Precise or longer title for service page?

[sagive]

i am a little confused as to how should i create my META TITLE and on page h1 title
for a service page...

Say that page offers "web marketing" service... i know or think i know that precise title ranks higher  
on the search results but its less appealing

Meta title example:
web marketing | company name

On page title:
Web marketing

Now, the more compelling title would be of-course longer but less focused

1. Do you think i can test it without hurting my positions permanently?
           i have query (i see the stats on Google webmaster tools) that 
           i get 20,000 views monthly but only 1% clicks...

2. how would you build a title for such a page (meta and onpage)?

Would really appreciate your professional view

Best regards, Sagive SEO.

[sagive]

thanks for your great advices.

[sagive]

Yee... thanks for the suggestion.

i am afraid that just optimizing a page wont get it to the top 10 - that page has about 20-30k links, it exists a while and was updated a lot.

it was in the top 3 and dropped to 7 - even when it was in the top 3 it got 1% click... Thats why i think that percentage might even influence the position...

There is no doubt about it - it is scary to play with it becouse it is a lucrative word.
But.. now that it dropped i do considre it.

catch 22

[SEO5Team]

1. Where is that keyword ranking ; Top 5 or top 10. If it is ranking 9 or 10 then that partly explains why your impressions count is high yet the clicks are low and in that case changing the keyword phrase to a more call to action oriented one would not do much for improve the CTR. (although it may help a bit) . If the keyword is ranking high and is quite lucrative , i would not do a lot of testing on it. I would suggest creating another page on the site with the longer title that you want to test, optimize that page and see how it performs with the CTR.

2. I would recommend checking the optimization elements of the page using the Moz On Page Grader.

Cheers,

SEO5..

[GrowthHackingGooglesIndex]

I like to use my keyword in url, a synonym with hi cooc and CTA in title then another synonym with high cooc in h1.  Careful with anchor text if you use keyword in url.