Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adding multiple locations business to directories
-
We have multiple locations business.
Adding each location business info to directories. There are same services and everything for each location.Should we keep the same description for all listings or different for each location?
Should we indicate Home Page URL (with 800 number, no address in footer) or location URL? -
Hi Again VicMark,
There are several reasons for building out a strong landing page for each physical office that you own. In short order, these are:
-
A local landing page tells the residents of that city that you are here to serve them and care enough about them to have devoted a page on your website to them. It can speak to their direct needs and show that you are local to them.
-
A local landing page can improve your search engine results visibility, as opposed to expecting the bots to rank all of your cities by glancing at your homepage. Just like the old SEO concept of building out a page per topic/keyword set, building a page for each of your physical cities creates a body of data that makes it very clear to bots that you've got something important going on, surrounding that city keyword.
-
For multi-location businesses, having a unique page for each physical office can help keep your data separate and clear, reducing the risk of ending up with duplicate or merged local business listings.
To my mind, these are all really good reasons for local businesses to invest in create an incredibly good and unique page for each of their physical locations. I've found it to be well worth the investment! You might like to read more about this concept of local landing pages at:
http://moz.com/blog/local-landing-pages-guide
Hope this helps!
-
-
The location page is just contact information. Has no other content. It's repair services. Not sure if we can add some content there and how. As local blog posts? But we have the company blog already.
The home page is a optimized landing page. I'd rather use it from marketing stand point.
Does URL really effect the local SEO? I thougth domain autority would be the goal. Am I wrong?
Thank you
-
irvingw,
Questions is will URL address effect on Local Optimization, so we better use location URL /or we better focus on domain authority and send all link juice to Home Page? Please explain algorithm behind it if u know.
Why do unique description matter for local optimization?
We have the same services and all the same. It would be hard to write 10 different stories describing our company history and philosophy and services for 10 locations. Can u please explain.Thank you
-
Hi VicMark,
It's definitely smart to write a different description for each citation you build on local business directories, if possible. Additionally, it's a best practice for each citation to link to a page on the website that is designated for that location. In other words, your local business listing for your restaurant in San Jose should link to a page on your website just for that San Jose location, with the local phone number, address, etc. Your restaurant in Santa Clara's listing should link to the Santa Clara page on your website, etc. This helps keep everything separate and cuts down on the chances of humans and bots becoming confused.
*This is likely obvious, but each location should have a separate local area code phone number and none of them should be using a toll free number. Just thought I'd mention!
Hope this helps. You've asked a good question!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Incorrect Image is Displaying on Google My Business Knowledge Graph - Need Urgent Solution??
Incorrect Image is Displaying on Google My Business for our company. We have updated new image on google business But still, Google is fetching and showing old image on the google my business knowledge panel. What will be the right fix for this? Our site URL : www.yolobus.in
Local Listings | | AnkitS.19900 -
How do I rank for a different business categories on google local?
Hello, How do I appear on the local listings for google in different categories or services that I offer? For instance, we're a physical therapy clinic by trade but we specialize in orthopedics, sports medicine, and lower back pain. Thus, how do I rank on google local for these types of services? Currently, we rank for physical therapy but we also miss out on a big part of our business by not ranking for these listings on local. Any help or suggestions would be greatly appreciated. Cheers, Scott
Local Listings | | scottgray06200 -
Disadvantages to Hiding Business Address on Google Places?
From a Local SEO standpoint, wouldn't hiding a business address on Google Places for Business create an SEO disadvantage in that I would expect in the local portion of the search results, there would be a bias to showing businesses that have not hidden their address as then you can place a pin on the map at the location? Or from a Local SEO standpoint does it not matter if you hide your address or not?
Local Listings | | Jazee1 -
For Google's Structured Data, should I change my listings from Product schema to Local Business schema?
I was reading Google's Structured Data spec, and I'm considering changing the schema of our listing pages from the Product schema to the Local Business schema. Is this a good idea? To give you a little more info, the pages that I'm classifying are listings for physical spaces that our website rents out for activities, such as meetings. Here's an example of a listing: https://www.peerspace.com/pages/listings/550ddcde2f352d0800fc186b Our goal is to add the proper schema.org tags to the page so that our spaces show up in local searches, such as "meeting space in San Francisco." The problem is that when we add location microdata (addressLocality, addressRegion, etc.) to our current "Product" schema, Google tells us that "Products" can't have a location. However, we aren't quite a "Local Business" either, since we don't publicly share our space's street addresses—only the space's neighborhood/city/state for privacy reasons. As a result, we get an error from Google's Structured Data Tool as a "Local Business" page because "streetAddress" is required for Local Businesses. Should we switch to the Local Business schema anyway, even though we get structured data errors for streetAddress? Or is it better not to include the location information in the microdata so that we don't have errors? Does Google penalize you for incomplete tags? Any input is appreciated!
Local Listings | | stuartstein0 -
Is eLocal a scam or legitimate directory for local SEO?
I just got an email from eLocal with information that is way farther off than any other email I have received from directories I know. I ran a search on them, and it definitely seems fishy. Plus, it's not showing up as a problem in my Moz Local account. However, I don't want an inconsistent listing if this is a legitimate site I should correct. Anyone have experience with them? What should I do? Thanks for the assistance, Ruben
Local Listings | | KempRugeLawGroup0 -
For a classifieds site, should we keep deleted/sold/expired ads?
Unlike a blog, classified sites tend to sell items that eventually are no longer available, and it's almost every page on the site that works like that (except category pages for example) We have 2 options at the moment: We keep the old ad urls. Note that these urls won't be linked from on the site anymore. They will technically only exist in Google's index. When someone comes through to them, they are present with a suggested replacement ad that is currently available. So 5 years from now, most of the "indexed" pages on the site that google sends traffic to will be these pages that simply tell you about another ad. Not nice, but so many classifieds are doing it like this. 301 the deleted/sold/expired ads to a relevant existing ad. Might have scenarios resulting in soft-404s. Both have pro's and con's, but any further insight into the matter will be great!
Local Listings | | DotSlash940 -
Wrong Category Displaying Google Business Page?
Our firm keeps displaying "bankruptcy attorney" on google business page. Granted, we do that, as well as a variety of other services, but our primary category is "Personal Injury Attorney". I was told the categories are randomly selected, but I don't think that's true. Every time I've looked (or had other people look for us) on local, it displays as "bankruptcy attorney." What should I do? Is there a way to lock in the "Personal Injury Attorney" category, so it's the one that displays? Should I get rid of all the other categories except for "personal injury attorney?" Any other suggestion? Thanks, Ruben
Local Listings | | KempRugeLawGroup0 -
Bing Places for Business - Worth It?
Hey Fellow Mozzers, I am trying to determine if Bing Places for Business is worth the time and effort it takes to create listings. My business has 900 locations, and would take some time to create the bulk upload file to load into the Bing Places for Business dashboard. My question is, since Bing already does a good job of creating business listings using data from 3rd party sources such as Yelp and Citysearch, where I already have a strong presence for each of my locations, is there any value in overriding the automatically created business page for each of my location with information that I upload?
Local Listings | | dsinger2