multiple Lang/Locales for a site in the sitemap
So here is a question that may be obvious but wondering if there is some nuance here that I may be missing. Question: Consider an ecommerce site that has multiple sites around the world but are all variations of the same thing just in different languages. Now lets say some of these exist on just a normal .com page while others exist on different ccTLD's. When you build out the XML Sitemap for these sites, especially the ones on the other ccTLD's, we want to ensure that using <loc>http://www.example.co.uk/en_GB/"</loc> <xhtml:link<br>rel="alternate"
Web Design | | DRSearchEngOpt
hreflang="en-AU"
href="http://www.example.com.AU/en_AU/"
/>
<xhtml:link<br>rel="alternate"
hreflang="en-NZ"
href="http://www.example.co.NZ/en_NZ/"
/> Would be the correct way of doing this. I know I have to change this for each different ccTLD but it just looks weird when you start putting about 10-15 different language locale variations as alternate links. I guess I am just looking for a bit of re-affirmation I am doing this right.</xhtml:link<br></xhtml:link<br> Thanks!0 -
From Google Sites to Wordpress - Anyone Ventured this SEO terrain?
We have a few sites in Google Sites - and they are ugly! We have a majority (40+) of websites in Wordpress. But we have a few websites just stuck on Google Sites, and since Google won't let you fully edit the HTML, add scripts, or implement any technology since 2000, we want to move. The sad problem - the Google sites are ranking well. We rank well in Manhattan, Atlanta, Dallas, and Philadelphia. The problem is - the sites do not give much room for growth - and the bounce rate is high because they are so ugly. Has Anyone moved from Google sites to Wordpress? Should we just stay with Google and bite the ugly bullet? My fear is that these sites will not allow for growth. It is hard to update them and even harder to make them look nice. To get a sample - beware: www.counselingphiladelphia.com Even another reason to leave: The slider is non-semantic and terrible SEO. Google won't allow a slider script with tags and a hrefs, so the only way to implement a slider is through a Google Docs Presentation that keeps sliding. I know - terrible SEO (#donthate) but we needed something. Any advice and thoughts would help! Thanks Mozzers!
Web Design | | _Thriveworks0 -
Mobile Site Pages: Word Count Help
Hi there I am doing a mobile website for a client and they asked me what the dieal word count would be per page. They are SEO conciosu but we are not doing SEO on this site. I would just like to know a general rule of thumb. Regards Stef
Web Design | | stefanok0 -
Flat vs. Silo Site Architecture, What's Better
I'm in the midst of converting a fairly large website (500+ pages) into WordPress as a content management system. I know that there are two schools of thought regarding site architecture: Those who believe that everything should be categorized, I.E.- website.com/shoes/reebok/running People who believe that the less clicks it takes from the homepage the better. As it stands, our current site has a completely flat architecture, with landing pages being added randomly to the root, I.E.- website.com/affordable-shoes-in-louisville-ky I'm beginning to think that there is a gray area with this. I spoke to someone who says that you should never have a page more than 2 categories/subfolders deep. But if we plan on adding a lot of content doesn't it make sense to set the site up into many categories so we can set a good foundation for adding massive amounts of content. Also, will 301 redirecting to the new structure cause us to lose rankings for certain terms? Any help here is appreciated.
Web Design | | C-Style0