Google sets brand/domain name at the end of SERP titles
-
Hi all,
I am experiencing that Google puts our domain name at the end of the titles in SERPs. So if ia have a title: "See our super cool website", Google would show "See our super cool website - Betxpert.com" in the SERPs
Well. This is okay. Apart from the fact that i myself often put the brand name in the title AND the fact that Google mispells the site name. The brand is BetXpert with a upper case X...so when i get a SERP with "See our super cool website - BetXpert - Betxpert.com" I am annoyed
Any one out the know how to tell Google the EXACT brand name, such that they do not set a value the site owner does not want to have?
-Rasmus
-
Unfortunately, there's very little you can do to stop Google from rewriting titles. In some cases, if a title is too long or poorly matches frequent queries, tweaking it can help, but that's often not the case with them adding your brand name. I'm with Bill - I'd try to pin down if Google is pulling this from another source. If it's just coming from your domain, though, there may not be much you can do. There's no directive to tell them to stop rewriting, unfortunately.
-
I don't see any other possibility other than Google has taken the domain name and upper cased the first letter.
I don't have this brand name any where - not on the site, in the HTML or in webmaster tools.
-
Hi Rasmus,
DO check your blog / articles over as I see they all have the site name at the end of them. This is either being pre-filled or you have put this in yourself; I can't tell which.
If you haven't added this, then you need to see where it is being picked up from.
-Andy
-
Hi,
Thanks for the input. My site is not a wordpress - it is hand built PHP with hundreds of thousands of lines. I took the long way.
I will try and search for this. But it seems they have just taken domain name and set first letter upper case. One of our competitors i see has the same tendency in SERPs.
-Rasmus
-
Rasmus,
Google has been doing this (changing your title tag) for a while now. Google doesn't normally just "guess" your brand name or website name, they usually get it from somewhere. I would try to find out where they are getting it from and see if you can change it there. As Andy suggests, if it's your WordPress blog, then there is a chance that they're taking it from your blog's title, and you should be able to change it.
-
Hi Rasmus,
From what I can see, this only appears to affect your blog section and blog posts? Perhaps articles too?
I'm not sure what is powering your blog, but if it is Wordpress, or similar, then there is a setting where you can title your blog - this is normally your blog name and tends to get filled in when setting up and then forgotten. This problem then arises when you title a page and even though you haven't added the blog name in, it will be added automatically.
Does that make sense?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does google takes to crawl a single site ?
lately i have been thinking , when a crawler visits an already visited site or indexed site, whats the duration of its scanning?
Algorithm Updates | | Sam09schulz0 -
How Google recognises Brand name? And ignores attested keywords?
Hi community, Our company name got attested with our industry keyword over the years; which also primary keyword of our homepage and all of our industry competitors. Best example is... Moz turns to Moz SEO for fraction of the audience or users. Again this is an example. Now if Google thinks "Moz" is only the company name, does it ignores the word "seo" completely? Or Google gives negative score for employing "seo" after "Moz" across all pages? Does the "seo" word will be considered or ignored in this case? How Google recognises the company name? Thanks
Algorithm Updates | | vtmoz0 -
Should one end URLs with or without a slash?
Moz, I am noticing that I need to go back and update my outbound links to your site. There are a lot of them because your content is so great and we love you guys. Could you explain your logic for making the change? Example on my Valid JSON-LD image sizes page: [https://moz.com/blog/state-of-searcher-behavior-revealed/](https://moz.com/blog/state-of-searcher-behavior-revealed/) redirected to: [https://moz.com/blog/state-of-searcher-behavior-revealed](https://moz.com/blog/state-of-searcher-behavior-revealed)
Algorithm Updates | | jessential0 -
Keywords in Paragraphs: How much do they matter at Google?
Hi all, Generally we care a lot about keywords at headings, title tags, URL, etc. always. But I wonder how much impact they have being in paragraphs. How much do they matter at paragraphs? Thanks
Algorithm Updates | | vtmoz0 -
Any suggestions why I would rank 1 on google and be on 3rd page for bing/yahoo?
Currently the site I'm working on ranks very well on google rankings but then when we cross reference into yahoo and bing we are basically in the graveyard of keywords. (bottom of 3rd page). Why would that be? Any suggestions or things I can do to fix this or troubleshoot it? Here are some things I can think of that might affect this but not sure. 1. our sitemap hasn't been updated in months and URL changes have been made 2. Onsite for yahoo and bing is different from google? 3. Bing is just terrible in general? 4. Inbound links? This one doesn't make sense though unless the search engines rank links in different ways. All jokes aside I would really appreciate any help as currently the few top ranked keywords we have are about 30% of our organic traffic and would have a huge affect on the company if we were able to rank as we should across all platforms. Thanks!
Algorithm Updates | | JemJemCertified0 -
Anchor name URLs & anchor blocks: how Google sees them?
Hi guys, Anchor name URLs & anchor blocks: how Google sees them? As far as I know Google hasn't ever recommended anchor name URLs and anchor blocks, mostly when you have one page site, but I have ran into an organic result with an hyper-link to an anchor name URL. anchor name link There is a proper link and there aren't on the page and the code the words "Jump to". It means Google has put those words there and it has also taken the header of that block as anchor text. Why has Google placed that link? The query is "faqs umbrella company", so I thought that Google has seen "faqs umbrella company" like "what is the most popular faq about umbrella companies?" and therefore perhaps the correct answer could be "Is an umbrella company the only option I have? What are the alternatives?". Although, IMHO the most popular FAQ on Umbrella Companies should always be "what is an umbrella company". Unfortunately, that page is only worthy of third Google organic result page and there is no hint of rich snippet or any kind of conversational/KBT optimisation on its source code. no-rich-snippet Someone has any idea of why Google shows that link and if it's something that we can optimise in our pages? Cheers Pierpaolo IhwGwkb.jpg VWORt5F.jpg
Algorithm Updates | | madcow780 -
What are tips for ranking on Google Maps?
I have another thread going where everyone is saying to keep both the Places profile as well as the Google Plus Local profile I have for my company. I have another person telling me that it has a negative effect to have both accounts at the same time so I'm assuming thats why the listing never comes up on places unless you zoom all the way into the map to the address of the storefront. With that being said, can anyone provide some good tips for ranking first page on google maps? Goole Plus Local - https://plus.google.com/114370561649922317296/about?gl=us&hl=en Google Places - https://plus.google.com/103220086647895058915/about?gl=us&hl=en
Algorithm Updates | | jonnyholt1 -
Is it normal to receive 2 mails from Google?
I filed a reconsideration request that was answered in less than a week. Subsequently I was told that no manual penalty was in place but various algorithm factors might be causing my heavy drops in ranking. Then I got a second email which was even more specific. This was great, really heartening stuff and a total surprise as it was very helpful. Is it normal to receive 2 emails from Google with such clear information? I have been very pleased by the comments they have made as it has shown me that they're more customer focused than I had been led to believe by all the research I had done pre reconsideration request. Has anyone else had a clear outline of what they needed to fix and has their site subsequently rebounded post fixing?
Algorithm Updates | | swimwithfishes0