Address on Every page of the website for Local SEO? Good or Bad?

[Dan_Brown1]

Is this good idea to add business address on every page of the website?, How Google see this? and This is Good or bad for ranking?

[MiriamEllis]

Hi Varun,

You can put your complete NAP (name, address, phone) on every page, but most typically, local business websites put this in two major places: the sitewide website footer and the Contact Us page. It can also be a good idea to have it in the site masthead to help visitors instantly know that your business is local to them. I would only put it on the rest of the pages of the website if it made sense to do so. It certainly won't hurt you if you want to put it on every page, but I don't think it will be of more help than simply having it in the places I've specified, above.

[Marcus_Miller]

Hey Varun

For a single location business serving a relative catchment area this is a total no brainer. Some sites do okay without this but there no reasons I can think of to not do this and certainly in our experience with over 100 local projects this always helps and never hurts.

This is not the be all and end all though and I would want optimised service pages and the like if the business has several sub services so the pages themselves were optimised beyond simply having the address (usual suspects, page titles, meta desc, H1, content etc).

Few pointers and clarifications from our experience:

• You want the full NAP and not just the address
• Ideally your NAP will be formatted exactly as on your Google+ places / local page
• You can use a generator to add some schema mark up to your address for even more sizzle: http://www.microdatagenerator.com/local-business-schema/

Ultimately, and it should always come back to this, if I am a local customer looking for a local business I want to know when I land on that page that they are A) local and B) serve my local area. Having an address on every page helps with this as does having optimised page elements and copy - that is user optimised with search engine visibility in mind.

This is an easy win - lots of positives, no negatives.

Hope that helps

Marcus