Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adding multiple locations business to directories
-
We have multiple locations business.
Adding each location business info to directories. There are same services and everything for each location.Should we keep the same description for all listings or different for each location?
Should we indicate Home Page URL (with 800 number, no address in footer) or location URL? -
Hi Again VicMark,
There are several reasons for building out a strong landing page for each physical office that you own. In short order, these are:
-
A local landing page tells the residents of that city that you are here to serve them and care enough about them to have devoted a page on your website to them. It can speak to their direct needs and show that you are local to them.
-
A local landing page can improve your search engine results visibility, as opposed to expecting the bots to rank all of your cities by glancing at your homepage. Just like the old SEO concept of building out a page per topic/keyword set, building a page for each of your physical cities creates a body of data that makes it very clear to bots that you've got something important going on, surrounding that city keyword.
-
For multi-location businesses, having a unique page for each physical office can help keep your data separate and clear, reducing the risk of ending up with duplicate or merged local business listings.
To my mind, these are all really good reasons for local businesses to invest in create an incredibly good and unique page for each of their physical locations. I've found it to be well worth the investment! You might like to read more about this concept of local landing pages at:
http://moz.com/blog/local-landing-pages-guide
Hope this helps!
-
-
The location page is just contact information. Has no other content. It's repair services. Not sure if we can add some content there and how. As local blog posts? But we have the company blog already.
The home page is a optimized landing page. I'd rather use it from marketing stand point.
Does URL really effect the local SEO? I thougth domain autority would be the goal. Am I wrong?
Thank you
-
irvingw,
Questions is will URL address effect on Local Optimization, so we better use location URL /or we better focus on domain authority and send all link juice to Home Page? Please explain algorithm behind it if u know.
Why do unique description matter for local optimization?
We have the same services and all the same. It would be hard to write 10 different stories describing our company history and philosophy and services for 10 locations. Can u please explain.Thank you
-
Hi VicMark,
It's definitely smart to write a different description for each citation you build on local business directories, if possible. Additionally, it's a best practice for each citation to link to a page on the website that is designated for that location. In other words, your local business listing for your restaurant in San Jose should link to a page on your website just for that San Jose location, with the local phone number, address, etc. Your restaurant in Santa Clara's listing should link to the Santa Clara page on your website, etc. This helps keep everything separate and cuts down on the chances of humans and bots becoming confused.
*This is likely obvious, but each location should have a separate local area code phone number and none of them should be using a toll free number. Just thought I'd mention!
Hope this helps. You've asked a good question!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Trading As Business Name
Some businesses are set us with a company name but trade under another name (or numerous other names). What's the best way to handle this when it comes to Knowledge Graph & Schema.org and what about NAP consistency? Am assuming the only way to handle this is to do something like this: Blue Widgets Ltd trading as Cars UK Or is there a better way?
Local Listings | | GrouchyKids0 -
Google My Business pages for New Construction Communities
I have a number of builders of new homes as clients. Typically, they build out a whole neighborhood at once and give the neighborhood a fancy name. We were planning to create Google My Business pages for these communities but then ran into some potential challenges. As new communities, they are sometimes not on Google's radar yet Some of them have model homes where you might take a tour with a realtor that serves the community exclusively but many don't. So here come the questions... Is there a way to make Google speed up its process of recognizing new addresses? I have to choose an address to associate with the GMB page, probably the address of model home. Is this going to create annoying problems for a buyer who someday buys that model home? Since some communities don't have a model home, I could arbitrarily assign an address of one of the neighborhood homes to the GMB page, but this leads to the same question about creating a GMB page that will exist after the builder has sold all the houses in the community. Will it be weird to have the GMB referring to someone's private residence down the road? My assumption is that claiming a GMB page would help with local ranking if someone searches for something like "new homes" in addition to providing easy driving directions to someone who has done a bit of research and Googles the name of the new home community while out driving and searching for homes. These seem to be the main benefits, but are the challenges associated with questions 1-3 even worth the trouble of trying to claim listings for these communities?
Local Listings | | TheKatzMeow0 -
Tracking Phone Numbers in Google My Business Listings and Beyond
Hey all, Wanted to run something by you. I am getting pressed to use tracking phone numbers for all of our GMB pages for over 100 locations across the country. Has anyone done this for their own listings or for their clients? Because I will have to do it for GMB, this means I will be sending these same phone numbers out to the other major directories and data sources around the web. The phone numbers do contain the local area code for each city and do directly connect our customers to their specific location without any kind of redirecting. How is Google looking at this? I have read before it is a no-no but have also read it is not a big deal. Any thoughts would be much appreciated! -Ben
Local Listings | | Davey_Tree0 -
How do I treat multiple buildings on the same college campus on Google for local SEO?
Should I delete them? Simply give them a different address like "City, State, Zip"? I see the benefit of having key buildings on campus in Google Maps, but I don't want those to affect my accuracy score and, thus, my local rankings for SEO.
Local Listings | | GabeGibitz1 -
Another Business is Using My Client's Address
This morning my client contacted me that another business is using their address as their own! They received a Google verification postcard with pin number on it, but luckily had the foresight to not give it to the person when they called. After some research, we also found out that they are using our address on Facebook and LinkedIn as well. The kicker is: this business is another SEO firm! You would think they would know that using our address would cause NAP issues for their own business. Has anyone dealt with another business trying to hijack their address for local rankings? Any advice on steps to take to report this abuse would be appreciated. Since this person is obviously unscrupulous, we don't want to provoke them into taking any other negative action online that could affect our business.
Local Listings | | IlluminousGwen0 -
Google My Business for 2 Websites With the Same Location
Hi,
Local Listings | | alihus
My client has two separate websites with different business names but under one location and phone number. The websites are for two separate services that he offers.
My question is that if creating two Google+ for business pages for the two businesses bad for their SEO or local ranks?
And what about creating local listings for both?(This does not seem logical to me personally!!)
Thank you for the kind answers in advance.0 -
Using Hashtag for Google My Business
I was told by a Google My Business representative to include #{keywords} in my description. I was told this would boost my rankings. Has anyone else heard of this?
Local Listings | | Smart_Start0 -
SEO - Should individual doctors at facility claim a Google My Business profile?
My client is a physician facility with several doctors practicing at the facility. When doing a Google search for some of their practices such as "family practice" one of the doctor's profiles will display in the Google Local pack - however it is not linked to the facility website where their profile exists. As of right now, we are using YEXT and other tools to claim Google Business Profiles for each practice, not the individual doctors. If there are unclaimed accounts for individual doctors, they are alerting Google that it’s a duplicate and should be taken down. Is this the right process to follow for SEO best practices or should we be claiming both the business and individual doctor profiles? The reason they are not claiming individual doctor profiles is to cut down on duplicate reviews as part of the Reputation Management Program. Advice much appreciated!
Local Listings | | chrisvogel0