Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Videos perform poorly on facebook...why?
-
I have a facebook page with 42,000 Real fans. Images, screenshots, links, questions, etc all perform well.
But videos get 0 interaction. If I get 5 likes that is saying something. Why would facebook not send out my videos to people? Is there a way to increase them? It is very frustrating to post our youtube videos to get no response.
My fans are most 13-30 yr old gamers, so videos should be right up their alley.
-
Hi Noah,
There could be many reasons for your videos not being played. Unfortunately with Facebook engagement, it's somewhat of a Catch-22 in that the more engagement you get, the more people Facebook shows the post to get more engagement. This can be very frustrating. Your videos could not be showing because your past videos hadn't gotten any engagement. Facebook should show you how many people have seen your post and then how many have engaged with it.
One thing to know about it is that Facebook had some errors in its engagement numbers in June.
If your followers are seeing the posts, but not watching the videos, then it's likely for whatever reason your videos aren't resonating with your audience. Some things to consider:
- Who are your videos aimed at?
- Are they the right tone for that demographic?
- Are they too sales driven?
- Are the videos you sharing widely available elsewhere? Did they already see them in other places?
- Have you considered user-generated videos to engaged the audience with itself?
Hope this gives you a good start.
-
Videos are pretty new to Facebook.
We also know that Facebook does NOT show everything to all people, even if you engage and follow a page.
There is some sort of algo that hides posts and only shows to certain fans.
I would say that Facebook is deliberately throttling back on the videos more than regular posts.
This is an answer about Tumblr posts not showing up, and the answer might apply to Youtube as well.
Facebook wants to keep the "facebook content" and is hiding linked content.
-
That isn't helpful. I pretty much addressed all of that in my original post.
My demographics are fine. The respond well and have a high response rate to everything else that is posted. I am sure the videos would as well, but Facebook simply does not send it out to people. Of my 42,000 fans it only sends my videos out to maybe 200.
I already know what times of the day and days of the week are best for the page. I already have tested other forms of media and they work fine. I want to know why facebook is choosing not to send out my videos.
-
Hi Noah,
When posting, you have to keep in mind that, though videos generally do well for most posters, this won't necessarily be true for all. What works and what doesn't depends more on your demographics and the trends thereof.
You should also keep in mind that there are many factors at play which determine a post's engagement - the accompanying text, the format, the time of day, etc.
My recommendation would be A/B testing. One example I can think of off the top of my head would be to post twice in 2 days - once with the video as you've been doing, and once as an image/link that directs to the video in some way. A/B testing can often help to define the reasons behind trends in your groups of fans.
I hope that's been helpful! Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google SERP shows wrong (and inappropriate) thumbnail for Facebook videos?
Hello I'm running into a strange issue with at least one of my client's video. The video is posted on Facebook. When searching for the video on Google, the SERP shows a completely wrong, and inappropriate, thumbnail image. (And in one case the preview video starts playing within Google SERP.) It also seems that Google is indexing various countries' facebook page for the same video separately (it-it.facebook.com, fr-fr.facebook.com, etc). Note that only the thumbnail and preview video within Google are wrong; if you click on the link, you see the correct video and page. I hesitate to divulge the actual client video, but there are some reports on Google's search community about the same behavior: Here's one that stargs back in March: https://support.google.com/webmasters/thread/33760205?hl=en and a more recent one: https://support.google.com/websearch/thread/71452151?hl=en It looks increasingly like a bug in some google algorithm, but nobody at google seems to acknowledge that. I've unpublished the original video from FB and submitted an 'outdated content' removal to Google, which is pending. In the meantime, my questions for our group of experts here: Has anyone else experienced this and any other suggestionso n how to fix? If we assume that this is not a google bug: how could a malicious actor or black-hat SEO influence Google's algorithms to cause this? Thanks, mickey
Social Media | | infamia0 -
Facebook Name Change and Effect on SEO
Hey Mozzers! Trying this one again as my timing was probably pretty bad with Easter. Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
Facebook Outreach Tips - what to say
Hi, I've been shown how to do facebook outreach in my home town. I am a weight loss hypnotist. I was shown how to do outreach to possible home town clients using the facebook search feature. I go to the search and type in "Friends who like weight loss" And I get a couple of friends who have liked a major weight loss site After I've done that search, I look to the right in facebook. It has a bunch of dropdowns. I choose the same search parameters except I change it to "Live in Boise" (my town) and "Not my Friend". I get dozens of facebook users who live in Boise and are not my friends and are interested in weight loss. I can message these people (less than 30 a day) Here's the problem: I don't want to spam them. How do I get these people interested in my weight loss hypnosis program (I could really help them) by sparking up a conversation and not spamming. Everything I can think of saying seems manipulative. I don't know how to start a conversation and invite people to come in for a free sample session. My free sample session is 30 minutes and is free just to see if the client and I are a good fit. My website is bobweikel.com if that helps. How do I do this with the utmost integrity? Thank you.
Social Media | | BobGW0 -
Where do the Facebook star ratings come from?
I have a client whose FB page has a 5 star rating (apparently from 5 reviews) but I have no clue from where they are aggregated? I tried Google-ing for answers with no luck! Any idea? This is the page I am referring to... https://www.facebook.com/pages/Partners-in-Womens-Health-of-Jupiter-LLC/310303442400699?bookmark_t=page
Social Media | | RickyShockley0 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Tool like Followerwonk for Facebook?
Hi For Twitter using Followerwonk you can gauge the influence on what a person/brand is using a tool like Follwerwonk helping you find the most influential twitter users based on a number of metrics. But is there a similar tool for Facebook which shows which brands/companies Facebook sites have the most influence. Or is the best way to gauge this is just on their number of likes? which is not really accurate
Social Media | | ocelot0 -
Facebook Open Graph Buttons
Any knows how to or where to find instructions on how to create custom buttons using Facebook Open Graph? I.e. "Want it" Example can be found here: http://www.debshops.com/character-stick-on-mustaches/1000039148,default,pd.html?cgid=3657 Thanks
Social Media | | Carlos-R0 -
Is there any SEO benefit to hosting your Facebook photos on your own site?
I will often post photos that I have taken to my Facebook page (either personal or my fan page). Sometimes these can get lots of likes. I got thinking that perhaps I host these photos on my site (i.e. www.example.com/images/photo1.jpg) and then share that "page" on Facebook. That way any of the likes would be counted towards my site. What do you guys think?
Social Media | | MarieHaynes0