Is it better to redirect a url or set up a landing page for a new site?
-
Hi,
One of our clients has got a new website but is still getting quite a lot of traffic to her old site which has a page authority of 30 on the home page and has about 20 external backlinks.
It's on a different hosting package so a different C block but I was wondering if anyone could advise if it would be better to simply redirect this page to the new site or set up a landing page on this domain simply saying "Site has moved, you can now find us here..." sort of idea.
Any advice would be much appreciated
Thanks
-
If you can check through all the backlinks and can be sure that they're good quality links, I'd bop in a 301 redirect.
I look for two things when considering 301s: Traffic and live links. Your client has both.
If she is serious about promoting the new site as the definitive website for her brand, then I'd put in the redirect. For continuity's sake, you may want to make the new page similar to the old one, or carry the same brand messaging, but I think a 301 is much more preferential than a landing page. It would pass on link strength and also not interrupt the user's journey.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does an age verification home page hurt SEO?
There's a microbrewery in our area that just launched its first website. It has the "verify your age" homepage (which is not really their homepage, but I don't know what it's called) before you can enter. It looks like this: http://angrychairbrewing.com/ Anyway, does this hurt them at all from a rankings standpoint? Also, assuming bots/spiders/ROGER can crawl sites like this, (which I think they would have to be able to do) how do they get around this verification? Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
New site or fix the old one
I have a delima. Basically the main business product I used to offer is not going to be offered anymore. The types of sales events we conducted for auto dealerships are not able to be insured any longer forcing the change. So I am pivoting to just offering direct mail and I plan on going into digital probably social, landing pages, content marketing and not sure what else. I was able to register http:www.roiautos.com and www.roidirectmail.com both variations of www.roiautosolutions.com withc was the original site. Also that is the closest to the actual name of the business. My question is whether to build a site focusing on direct mail using the direct mail dot com, or just to redo the current site. The current site doesn't have much rank if any because the old product was not something that was searched for. As a mater of fact 99% of my business came from referrals and word or mouth so I just never really bothered. My thoughts are that ROI Direct Mail will work better for search and I am even going to use that as a DBA and TM. But I am unsure of what to do for search. One thing that has to happen is that all references to offering staffed sales events have to be removed from any site per my insurance company. Any advice?
Web Design | | roiautos0 -
Main page redirect affecting search results?
Question.... A recent change was made to our page www.BGU.edu by a marketing person. So now when you type in www.BGU.edu it actually redirects to a different page www.BGU.edu/inquiry This is a really bad idea isn't it? I do not know enough about SEO to know a lot, and just joined SEOmoz but do I need to tell the admin to change it back?
Web Design | | nongard10 -
Does Google have problem crawling ssl sites?
We have a site that was ranking well and recently dropped in traffic and ranking. The whole site is https and and not just the shopping pages. Thats the way the server is setup, they make whole site https. My manager thinks the drop in ranking is due to google not crawling https. I think contrary, but would like some feedback on this. Site is here
Web Design | | anthonytjm0 -
Two sites in same industry and which shopping cart
Right. So I suspect I am going to sound paranoid here - but you'll all forgive me right?? I am sure I saw a reply to a question on the Q&A suggesting that it was a bad idea to have two sites in one industry as Google may see it as trying to get two bites of the SERP cherry... is this accurate? I have an existing asp.net site in the maternity wear industry here in Australia and am wanting to start another site to appeal to a different customer base... the market is quite broad. There will be a core list of products that are the same between the sites, but also some quite different products. Content, product descriptions and categorys will be different. I have another website that I bought with reasonable age and links in the industry that I was going to 301 to the new site to give it a kick in the juice. So, not wanting to deceive my customers in anyway, I was thinking I would call it a "division of" or "sister site to" the existing ecommerce site, with a single link back and forward between the two sites. Would there be anything wrong with this in googles eyes? Even with same contact details? They would be run on totally different platforms and hosted by totally different providers. Or would you keep them totally seperate and only have contact details in images? Or a step further and have totally different phone numbers etc? Then the shopping cart - I would love some suggestions on which opensourse cart to use, preferrably one that I can set up myself, and that has a good framework for seo. I want to use schema.org, authorship, seo friendly urls all of which I am having trouble getting out of the developer of my asp.net site.... I don't want the new site to be asp.net Thanks in advance!!
Web Design | | catfree0 -
Custom 404 Page Indexing
Hi - We created a custom 404 page based on SEOMoz recommendations. But.... the page seems to be receiving traffic via organic search. Does it make more sense to set this page as "noindex" by its metatag?
Web Design | | sftravel0 -
Best way to set up a site with multiple brick and mortor locations across Canada
I have a client who is expanding his business locations from 2 cities to 3, and working towards having 10+ locations across Canada. Right now we're building location based landing pages for each city, as well as keyword targeted landing pages for each city. For example, landing pages for "Vancouver whatever clinic" and "Calgary whatever clinic" as well as for "Vancouver specific service", and "Calgary specific service". This means a lot of landing pages will need to be created to target each of 10 or so desirable "service" keywords for each city's location. I've no issue with this, however I was wondering how other companies go about this? What's the best way to be relevant for certain "service" based keyword searches in each city? Many of the "service" keywords are 'localized' meaning they will show Google Places results for local brick and mortar businesses for each location. I'm quite good at optimizing locally for this type of thing. However, many of the "service" keywords are not yet 'localized' by Google, I'd want to have my client webpages show well in the SERP's. for these 'non-localized' "service keywords" as well. the new site will be built in WordPress
Web Design | | AndyKuiper0 -
Do Pages That Rearrange Set Off Any Red Flags for Google?
We have a broad content site that includes crowdsourced lists of items. A lot of the pages allow voting, which causes the content on the pages (sometimes the content is up to 10 pages deep) to completely rearrange, and therefore spread out and switch pages often among the (up to 10) pages of content. Now, could this be causing any kind of duplicate content or any other kind of red flags for Google? I know that the more the page changes the better, but if it's all the same content that is being moved up and down constantly, could Google think we're pulling some kind of "making it look like we have new content" scheme and ding us for these pages? If so, what would anyone recommend we do? Let's take an example of a list of companies with bad customer service. We let the internet vote them up and down all the time, the order changes depending on the votes in real time. Is that page doomed, or does Google see it and love it?
Web Design | | BG19850