Does an subdomain hosted offsite provide SEO value
-
We have a job board hosted through an applicant processing system which we've setup as a subdomain (jobs.ourcompany.com), most of the assets are hosted on our primary domain (ourcompany.com). My question is does having it hosted offsite provide any value? Do we get credit for that content being shared and distributed on the web or does the applicant processing system?
As I see it the options are (correct me if I'm wrong):
-
Host the job listings on our primary domain (ourcompany.com/jobs) and have it point to the application on the subdomain. Advertise the job listings pointing to the primary domain on the paid sites. The free job listing sites will automatically point to the sub-domain because the applicant processing system automatically submits them.
-
Host the job listings entirely on the sub-domain applicant tracking system and link to it from our primary site navigation. Advertise the job listings to the sub-domain so that both free and paid point to the same place.
Obviously the second one would be much easier just not sure on the technical side of our website getting credit by search engines as the one who has produced the content.
-
-
Thanks Michael for the response.
The primary reasoning we were thinking of using the subdomain is technical in that the applicant processing software only allows us to use a subdomain to display our job. They effectively host the job board on their servers and we setup a cname (jobs.ourcompany.com points to ourcompany.jobapplicantsoftware.com). With the content hosted there is sounds like they get the credit or does our subdomain?
My other idea is setting up a canonical tag for the pages hosted on jobs.ourcompany.com to point to ourcompany.com/jobs. I could create two copies of the same content so the users wouldn't know the difference. Wonder if that would work?
-
Agree with Lesley - a sub-domain is a separate site and equal effort will have to go into optimizing and ranking both sites.
In reality although Google treats the sites as separate the subdomain aspect gives it away, along with a whois lookup - the link value isn't going to massive at all to leverage from. In other words I would only use the sub-domain for a strong business purpose or for technical reasons, not as a mechanism to gain anything SEO wise. A stronger, well structured and growing central domain will always win.
I think I understand your process and reference to "paid", but even so that word always makes me feel a bit nervous. So as a side note make sure you no-follow anything that can be "construed" as paid for.
-
From my own experience blog.site.com and site.com are treated as two different sites. So you might be getting some link juice from your job section pointing to your site, but you are not getting as much equity as you would if the site was in a sub directory and not a sub domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel: Canonical - checking advice provided by SEO agency
Hey all, We have two brands one bigger and one smaller that are on 2 different domains. We are wanting to repost some of the articles from the smaller brand to the bigger brand and what was a bit of curve ball, our SEO agency advised us NOT to put a rel: canonical on the reposted articles on the bigger brands site. This is counter to what i'm used to and just wanted to confirm with the gurus out there if this is good advice or bad advice. Thanks 🙂
Technical SEO | | Redooo0 -
Should we remove category paths for better SEO?
We're looking to build some serious content and capitalise on long-tail keyword traffic for our sub-category pages, example for targeted keyword "designer dining tables". Example of current link: www.website.com/designer-furniture/designer-dining-tables.html Would removing the category paths help? Example result - www.website.com/designer-dining-tables More user friendly URLs and better for SEO would you suggest? The only problem is, if we removed the paths would this have a hit on our traffic? Any advice would be much appreciated. We are using Magento platform.
Technical SEO | | Jseddon920 -
Subdomains or Subdirectory for multisite SEO structure?
Hey Mozzers, I work for a startup releasing several apps all within their own niches: hiking, mountain biking, skiing, running etc.. We've decided to go for the Wordpress Multisite route and I was wondering what the best site structure was. For example: Would hike.myapp.com or myapp.com/hike be more beneficial to our growth plans? My thinking follows that of geotargeting strategies for franchises (uk.travel.com etc) and to go for the subdomain option in order to build each individual 'sites' authority because each sport has niche audiences. Or am I talking nonsense? I've read varying advice and thought I'd ask you guys. Cheers, A
Technical SEO | | AdamRob011 -
Homepage 301 and SEO Help
Hi All, Does redirecting alternate versions of my homepage with a 301 only improve reporting, or are there SEO benefits as well. We recently changed over our servers and this wasn't set-up as before and I've noticed a drop in our organic search traffic. i.e. there was no 301 sending mywebsite.com traffic to www.mywebsite.com Thanks in advance for any comments or help.
Technical SEO | | b4cab0 -
SEO for sub domains
I've recently started to work on a website that has been previously targeting sub domain pages on its site for its SEO and has some ok rankings. To better explain, let me give an example...A site is called domainname.com. And has subdomains that they are targeted for seo (i.e. pageone.domainname.com, pagetwo.domainname.com, pagethree.domianname.com). The site is going through a site re-development and can reorganise its pages to another URL. What would be best way to approach this situation for SEO? Ideally, I'm tempted to recommend that new targeted pages be created - domainname.com/pageone, domainname.com/pagetwo, domainname.com/pagethree, etc - and to perform a 301 redirect from the old pages. Does a subdomain page structure (e.g. pageone.domainname.com) have any negative effects on SEO? Also, is there a good way to track rankings? I find that a lot of rank checkers don't pick up subdomains. Any tips on the best approach to take here would be appreciated. Hope I've made sense!
Technical SEO | | Gavo0 -
SEO url best practices
We're revamping our site architecture and making several services pages that are accessible from one overarching service page. An example would be as follows: Services Student Services Essay editing Essay revision Author Services Book editing Manuscript critique We'll also be putting breadcrumbs throughout the site for easy navigation, however, is it imperative that we build the URLs that deep? For example, could we simply have www.site.com/essay-editing rather than www.site.com/services/students/essay-editing? I prefer the simplicity of the former, but I feel the latter may be more "search robot friendly" and better for SEO. Any advice on this is much appreciated.
Technical SEO | | Kibin0 -
Subdomains
Hi, I have recently started working in-house for a company and one site development was started and completed just as I joined. A new area of the site has been developed, but the developers have developed this new section in php, which cannot be hosted on the windows server the site is running on (they tell me, is this correct?) They want to add the new section as a subdomain - http://newarea.example.co.uk/ whereas I would have preferred the section added as a new subfolder. I plan to ensure that future developments to not have this problem, but is the best solution to work with the subdomain (in this instance it may not be too bad as it is a niche area of the site), or can I redirect the pages hosted on the sub-domain to a subfolder, and is this recommended? Thanks for your time.
Technical SEO | | LSLPS0 -
Domain extension is a ranking factor? Does it change de value of my SEO
Im trying to find a good domain for my business, but a domain for my country ".com.br" with exact keyword is not available any more. I want to know if i buy a domain name with other extension like www.mykeyword.info or .biz is take bad effect in my SEO. Or it doesn't matter? If so, wich extension domain is good for SEO? Thanks!
Technical SEO | | Ex20