Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does google scrape links from PDF files? do these links pass link juice?
-
Title is pretty much the whole question.
-
I made a test and it seems that yes, the links from pdf count for ranking.
The test is on my Romanian blog http://seogan.ro/link-building-pdf-urile-o-sursa-de-linkuri-test
You can find an English translation here: http://www.seogan.com/pdf-link-building
Hope it helps.
-
Yes it does according to Google tech spec http://code.google.com/apis/searchappliance/documentation/50/admin_crawl/Introduction.html
which specifically states if follows html links in pdf 'It follows HTML links in PDF files, Word documents, and Shockwave documents'. Google's own api docs carry more weight than a comment in a forum_._ If they are licencing this out as an application it would suggest that the same technology is available in the main engine as does Dunamis's comment about a listing in a pdf document being found in search results.
You can test for youself by publishing a pdf with a link to a info page that does not show up in any other links. Include the pdf in your sitemap but not the test page and check if it shows in googles index site:yoursite.com the next time it crawls.
This also gives some insight in an interview with Matt Cutts - http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml
Eric Enge: What about PDF files?
Matt Cutts: We absolutely do process PDF files. I am not going to talk about whether links in PDF files pass PageRank. But, a good way to think about PDFs is that they are kind of like Flash in that they aren't a file format that's inherent and native to the web, but they can be very useful. In the same way that we try to find useful content within a Flash file, we try to find the useful content within a PDF file. At the same time, users don't always like being sent to a PDF. If you can make your content in a Web-Native format, such as pure HTML, that's often a little more useful to users than just a pure PDF file.
-
Google definitely does index the contents of pdf files. I found this out the hard way as I had a real estate pdf on my site that I wanted to have listed in the index, but I didn't know that the contents would be crawled. The pdf contained some listings that I was not legally allowed to advertise on my site. (It was legal for me to give someone a report with the listings in it though).
When another realtor was searching for their own listing, my pdf came up. I got in trouble. I'm ok now though.

-
Have a look at this article http://searchenginewatch.com/article/2067225/Google-Does-PDF-Other-Changes it explains some of the doc library search for pdf files and Google's statement here http://googleblog.blogspot.com/2008/10/picture-of-thousand-words.html.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a ski website that I am currently performing a toxic backlink audit on. I have noted that a lot of the links being flagged as toxic/spammy by the tool I am using seem to be the same/similar sites with different URLs. The sites are vaguely related to skiing (relating to helicopter travel options for travelling to ski resorts) but it is concerning me that there are so many of them and they are being flagged as so toxic.
Link Building | | SolveWebMedia
Do you think it is worth disavowing these? Or contacting the owner to ask them to remove the link? I have included an example of some of the links below. https://www.cannes-helicopters.co.uk/index.php?menuopen=21&showcontent=5
https://nice-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5 Slightly different site but same favicon icon:
https://monaco-helicopter.co.uk/index.php?menuopen=21&showcontent=5
https://www.whitetracks-holidays.com/Helicopter_Transfers_Villars_Switzerland.htm Thanks in advance for any advice / help!0 -
How much time does it takes for a backlink to get registered in Google? My basketball anime website has been live since start of this week and Google has not registered any backlink.
So my website https://www.animedhfa.com/basketball-anime/ about basketball Anime has shown no changes in DA or backlinks. It has been 5 days perhaps since it went live.
Link Building | | ahmad74750 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Links from PRWeb press release violate Google's quality guidelines?
My site has had a manual action performed on it by Google indicating that I have inbound links that fall outside of their quality guidelines. I did my own research, found what I thought was the issue, had the links removed and requested reconsideration. Google's response surprised me in that they highlighted two specific pages with links that were the direct result of valid press releases and a publisher picking up our release off a wire service. Has anyone else seen this occur? Anyone had a case successfully reconsidered? I realize that I don't need to do anything at all as the manual action is in effect and will stay that way, discounting those links, but I would rather a) not have any manual action against my site and b) know for the future so this doesn't happen again. Also, is this applicable for guest blog posts, which effectively create the same type of backlinks? Thanks
Link Building | | barberm1 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
Do links behind paywalls pass value?
Hi - we are about to have a product review go live on a site that uses a paywall. Will the link from this still pass SEO value to our site, and should we therefore optimise it? Thanks
Link Building | | GBC0 -
Does Link Juice Flow From Banner Ads.
Hi Guys I have been checking out a couple of my competitors and noticed that in site explorer there were sites that were passing what I would consider strong amounts of link juice for their banner adverts. I checked the anchor text which was always (Img ALT) Also the links are follow and placed on the home page too. So I wondered how google view this Im sure adverts were supposed to be no follow and if so then do you think there is a benefit from me taking one of these banner adverts to increase the level of link juice passing to my site.
Link Building | | RankStealer0