Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Microsites: Subdomain vs own domains
-
I am working on a travel site about a specific region, which includes information about lots of different topics, such as weddings, surfing etc. I was wondering whether its a good idea to register domains for each topic since it would enable me to build backlinks. I would basically keep the design more or less the same and implement a nofollow navigation bar to each microsite.
e.g.
weddingsbarcelona.com
surfingbarcelona.comor should I rather go with one domain and subfolders:
barcelona.com/weddings
barcelona.com/surfingI guess the second option is how I would usually do it but I just wanted to see what are the pros/cons of both options.
Many thanks!
-
Unless there is a specific reason to keep the areas separate (e.g. you don't want people to be confused about the brand, or one activity is very inappropriate when paired with the other), it's usually best to keep the content on the same domain. brand.com/activity also usually looks more professional than exact-match-keyword.com. Furthermore, you often gain more trust when people see that the site's offering is well-rounded and includes a variety of activities.
You can also benefit from accumulating good reviews from happy customers to just one website, rather than accumulating surfing holiday reviews for one of your travel sites, wedding holiday reviews for another and so on.
Again, if you feel that the subjects clash badly and will create a weird user experience, you might look at developing different websites, but if you have a range of different activities / holidays that involve one location, I'd be 99% confident that these should all site on the same domain.
-
exact-match domain will not help seo rankings. EMDs are no longer as helpful as they once were.
-
From all the data I've gathered, I see the best way to go is subfolder. An exception might be if somebody searches for weddings in Barcelona, I think weddingsbarcelona.com would come first, all other factors being equal. How much that means to you I'm not sure, but if you want a safe way to go I say subfolders, as your SEO efforts for one will also help the other.
-
I prefer the second option as you dont have to build Domain Authority for both the domains seperately. Building Links and DA is a cumbersome task in itself and doing it double is double the effort.
Building links for a single domain for one domain is half the task and double the profit. Both your sub-folders will benefit from the main domain authority.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Redirect and SSL Cert
Hi, When redirecting an entire site to another domain, do you have to maintain the SSL certificate? The SSL expires 3 days before the planned redirect. Thanks in advance.
Intermediate & Advanced SEO | | sofla_seo0 -
Do low quality subdomains affect the ranking performance/quality of a root domain?
Hi, Late last year the company I work for launched two new websites that, at the time, we believed were completely separate from our main website. The two new websites were set up externally and were not well-planned from an SEO perspective (LOTS of duplicate content) - hence, they have struggled to rank on Google. Since the launch of the new websites we have also noticed that our main website (that previously ranked very well) has suffered a decline in visitation and search engine rank. We initially attributed this to a number of factors, including the state of the market, and ramped up our SEO efforts (seeing minor improvement). We have since realised that these two new websites have been set up as subdomains of our main website, with MOZ displaying the same domain authority and root domain backlink profile. My question is, do poor quality subdomains affect the ranking performance of a root domain? I have not yet managed to find a definitive answer. Please let me know if more information is required - I am quite new to the whole SEO concept. Thanks! Amy
Intermediate & Advanced SEO | | paulissai0 -
Community inside the domain or in a separate domain
Hi there, I work for an ecommerce company as an online marketing consultant. They make kitchenware, microware and so on. The are reviewing their overall strategy and as such they want to build up a community. Ideally, they would want to have the community in a separate domain. This domain wouldn't have the logo of the brand. This community wouldn't promote the brand itself. The brand would post content occassionally and link the store domain. The reasoning of this approach is to not interfere in the way of the community users and also the fact that the branded traffic acquired doesn't end up buying at the store I like this approach but I am concerned because the brand is not that big to have two domains separated and lose all the authority associated with one strong domain. I would definitely have everything under the same domain, store and community, otherwise we would have to acquire traffic for two domains. 1. What do you think of both scenarios, one domain versus two? Which one is better? 2. Do you know any examples of ecommerce companies with successful communities within the store domain? Thanks and regards
Intermediate & Advanced SEO | | footd0 -
How to add subdomains to webmaster tools?
Can anyone help with how I add a sub domain to webmaster tools? Also do I need to create a seperate sitemap for each sub domain? Any help appreciated!
Intermediate & Advanced SEO | | SamCUK1 -
SEO value in multiple backlinks from same domain and from various sub-domains.
A site has a link to my site as one of their main tabs, which means whenever a user clicks through to another page within the site, my link - being a main tab - is there. This creates thousands of links from this site. How does Google treat this? Do we have a rough formula estimate. In other words, assume it creates 1,000 backlinks would the SEO value be around the same as if I had just 2 link total as a main tab, but on 2 different non-related sites? Or, does it actually count fully as 1,000 links? Links from various sub-domains. Several .EDU's are linking to my site. Different schools within the overall same university. Example: nursing.abc.edu links to my site, but so does business.abc.edu. For SEO does that count as much as if I had links from complete non-related universities, or would Google evaluate that these links are related (since same main domain) and that will discount any links more than 1 to some extent? If discounted, then what do we estimate the discount to be? thank yoyu
Intermediate & Advanced SEO | | knielsen1 -
Disavow Subdomain?
Hi all, I've been checking and it seems like there are only 2 options when disavowing links with Google's tool. Disavow the link: http://spam.example.com/stuff/content.htm Disavow the domain: domain: example.com What can I do if I want do disavow a subdomain? i.e. spam.site.com I'm also assuming that if I were to disavow the domain it would include all subdomains? Thanks.
Intermediate & Advanced SEO | | Carlos-R0 -
Hosting images on multiple domains
I'm taking the following from http://developer.yahoo.com/performance/rules.html "Splitting components allows you to maximize parallel downloads. Make sure you're using not more than 2-4 domains because of the DNS lookup penalty. For example, you can host your HTML and dynamic content on www.example.org and split static components between static1.example.org and static2.example.org" What I want to do is load page images (it's an eCommerce site) from multiple sub domains to reduce load times. I'm assuming that this is perfectly OK to do - I cannot think of any reason that this wouldn't be a good tactic to go with. Does anyone know of (or can think of) a reason why taking this approach could be in any way detrimental. Cheers mozzers.
Intermediate & Advanced SEO | | eventurerob0 -
Exact match domain names
Hello, Someone approached a client of mine to sell a exact match domain name for a very competitive and high converting keyword. Would this be of any use and what are the best tactics to employ if it is purchased? I was of the opinion that the 'power' of exact match domain names are dying fast but would be interested to hear what people with experience in this think and what they have done with them (i.e. set-up a website on that domain or re-directed it)? Thanks, Rikki
Intermediate & Advanced SEO | | RikkiD220