Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Videos perform poorly on facebook...why?
-
I have a facebook page with 42,000 Real fans. Images, screenshots, links, questions, etc all perform well.
But videos get 0 interaction. If I get 5 likes that is saying something. Why would facebook not send out my videos to people? Is there a way to increase them? It is very frustrating to post our youtube videos to get no response.
My fans are most 13-30 yr old gamers, so videos should be right up their alley.
-
Hi Noah,
There could be many reasons for your videos not being played. Unfortunately with Facebook engagement, it's somewhat of a Catch-22 in that the more engagement you get, the more people Facebook shows the post to get more engagement. This can be very frustrating. Your videos could not be showing because your past videos hadn't gotten any engagement. Facebook should show you how many people have seen your post and then how many have engaged with it.
One thing to know about it is that Facebook had some errors in its engagement numbers in June.
If your followers are seeing the posts, but not watching the videos, then it's likely for whatever reason your videos aren't resonating with your audience. Some things to consider:
- Who are your videos aimed at?
- Are they the right tone for that demographic?
- Are they too sales driven?
- Are the videos you sharing widely available elsewhere? Did they already see them in other places?
- Have you considered user-generated videos to engaged the audience with itself?
Hope this gives you a good start.
-
Videos are pretty new to Facebook.
We also know that Facebook does NOT show everything to all people, even if you engage and follow a page.
There is some sort of algo that hides posts and only shows to certain fans.
I would say that Facebook is deliberately throttling back on the videos more than regular posts.
This is an answer about Tumblr posts not showing up, and the answer might apply to Youtube as well.
Facebook wants to keep the "facebook content" and is hiding linked content.
-
That isn't helpful. I pretty much addressed all of that in my original post.
My demographics are fine. The respond well and have a high response rate to everything else that is posted. I am sure the videos would as well, but Facebook simply does not send it out to people. Of my 42,000 fans it only sends my videos out to maybe 200.
I already know what times of the day and days of the week are best for the page. I already have tested other forms of media and they work fine. I want to know why facebook is choosing not to send out my videos.
-
Hi Noah,
When posting, you have to keep in mind that, though videos generally do well for most posters, this won't necessarily be true for all. What works and what doesn't depends more on your demographics and the trends thereof.
You should also keep in mind that there are many factors at play which determine a post's engagement - the accompanying text, the format, the time of day, etc.
My recommendation would be A/B testing. One example I can think of off the top of my head would be to post twice in 2 days - once with the video as you've been doing, and once as an image/link that directs to the video in some way. A/B testing can often help to define the reasons behind trends in your groups of fans.
I hope that's been helpful! Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
How can I change the Facebook Page shown in the SERP
Hi everyone, got a quick question in regard to our Facebook page and its appearance on the Google SERP. We have individual Facebook pages for every country and language. Unfornately the UK site is ranking in the German SERP rather then our Germany Facebook Site. The UK site is way older and has much more likes which most likely explains why this page is (still) outranking our, fairly new site (couple of months). Is there a way, to push my German Facebook Site in front of the UK Site in Germany? Any advice or tipp is much appreciated. Thanks
Social Media | | ennovators0 -
Can we create regional pages on Facebook?
Hi, Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept. Regards
Social Media | | IM_Learner1 -
Way to reset Facebook page Reach sending patterns
I have a client that posts a bunch of really poorly formatted and nonengaging content on her a Facebook business page. This has caused her reach to be very low, despite having 9000 real followers. Due to a history of poor content and therefore low engagement Facebook just does not send her stuff out anymore. Is there a way to change that? I heard you could reset that notion by staying off the page for a couple of weeks and then beginning to post once more with better stuff. Is that remotely true?
Social Media | | Atomicx0 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
Facebook Like Button vs Like Box
We want to add the Facebook Like and Google Plus One functionality to our website but had a question. Is it better for SEO and usability to use a global Facebook Like Button for people to Like the home page of our website or a Facebook Like Box to Like our Facebook page from our website? I know that we can specify the URL in the Like Button but I wanted to get some feedback. Thanks!
Social Media | | Prager0 -
Changing Facebook Username
HI Does anyone know of any negative consequences of changing Facebook username ? For example i take it all your fans are transferred/you dont lose them 🙂 ? Its just a url change (so links on website etc need to be updated) but thats the only thing that changes ? Many Thanks Dan
Social Media | | Dan-Lawrence0 -
How do I track my Facebook page rank?
Hey guys, Probably a newbie question, but I'm wondering if there's a way to track Facebook (or other offsite profiles that I own) pagerank along with my domain? I'm working on a project right now where I noticed we're not on the front page for our search term, but our Facebook page is. It would just be helpful to have that info for a more complete SEO picture. Thanks!
Social Media | | somacore
Mike0