Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Best marketing for a language learning site
-
Hello everybody,
I'm a programmer so I'm not very good at marketing. Any idea what the best way is to promote my language learning site? (http://www.antosch-and-lin.com/)
Since Google Penguin the site has taken a big hit and the changes suggested by a SEO expert hasn't helped.
Thanks for any suggestions!
-
Thanks for your feedback. Moving everything to one site would be quite a big undertaking. How sure are you that this would make a significant difference how Google would treat the site?
-
Facebook ads could be a good place to start. You can target people that have an interest in different languages. Drive traffic to the Mandarin site by targeting people who have expressed an interest in Chinese Language. Continue with the rest of them. You will want to experiment with different landing page and advertisement combos. Find out what level of competency those ads are delivering, and create a message that meets that skill level. Maybe something like "I used this one trick to learn Mandarin in X amount of time." Create a video explaining how it works, and why it will help them.Expert = Refresher
Beginner = Learn
As for SEO, which also has great potential, you have some problems to tackle first.
1. All of your sites are use the same template, are hosted on the same account and show registrant. This makes it obvious that you are creating your own link network, which is sketchy regardless of hiding this or not. You then link to your other pages with keyword rich text. These are two big signs of link manipulation, so you will probably get held back.
I would suggest moving everything to one site, 301 redirecting all the other websites to their new pages on the single domain, and building content out on that one domain. Just 1-4 blog posts a week, nothing extreme.
2. Single page sites have been able to hide from penalties in the past because there isn't enough there to tell if you are spamming. Well, things are changing, and Google is getting better at finding this. Bigger sites with substantial content typically perform better. Great content can help you beat out a decent amount of links. One of my leads sites has 5 blog comments for links, but beats out sites with 100 linking domains just because I wrote better content than my competitors.
If your website is still hindered after this you will want to use a program to find your toxic links, and disavow them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which are the best off-page SEO techniques for 2020?
I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?
Local Website Optimization | | boxinghunter0 -
SEO and Main Navigation Best Practices
I've read a number of articles on SEO and main navigation for websites. I'd like to get a solid answer/recommendation to help solve this one. This is the situation. We're helping a local business that offers pest control and property maintenance services. Under each of these, there area a number of services available, eg, cockroach control, termite inspections or lawn mowing services, rubbish removal and so on. Is it best to have a main nav containing the top keywords for the services - Pest Control | Property Maintenance, with a drop down to the services under each. Or, a simple approach - Our Services > drop down to each - Pest Control > Termite Inspections, etc. My concern here is that they have quite a lot of services, so the nav could be way too long. Really appreciate any assistance here. Many thanks.
Local Website Optimization | | RichardRColeman0 -
Which is the best, ".xx" or ".com.xx" in general and for SEO?
Hi, I'm working for a digital marketing agency and have traffic from different countries. We are planning to make different websites for each country. What is the best SEO practice to choose the domain between ".xx" or ".com.xx" from Spain, Mexico, Chile, Colombia and Peru?
Local Website Optimization | | NachoRetta
I think that the ccTLD is better always, for example ".es" better than ".com.es"0 -
Schema markup for a local directory listing and Web Site name
Howdy there! Two schema related questions here Schema markup for local directory We have a page that lists multiple location information on a single page as a directory type listing. Each listing has a link to another page that contains more in depth information about that location. We have seen markups using Schema Local Business markup for each location listed on the directory page. Examples: http://www.yellowpages.com/metairie-la/gold-buyers http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location. Other sites such as Yelp etc have no markup for a location at all on a directory type page. We want to stay with schema and leaning towards the superpages option. Any opinions on the best route to go with this? Schema markup for logo and social profiles vs website name. If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup https://developers.google.com/structured-data/customize/social-profiles If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup. https://developers.google.com/structured-data/site-name We want to have the markup for the logo, social profiles and website name. Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?). Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website. Does this matter? Will Google be ok with the logo and social profile markup if we use the @website designation? Thanks!
Local Website Optimization | | HeaHea0 -
Duplicate content on a proxy site?
I have a local client with a 500 page site.
Local Website Optimization | | TFinder
They advertise online and use traditional media like direct mail.
A print media company, Valpak, has started a website
And wants the client to use their trackable phone number
And a proxy website. When I type the proxy domain in the browser
It appears to be client home page at this proxy URL. The vendor
Wishes to track activity on its site to prove their value or something
My question is: is their any "authority" risk to my clients website
By allowing this proxy site??0 -
Duplicate content question for multiple sites under one brand
I would like to get some opinions on the best way to handle duplicate / similar content that is on our company website and local facility level sites. Our company website is our flagship website that contains all of our service offerings, and we use this site to complete nationally for our SEO efforts. We then have around 100 localized facility level sites for the different locations we operate that we use to rank for local SEO. There is enough of a difference between these locations that it was decided (long ago before me) that there would be a separate website for each. There is however, much duplicate content across all these sites due to the service offerings being roughly the same. Every website has it's own unique domain name, but I believe they are all on the same C-block. I'm thinking of going with 1 of 2 options and wanted to get some opinions on which would be best. 1 - Keep the services content identical across the company website and all facility sites, and use the rel=canonical tag on all the facility sites to reference the company website. My only concern here is if this would drastically hurt local SEO for the facility sites. 2 - Create two unique sets of services content. Use one set on the company website. And use the second set on the facility sites, and either live with the duplicate content or try and sprinkle in enough local geographic content to create some differential between the facility sites. Or if there are other suggestions on a better way to handle this, I would love to hear any other thoughts as well. Thanks!
Local Website Optimization | | KHCreative0 -
Same blog, multiple languages. Got SEO concerns.
Hi, My company runs a small blog in swedish. Most of the visitors are our customers/prospects. We will write about generic concepts regarding our business and the occasional company news story. However, I have quite a few ideas for articles that could be interesting to a lot of people, and I'm tempted to write those in english for better exposure. I would love it if that exposure could boost my companies authority. How should I go on about this? Can I somehow tell search engines that a certain part or page of the site is in another language? Should I translate our entire site to english and post the english post in a separate blog feed? Any insight is welcome. Thanks in advance!
Local Website Optimization | | Mest0 -
Single Site For Multiple Locations Or Multiple Sites?
Hi, Sorry if this rambles on. There's a few details that kind of convolute this issue so I'll try and be as clear as possible. The site in question has been online for roughly 5 years. It's established with many local citations, does well in local SERPs (working on organic results currently), and represents a business with 2 locations in the same county. The domain is structured as location1brandname.com. The site was recently upgraded from a 6-10 page static HTML site with loads of duplicate content and poor structure to a nice, clean WordPress layout. Again, Google is cool with it, everything was 301'd properly, and our rankings haven't dropped (some have improved). Here's the tricky part: To properly optimize this site for our second location, I am basically building a second website within the original, but customized for our second location. It will be location1brandname.com/secondcity and the menu will be unique to second-city service pages, unique NAP on footer, etc. I will then update our local citations with this new URL and hopefully we'll start appearing higher in local SERPs for the second-city keywords that our main URL isn't currently optimized for. The issue I have is that our root domain has our first city location in the domain and that this might have some negative effect on ranking for the second URL. Conversely, starting on a brand new domain (secondcitybrandname.com) requires building an entire new site and being brand new. My hunch is that we'll be fine making root.com/secondcity that locations homepage and starting a new domain, while cleaner and compeltely separate from our other location, is too much work for not enough benefit. It seems like if they're the same company/brand, they should be on the same sitee. and we can use the root juice to help. Thoughts?
Local Website Optimization | | kirmeliux0